Archive | May, 2010

Magic Projection: AR Projection Tracking System

9. May 2010

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This video is a little old now, but if you’ve not seen it, it’s worth a look! Called Magic Projection, it’s an Augmented Reality Projection Tracking System developed by a guy called Marco Tempest and he filmed this trial run of the technology in December last year. Essentially, it works like any other projection system, but because it’s based [...]

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Playboy: Virtual Casting Campaign Case Study

9. May 2010

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You may remember when I posted about the launch of this campaign in February this year,  back then it created a lot of hype for Playboy and plenty of controversy in Argentina, so here is the follow up case study for everyone to check out! The campaign was created by Gray Argentina, and it launched as a [...]

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Socialnomics: Social Media Revolution Version 2

6. May 2010

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Erik Qualman from Socialnomics has just released Social Media Revolution 2, a refresh based on his original video from 2009 that had about 2 million views on YouTube and was a must watch video with some amazing statistics. For 2010, he has updated the video with the latest stats, figures and information on everything social, [...]

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Infographic: How Teenagers Use Mobile Phones

6. May 2010

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Flowtown has released another new Infographic and this time it’s on How Teenagers Use Mobile Phones. Some of the key findings from their research was 75% of all teenagers in the US now have a mobile phone, while almost 35% of teenagers send over 100 text messages per day, one in three people text while [...]

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The Making of the Google Chrome Speed Tests

6. May 2010

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Just how fast is Google Chrome? In Sunspider benchmark tests it scored.. blah, blah, blah. Whatever. Benchmarking test scores used to measure browser performance don’t mean anything to anyone except for the most hardcore browser geeks, so Google came up with another way to show the speed of the latest beta version of Chrome; racing it [...]

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TomTom Darth Vader Viral Campaign Video

5. May 2010

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It’s great to see TomTom getting a little creative with a new viral video campaign to launch Star Wars Voices on their GPS devices. The viral video shows supposedly official behind the scenes footage of Darth Vader attempting to record his lines for the GPS instructions, and ofcourse, it doesn’t go exactly to plan with the Lord Vader [...]

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2010 Webby Awards Winners List

5. May 2010

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The 2010 Webby Awards Winners List has just been announced and like last year they are plenty of expected winners along with the many surprises that such a huge awards program always delivers. Standouts where sites like Mashable, picking up 3 webby awards and you’ll also see some of the top agencies picking up multiples, [...]

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Jade Jagger: Augmented Reality Dressing Room

4. May 2010

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This new campaign site out of Stockholm for Jade Jagger & Indiska (fashion retailer) is another example of the “virtual dressing room” augmented reality engine but also takes it a little further by providing an interactive video experience around the models showcasing the garments before you enter the virtual dressing room. The site was created by [...]

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Jay Jays Dance Off 3D Glasses Site

4. May 2010

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I saw this site a few weeks ago and didn’t think too much of it (maybe because I didn’t have 3D glasses), but I stumbled across it again today, got to spend a little more time with it and really enjoyed it. It’s part of the latest campaign from Jay Jays, a discount Youth Fashion retailer in Australia who [...]

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Jimmy Choo Foursquare Treasure Hunt

3. May 2010

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I meant to post this a few days ago, so hopefully I’m not too late and the Jimmy Choo Foursquare Treasure Hunt hasn’t finished! We’ve seen lots of twitter treasure hunts, but perhaps this is the first foursquare hunt? (that I’ve heard of anyway)… It’s Jimmy Choo’s first social media campaign, so It’s interesting to [...]

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Nokia Ovi Maps: Interactive Projection Mapping

2. May 2010

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This the future of event and activation visuals, and indeed projection or interactive installations in general. We’ve seen ones like the Adobe CS3 interactive billboards years ago that started the trend but this new work for Nokia Ovi Maps takes interactive installations to a new level. Nokia & Seeper combined a high powered projection installation [...]

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Viral Campaign: The Future Of Advertising

1. May 2010

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This is a very clever industry viral campaign by Sweedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it’s probably pretty tough going for newspapers to continue getting the ad revenue they’ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun [...]

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