Archive | June, 2010

Times Square Augmented Reality Billboard

29. June 2010

12 Comments

These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most [...]

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The Social Network “Movie” Is Coming!

29. June 2010

8 Comments

I was wondering how long this would take! It’s official, Sony Pictures are making a movie called “The Social Network” and this is the teaser video, visually it’s slightly underwhelming, but if you listen, I guess the storyline could be quite interesting, in fact you don’t even need to listen… It’s easy to imagine the [...]

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BooneOakley’s Gold Lion Winning YouTube Site

29. June 2010

3 Comments

Last year I challenged everyone to see if this was the most creative website ever? At the time, YouTube annotations were brand new, every agency was doing the same old thing, a few were even starting blogs (yes!) and then came along this YouTube video from BooneOakley, but it wasn’t just a video, it was [...]

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Infographic: Social Media In Big Business

28. June 2010

15 Comments

This new infographic compiles social data from the Fortune 100 global company index across the four major social platforms in Twitter, Facebook, YouTube and Blogs. One of the most interesting statistics to come out of this chart is that 65% of the worlds top 100 companies has a twitter account, now that in its self [...]

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Unilever’s Smile Activated Ice Cream At Cannes

27. June 2010

2 Comments

If you can take your mind back 12 months to Cannes 2009 you’ll remember Coke’s Interactive Vending Machine won a Gold Lion, and in 2010 this time it was Unilever with their Streets “Share Happy” ice cream vending machine on show, but this time for the guests at Cannes and not actually in the awards ceremony. [...]

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Adidas Match Tracker Visualisation App

24. June 2010

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This is the Adidas Match Tracker from Group94, probably one of the best technical executions I’ve seen lately, possibly this year. The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league. The Adidas Match Tracker is serving two purposes, firstly to allow players [...]

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Nike Digital Installation: Write Your Headline

23. June 2010

1 Comment

Nike has launched the largest ever LED installation in Africa with this piece lighting up Johannesburg with 90m high images of the worlds favourite football stars. Similar to the technical concept around the Nike Chalkbot, fans use the website, Twitter, Facebook, Mixt in South Africa and QQ in China to submit a 55 character headline for one of Nikes [...]

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Cannes Cyber Favourite: Nike Chalkbot

23. June 2010

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The Nike Chalkbot campaign is hot favorite to win the Cannes Cyber Grand Prix and watching this case study really backs that up! Most of you would remember Chalkbot from the 2009 Tour de France, travelling ahead of the pack, Chalkbot posted over 36,000 user generated messages and helped raise $4 million over the event with a [...]

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Ericsson’s Live Big Cheer Installation

22. June 2010

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I’m a sucker for these sorts of digital installations. This time Ericsson has created something innovative around the world cup with a glass box placed at their Global HQ, inside the glass box sits 4 special confetti printers, all hooked up to live web cams. The core idea is about creating a live cheer made from thousands of [...]

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Sony 3D Projection Mapping In Madrid

22. June 2010

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On the back of the Samsung 3D Projection Mapping Installation, Sony have also been getting in on the act with this installation promoting an “Imagine Football In 3D” theme just in time for the champions league final and more importantly to kick off their 3D TV’s for the world cup!  The projection was shown to thousands [...]

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AT&T’s Augmented Reality Banner Game

21. June 2010

9 Comments

If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios) The banner brings you right into the [...]

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Miley Cyrus With YouTube Annotations

21. June 2010

1 Comment

Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a Digital Buzz page, and let me predict it will probably be the first and last time! However, I’ve good reason to post this YouTube video, lately, I’ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this [...]

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Chile’s World Cup Cheer Campaign

20. June 2010

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I thought this was quite a cool little campaign from Simplycit for Chilean Football Fans. The aim is to connect Chilean’s from around with world in time to help cheer on their team at the world cup, so they’ve launched a Google Maps based microsite that allows anyone to submit a cheer for Chile, activated [...]

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Social Movement: Stop The Vuvuzelas!

19. June 2010

4 Comments

The guys from Mayo Draft FCB Chile sent me an important email today, so important, I thought I better share it with you guys as soon as possible! They’ve started a new social movement to ban Vuvuzelas from the world cup final so we can actually enjoy it as it should be, and to do [...]

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World Cup Twenty Ten Tweets App

19. June 2010

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If you’ve not yet seen this, it’s a pretty cool little world cup app created by Saatchi & Saatchi NY that is currently aggregating all live world cup tweets using the #WC2010 hashtag, they are then pulled back onto the jersey of the related country that the tweets are about or are from so you [...]

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