Archive | May, 2010

Chat Roulette: HIV Guerrilla Marketing

23. May 2010

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If you’ve been wondering what type of guerrilla marketing campaign would actually work through Chat Roulette, then this is probably it. A smart new campaign for HIV awareness is utilising Chat Roulette to highlight what you shouldn’t do in real life, where a semi-nude lady draws people in for a closer look before before letting them [...]

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Google Pac-Man Anniversary Logo Game

22. May 2010

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This might just be the best Google Logo yet! Created to celebrate the 30th Anniversary of Pac-Man, Google has launched a Pac-Man style logo game and it will be available for the next 48 hours at Google.com. The game lets you insert a virtual coin (or two if you want to play multi-player) and then you [...]

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Nike: Write The Future Campaign

21. May 2010

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Behold. The Nike World Cup Campaign is here. They’ve been releasing those funny little teaser videos through YouTube over the last two weeks and with the release of this 3 minute film today, they officially kickoff a campaign that will ultimately see fans around the world write their own future though a unique experience on [...]

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Projection Mapping: Step Into The Sensory Box

19. May 2010

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Projection Mapping is going off right now. Over the last two weeks I posted a few fantastic examples like the Iron Man 2 vs ACDC projection and the Nokia Ovi Maps piece which was an interactive projection mapping installation. The video above is by Superbien and was created for Alcatel-Lucent at the world mobile congress [...]

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Infographic: YouTube Statistics, Facts & Figures

19. May 2010

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Website Monitoring alway seem to have a new infographic out and here is the one commemorating YouTube’s 5th Birthday today or yesterday depending on what part of the world you are in! A lengthy 6,000 pixels long infographic takes you though the key events of the last five years and then breaks out the biggest channels, advertisers (they [...]

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Olympus Stop Motion: The PEN Giant

18. May 2010

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If you remember this time last year, I posted the Olympus PEN Story, that stopmotion video had 2.5 million views and was somewhat revolutionary in the way the stopmotion was presented. This is version two, the PEN Giant, where they have again taken 355 photos on an Olympus Pen, but this time they’ve printed them [...]

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Super Sexy CPR Viral Campaign

18. May 2010

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Fortnight Lingerie launched a viral video last week, it’s called Super Sexy CPR and aims to get men (and women), who’ve been putting off learning CPR, a powerful reason to learn the best way to do it! From all accounts so far it’s seriously accurate! What I wasn’t a fan of, was the missed opportunity around the [...]

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YouTube: 5th Birthday Video!

18. May 2010

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YouTube turned 5 today, and to celebrate they’ve created a video marking their history so far! It goes back to the early days though the beta launch and into one of the very first super viral videos in Ronaldinho’s Touch Of Gold from Nike then speeding forward through some of the best all time videos into the Sale to [...]

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Lexus Dark Ride: Digital Experience

17. May 2010

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Lexus has just launched a new interactive action experience called: Dark Ride to help promote their newest model, the Lexus CT200h hybrid. The website contains cutting edge technology like user pannable film sequences, webcam + microphone integration, personalised trailers, and Facebook connect integration. The aim of the campaign is to build hype around young people who are interested in driving ecofriendly [...]

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Diesel Cam: Connecting Stores With Facebook

16. May 2010

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This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, [...]

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