Archive | June, 2010

Twentythree Vs. Alex Bogusky Case Study

14. June 2010

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This is the very first Cannes entry for TwentyThree, a little hot shop over in Israel that was made famous by hijacking Alex Bogusky’ Facebook page and posting a ransom video requiring him to buy 1% of their agency! And on the back of some pretty serious free publicity the world over, they’ve entered this case study into Cannes [...]

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True Blood: Rich Media iPhone Ad

13. June 2010

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I’m yet to see many good rich media (in app) iPhone ads, so this feels like a great execution in a very relevant space on the Variety.com iPhone App in the lead up to the launch of True Blood Season 3. When the ad appears, any touch to the screen leaves a bloody print. The ad gives [...]

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World Cup Jersey Facebook App

12. June 2010

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The first game kicks off any minute now, and to celebrate I thought I’d post my latest Facebook app for the world cup! After we launched a state of origin jersey app that attracted almost 180,000 fans in just two weeks (and growing by thousands every day) we thought it would be a pretty cool [...]

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Eye Candy: Universal Everything Show Reel

12. June 2010

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It’s Saturday, so I thought I’d post another piece of Eye Candy for everyone to enjoy over the weekend. This time it’s a very nice show reel from Universal Everything, a studio that blends design with art in an amazing way. Check out the show reel above, it’s a 6 minute piece, but worth every second of [...]

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UNIQLO: The Lucky Switch Banner Campaign

10. June 2010

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There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the [...]

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Volvo: Subject60 AR Party Code Search

9. June 2010

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Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed [...]

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Olympus Pen: Augmented Reality Experience

8. June 2010

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Olympus are really pushing the PEN right now and this Augmented Reality Experience is the latest campaign element to hit the streets. What’s great about this piece, is it’s not the standard promotional experience, rather more a viral product demo that you can hold in your hands, showcasing some of the camera’s features. It’s far [...]

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Skoda: Interactive Boot TVC Case Study

8. June 2010

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I really love the concept around this ad, along with the smart media buy and a seemingly perfect execution to top it off (I just wonder if it was really that smooth?). It’s the new Skoda Superb Estate ad featuring their remote boot feature, something that is kind of bland to showcase in an ad [...]

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Skittles: The Facebook Gifting Tree

6. June 2010

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Part two of the Skittles “Mob The Rainbow” social platform was a poll on their Facebook page, with three choices, the winner, again, would be brought to life in the real word just as they did with the Valentines day Mob of Love for the very first part of the campaign. This time the Skittles [...]

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Eye Candy: Animated Optical Illusions

6. June 2010

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Here is something a little fun for a Sunday, an eye candy treat in fact! This video has been up for just a few days and is closing in on 1 million views already. It’s a series of animated optical illusions created in Photoshop and Lightwave 3D, all very simple, but very cool indeed. I’m hoping there will [...]

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Samsung Shakedown Campaign Case Study

6. June 2010

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Fethi posted when this campaign first launched in Feb, and I’m surprised we haven’t seen more “live” campaigns this year, in late 2009 I thought we were seeing the beginning of a trend around live streaming campaigns where users could interact and directly affect the outcome of something physical from the real world, it was all the buzz, but [...]

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Coke ARG: The Secret Is Out There

3. June 2010

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Coca Cola has launched what looks to be a new ARG based around the secret coke recipe and a guy named Doctor Pemberton (one commenter on YouTube said, it sounds like the guy who invented Dr Pepper, or if he is real, is this the guy that laced the early versions with Cocaine?!). They’ve seeded a [...]

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BMW 3D Projection Mapping Singapore

3. June 2010

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At the risk of sounding (blogging?) like a broken record, here is another amazing 3D projection mapping installation (so I hope you don’t mind!), this time from BMW in Singapore. The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very first projection mapping [...]

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Opera Browser: Potato World Record Speed Test

2. June 2010

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Last month Google released a viral campaign around their Chrome Speed Test where they tested the Chrome browser against the speed of a potato gun among a number of other things. So in a hilarious and cheeky poke directly back at Google, Opera have released this parody video showing their browsers’ attempt to beat the potato boiling [...]

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Kaiak: The Scented Web Banner!

1. June 2010

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In amongst the current social media hype, it’s great to see a web banner idea really stand out. Created by TBWA Brazil for a the re-launch of a men’s fragrance, the agency created a scented web banner that was… real. To make the idea come to life, they sponsored 15 lan houses across Brazil and installed [...]

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