Archive | June, 2010

AT&T’s Augmented Reality Banner Game

21. June 2010

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If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios) The banner brings you right into the [...]

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Miley Cyrus With YouTube Annotations

21. June 2010

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Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a Digital Buzz page, and let me predict it will probably be the first and last time! However, I’ve good reason to post this YouTube video, lately, I’ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this [...]

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Chile’s World Cup Cheer Campaign

20. June 2010

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I thought this was quite a cool little campaign from Simplycit for Chilean Football Fans. The aim is to connect Chilean’s from around with world in time to help cheer on their team at the world cup, so they’ve launched a Google Maps based microsite that allows anyone to submit a cheer for Chile, activated [...]

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Social Movement: Stop The Vuvuzelas!

19. June 2010

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The guys from Mayo Draft FCB Chile sent me an important email today, so important, I thought I better share it with you guys as soon as possible! They’ve started a new social movement to ban Vuvuzelas from the world cup final so we can actually enjoy it as it should be, and to do [...]

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World Cup Twenty Ten Tweets App

19. June 2010

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If you’ve not yet seen this, it’s a pretty cool little world cup app created by Saatchi & Saatchi NY that is currently aggregating all live world cup tweets using the #WC2010 hashtag, they are then pulled back onto the jersey of the related country that the tweets are about or are from so you [...]

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Red Bull X Fighters Crowd Sourcing Campaign

18. June 2010

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Holler in the UK together with Red Bull have launched a crowd sourcing campaign to kick off the London leg of the words biggest Freestyle Motocross tour called Red Bull X Fighters. They are asking budding film makers and Motocross fanatics to stand up and get noticed by creating the best 30 second mashup video (to promote the tour) from [...]

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Guggenheim: YouTube Play

16. June 2010

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Guggenheim Foundation and YouTube launched a cool project called ”YouTube Play” in collabration with HP and Intel. The project, conceived as a biennial event and aims to discover innovative and creative video work from unexpected sources. It is open project for everyone from around the world, entrants will be experienced video artists or just a [...]

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Video: LEGO’s Social Media Strategy

16. June 2010

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This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media strategy. A word [...]

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Viral Video: BP Spills Coffee

16. June 2010

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This video, as you can imagine, is getting some serious viral traction at the moment, with almost 4 million views in just a few days and over 25,000 shares in the last 24 hours alone and rising. It paints a pretty funny scenario around a horrible real life event. I can’t begin to image, what, [...]

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Samsung 3D Projection YouTube Game!

14. June 2010

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A week or so ago I posted the Samsung 3D Projection Mapping installation from Amsterdam, probably the best projection mapping experience seen to date and to take the the campaign further, Muse, the agency behind the projection mapping, has now created a very cool YouTube experience by re-creating the Amsterdam installation with a YouTube page [...]

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