industry news, social media, insights, and other great digital trends from all over the world.
Archive | May, 2010
Olympus Stop Motion: The PEN Giant
If you remember this time last year, I posted the Olympus PEN Story, that stopmotion video had 2.5 million views and was somewhat revolutionary in the way the stopmotion was presented. This is version two, the PEN Giant, where they have again taken 355 photos on an Olympus Pen, but this time they’ve printed them [...]
Continue reading...Super Sexy CPR Viral Campaign
18. May 2010
Fortnight Lingerie launched a viral video last week, it’s called Super Sexy CPR and aims to get men (and women), who’ve been putting off learning CPR, a powerful reason to learn the best way to do it! From all accounts so far it’s seriously accurate! What I wasn’t a fan of, was the missed opportunity around the [...]
Continue reading...YouTube: 5th Birthday Video!
18. May 2010
YouTube turned 5 today, and to celebrate they’ve created a video marking their history so far! It goes back to the early days though the beta launch and into one of the very first super viral videos in Ronaldinho’s Touch Of Gold from Nike then speeding forward through some of the best all time videos into the Sale to [...]
Continue reading...Lexus Dark Ride: Digital Experience
17. May 2010
Lexus has just launched a new interactive action experience called: Dark Ride to help promote their newest model, the Lexus CT200h hybrid. The website contains cutting edge technology like user pannable film sequences, webcam + microphone integration, personalised trailers, and Facebook connect integration. The aim of the campaign is to build hype around young people who are interested in driving ecofriendly [...]
Continue reading...Diesel Cam: Connecting Stores With Facebook
16. May 2010
This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, [...]
Continue reading...Google Street View Music Video In Holland!
16. May 2010
This is one of only a few music videos that have utilised Google Street View to create something just a little different. I don’t understand a word of dutch (even thought a portion of my family is from Tilburg in Holland) but I do know it’s a tribute song to Tripple X’s home town in [...]
Continue reading...Hotels.com Augmented Reality Experience
15. May 2010
This has to be one of the best Augmented Reality Experience I’ve seen, created by Y&R Chicago for Hotels.com, this Augmented Reality website called Virtual Vacay is actually pretty useful and somewhat educational over the promotional type AR experiences that are gaining traction. It allows you to experience various US cities in the palm of your hands, [...]
Continue reading...The Google Job Experiment
15. May 2010
Alec Brownstein needed a job, so he did something just a little different to get himself an interview. He ran a Google Adwords campaign for the names of some of the worlds best creative directory in Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone. The PPC campaign had a message: “Hey, David [...]
Continue reading...Video: The Future Of Mobile
13. May 2010
This is a new mobile statistics video by Qualcomm focused on the future of mobile and more importantly the future of mobile data growth which is taking off with the launch of the iPad and forecast to skyrocket over the coming year. The video is quite insightful, but isn’t a challenger to the Socialnomics statistics [...]
Continue reading...Infographic: Twitter Statistics, Facts & Figures
12. May 2010
This is the latest social infographic out from website-monitoring and this time it’s on twitter, with the statistics rounded up during the month of April this year. Some of the latest stats show a 55% female skew and primarily 18-34 age distribution at about 45% of all tweeps! Some of the more interesting stats show that 41% [...]
Continue reading...Live Twitter Artwork: Just Don’t Tell Ashton
12. May 2010
Students from the Berghs School of Communication in Sweeden have launched a social experiment that is perfectly themed to attract some serious attention! They are creating a live piece of artwork at Don’t Tell Ashton, a new website that holds the profile images of people who re-tweeted the campaign page in scale to their twitter following, [...]
Continue reading...Liquid Mountaineering: Running On Water Viral
11. May 2010
I laughed when I first watched this new viral campaign from Hi-Tec. Maybe it was just the South African accent or perhaps it’s the entire documentary style viral video promoting a water proof line of clothing, shoes and accessories that are supposedly so water repellent that you can literally run on water with them, after some training ofcourse!
Continue reading...Dymocks: Tweet A Review Campaign
11. May 2010
Yesterday we launched Dymocks’ first social media campaign (or promotion if you like) called “Tweet A Review” and as it sounds, it’s a really simple idea for people to grasp but challenging at heart, requiring you to tweet an entire book review in just 140 characters including the #101comp and @dymocksbooks address, so to be successful [...]
Continue reading...Chile Football: Light Him A Candle Case Study
11. May 2010
This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]
Continue reading...ACDC vs Iron Man 2: Projection Mapping
10. May 2010
It seems projection mapping is becoming the next big thing and the guys from Seeper are right at the front of it. After just completing a great project for Nokia, Seeper worked with Sony to help promote the new ACDC / Iron Man 2 soundtrack at Rochester Castle. What makes this so special, is the [...]
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18. May 2010
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