Archive | May, 2010

Google Street View Music Video In Holland!

16. May 2010

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This is one of only a few music videos that have utilised Google Street View to create something just a little different. I don’t understand a word of dutch (even thought a portion of my family is from Tilburg in Holland) but I do know it’s a tribute song to Tripple X’s home town in [...]

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Hotels.com Augmented Reality Experience

15. May 2010

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This has to be one of the best Augmented Reality Experience I’ve seen, created by Y&R Chicago for Hotels.com, this Augmented Reality website called Virtual Vacay is actually pretty useful and somewhat educational over the promotional type AR experiences that are gaining traction. It allows you to experience various US cities in the palm of your hands, [...]

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The Google Job Experiment

15. May 2010

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Alec Brownstein needed a job, so he did something just a little different to get himself an interview. He ran a Google Adwords campaign for the names of some of the worlds best creative directory in Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone. The PPC campaign had a message: “Hey, David [...]

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Video: The Future Of Mobile

13. May 2010

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This is a new mobile statistics video by Qualcomm focused on the future of mobile and more importantly the future of mobile data growth which is taking off with the launch of the iPad and forecast to skyrocket over the coming year. The video is quite insightful, but isn’t a challenger to the Socialnomics statistics [...]

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Infographic: Twitter Statistics, Facts & Figures

12. May 2010

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This is the latest social infographic out from website-monitoring and this time it’s on twitter, with the statistics rounded up during the month of April this year. Some of the latest stats show a 55% female skew and primarily 18-34 age distribution at about 45% of all tweeps! Some of the more interesting stats show that 41% [...]

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Live Twitter Artwork: Just Don’t Tell Ashton

12. May 2010

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Students from the Berghs School of Communication in Sweeden have launched a social experiment that is perfectly themed to attract some serious attention! They are creating a live piece of artwork at Don’t Tell Ashton, a new website that holds the profile images of people who re-tweeted the campaign page in scale to their twitter following, [...]

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Liquid Mountaineering: Running On Water Viral

11. May 2010

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I laughed when I first watched this new viral campaign from Hi-Tec. Maybe it was just the South African accent or perhaps it’s the entire documentary style viral video promoting a water proof line of clothing, shoes and accessories that are supposedly so water repellent that you can literally run on water with them, after some training ofcourse!

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Dymocks: Tweet A Review Campaign

11. May 2010

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Yesterday we launched Dymocks’ first social media campaign (or promotion if you like) called “Tweet A Review” and as it sounds, it’s a really simple idea for people to grasp but challenging at heart, requiring you to tweet an entire book review in just 140 characters including the #101comp and @dymocksbooks address, so to be successful [...]

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Chile Football: Light Him A Candle Case Study

11. May 2010

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This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]

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ACDC vs Iron Man 2: Projection Mapping

10. May 2010

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It seems projection mapping is becoming the next big thing and the guys from Seeper are right at the front of it. After just completing a great project for Nokia, Seeper worked with Sony to help promote the new ACDC / Iron Man 2 soundtrack at Rochester Castle. What makes this so special, is the [...]

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