Archive | June, 2010

Red Bull X Fighters Crowd Sourcing Campaign

18. June 2010

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Holler in the UK together with Red Bull have launched a crowd sourcing campaign to kick off the London leg of the words biggest Freestyle Motocross tour called Red Bull X Fighters. They are asking budding film makers and Motocross fanatics to stand up and get noticed by creating the best 30 second mashup video (to promote the tour) from [...]

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Guggenheim: YouTube Play

16. June 2010

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Guggenheim Foundation and YouTube launched a cool project called ”YouTube Play” in collabration with HP and Intel. The project, conceived as a biennial event and aims to discover innovative and creative video work from unexpected sources. It is open project for everyone from around the world, entrants will be experienced video artists or just a [...]

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Video: LEGO’s Social Media Strategy

16. June 2010

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This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media strategy. A word [...]

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Viral Video: BP Spills Coffee

16. June 2010

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This video, as you can imagine, is getting some serious viral traction at the moment, with almost 4 million views in just a few days and over 25,000 shares in the last 24 hours alone and rising. It paints a pretty funny scenario around a horrible real life event. I can’t begin to image, what, [...]

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Samsung 3D Projection YouTube Game!

14. June 2010

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A week or so ago I posted the Samsung 3D Projection Mapping installation from Amsterdam, probably the best projection mapping experience seen to date and to take the the campaign further, Muse, the agency behind the projection mapping, has now created a very cool YouTube experience by re-creating the Amsterdam installation with a YouTube page [...]

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Twentythree Vs. Alex Bogusky Case Study

14. June 2010

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This is the very first Cannes entry for TwentyThree, a little hot shop over in Israel that was made famous by hijacking Alex Bogusky’ Facebook page and posting a ransom video requiring him to buy 1% of their agency! And on the back of some pretty serious free publicity the world over, they’ve entered this case study into Cannes [...]

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True Blood: Rich Media iPhone Ad

13. June 2010

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I’m yet to see many good rich media (in app) iPhone ads, so this feels like a great execution in a very relevant space on the Variety.com iPhone App in the lead up to the launch of True Blood Season 3. When the ad appears, any touch to the screen leaves a bloody print. The ad gives [...]

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World Cup Jersey Facebook App

12. June 2010

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The first game kicks off any minute now, and to celebrate I thought I’d post my latest Facebook app for the world cup! After we launched a state of origin jersey app that attracted almost 180,000 fans in just two weeks (and growing by thousands every day) we thought it would be a pretty cool [...]

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Eye Candy: Universal Everything Show Reel

12. June 2010

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It’s Saturday, so I thought I’d post another piece of Eye Candy for everyone to enjoy over the weekend. This time it’s a very nice show reel from Universal Everything, a studio that blends design with art in an amazing way. Check out the show reel above, it’s a 6 minute piece, but worth every second of [...]

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UNIQLO: The Lucky Switch Banner Campaign

10. June 2010

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There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the [...]

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Volvo: Subject60 AR Party Code Search

9. June 2010

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Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed [...]

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Olympus Pen: Augmented Reality Experience

8. June 2010

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Olympus are really pushing the PEN right now and this Augmented Reality Experience is the latest campaign element to hit the streets. What’s great about this piece, is it’s not the standard promotional experience, rather more a viral product demo that you can hold in your hands, showcasing some of the camera’s features. It’s far [...]

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Skoda: Interactive Boot TVC Case Study

8. June 2010

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I really love the concept around this ad, along with the smart media buy and a seemingly perfect execution to top it off (I just wonder if it was really that smooth?). It’s the new Skoda Superb Estate ad featuring their remote boot feature, something that is kind of bland to showcase in an ad [...]

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Skittles: The Facebook Gifting Tree

6. June 2010

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Part two of the Skittles “Mob The Rainbow” social platform was a poll on their Facebook page, with three choices, the winner, again, would be brought to life in the real word just as they did with the Valentines day Mob of Love for the very first part of the campaign. This time the Skittles [...]

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Eye Candy: Animated Optical Illusions

6. June 2010

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Here is something a little fun for a Sunday, an eye candy treat in fact! This video has been up for just a few days and is closing in on 1 million views already. It’s a series of animated optical illusions created in Photoshop and Lightwave 3D, all very simple, but very cool indeed. I’m hoping there will [...]

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