Archive | May, 2010

Google Street View Music Video In Holland!

16. May 2010

1 Comment

This is one of only a few music videos that have utilised Google Street View to create something just a little different. I don’t understand a word of dutch (even thought a portion of my family is from Tilburg in Holland) but I do know it’s a tribute song to Tripple X’s home town in [...]

Continue reading...

Hotels.com Augmented Reality Experience

15. May 2010

5 Comments

This has to be one of the best Augmented Reality Experience I’ve seen, created by Y&R Chicago for Hotels.com, this Augmented Reality website called Virtual Vacay is actually pretty useful and somewhat educational over the promotional type AR experiences that are gaining traction. It allows you to experience various US cities in the palm of your hands, [...]

Continue reading...

The Google Job Experiment

15. May 2010

5 Comments

Alec Brownstein needed a job, so he did something just a little different to get himself an interview. He ran a Google Adwords campaign for the names of some of the worlds best creative directory in Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone. The PPC campaign had a message: “Hey, David [...]

Continue reading...

Video: The Future Of Mobile

13. May 2010

9 Comments

This is a new mobile statistics video by Qualcomm focused on the future of mobile and more importantly the future of mobile data growth which is taking off with the launch of the iPad and forecast to skyrocket over the coming year. The video is quite insightful, but isn’t a challenger to the Socialnomics statistics [...]

Continue reading...

Infographic: Twitter Statistics, Facts & Figures

12. May 2010

28 Comments

This is the latest social infographic out from website-monitoring and this time it’s on twitter, with the statistics rounded up during the month of April this year. Some of the latest stats show a 55% female skew and primarily 18-34 age distribution at about 45% of all tweeps! Some of the more interesting stats show that 41% [...]

Continue reading...

Live Twitter Artwork: Just Don’t Tell Ashton

12. May 2010

0 Comments

Students from the Berghs School of Communication in Sweeden have launched a social experiment that is perfectly themed to attract some serious attention! They are creating a live piece of artwork at Don’t Tell Ashton, a new website that holds the profile images of people who re-tweeted the campaign page in scale to their twitter following, [...]

Continue reading...

Liquid Mountaineering: Running On Water Viral

11. May 2010

3 Comments

I laughed when I first watched this new viral campaign from Hi-Tec. Maybe it was just the South African accent or perhaps it’s the entire documentary style viral video promoting a water proof line of clothing, shoes and accessories that are supposedly so water repellent that you can literally run on water with them, after some training ofcourse!

Continue reading...

Dymocks: Tweet A Review Campaign

11. May 2010

1 Comment

Yesterday we launched Dymocks’ first social media campaign (or promotion if you like) called “Tweet A Review” and as it sounds, it’s a really simple idea for people to grasp but challenging at heart, requiring you to tweet an entire book review in just 140 characters including the #101comp and @dymocksbooks address, so to be successful [...]

Continue reading...

Chile Football: Light Him A Candle Case Study

11. May 2010

1 Comment

This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]

Continue reading...

ACDC vs Iron Man 2: Projection Mapping

10. May 2010

2 Comments

It seems projection mapping is becoming the next big thing and the guys from Seeper are right at the front of it. After just completing a great project for Nokia, Seeper worked with Sony to help promote the new ACDC / Iron Man 2 soundtrack at Rochester Castle. What makes this so special, is the [...]

Continue reading...

Magic Projection: AR Projection Tracking System

9. May 2010

0 Comments

This video is a little old now, but if you’ve not seen it, it’s worth a look! Called Magic Projection, it’s an Augmented Reality Projection Tracking System developed by a guy called Marco Tempest and he filmed this trial run of the technology in December last year. Essentially, it works like any other projection system, but because it’s based [...]

Continue reading...

Playboy: Virtual Casting Campaign Case Study

9. May 2010

1 Comment

You may remember when I posted about the launch of this campaign in February this year,  back then it created a lot of hype for Playboy and plenty of controversy in Argentina, so here is the follow up case study for everyone to check out! The campaign was created by Gray Argentina, and it launched as a [...]

Continue reading...

Socialnomics: Social Media Revolution Version 2

6. May 2010

8 Comments

Erik Qualman from Socialnomics has just released Social Media Revolution 2, a refresh based on his original video from 2009 that had about 2 million views on YouTube and was a must watch video with some amazing statistics. For 2010, he has updated the video with the latest stats, figures and information on everything social, [...]

Continue reading...

Infographic: How Teenagers Use Mobile Phones

6. May 2010

4 Comments

Flowtown has released another new Infographic and this time it’s on How Teenagers Use Mobile Phones. Some of the key findings from their research was 75% of all teenagers in the US now have a mobile phone, while almost 35% of teenagers send over 100 text messages per day, one in three people text while [...]

Continue reading...

The Making of the Google Chrome Speed Tests

6. May 2010

2 Comments

Just how fast is Google Chrome? In Sunspider benchmark tests it scored.. blah, blah, blah. Whatever. Benchmarking test scores used to measure browser performance don’t mean anything to anyone except for the most hardcore browser geeks, so Google came up with another way to show the speed of the latest beta version of Chrome; racing it [...]

Continue reading...

TomTom Darth Vader Viral Campaign Video

5. May 2010

2 Comments

It’s great to see TomTom getting a little creative with a new viral video campaign to launch Star Wars Voices on their GPS devices. The viral video shows supposedly official behind the scenes footage of Darth Vader attempting to record his lines for the GPS instructions, and ofcourse, it doesn’t go exactly to plan with the Lord Vader [...]

Continue reading...

2010 Webby Awards Winners List

5. May 2010

1 Comment

The 2010 Webby Awards Winners List has just been announced and like last year they are plenty of expected winners along with the many surprises that such a huge awards program always delivers. Standouts where sites like Mashable, picking up 3 webby awards and you’ll also see some of the top agencies picking up multiples, [...]

Continue reading...

Jade Jagger: Augmented Reality Dressing Room

4. May 2010

0 Comments

This new campaign site out of Stockholm for Jade Jagger & Indiska (fashion retailer) is another example of the “virtual dressing room” augmented reality engine but also takes it a little further by providing an interactive video experience around the models showcasing the garments before you enter the virtual dressing room. The site was created by [...]

Continue reading...

Jay Jays Dance Off 3D Glasses Site

4. May 2010

0 Comments

I saw this site a few weeks ago and didn’t think too much of it (maybe because I didn’t have 3D glasses), but I stumbled across it again today, got to spend a little more time with it and really enjoyed it. It’s part of the latest campaign from Jay Jays, a discount Youth Fashion retailer in Australia who [...]

Continue reading...

Jimmy Choo Foursquare Treasure Hunt

3. May 2010

9 Comments

I meant to post this a few days ago, so hopefully I’m not too late and the Jimmy Choo Foursquare Treasure Hunt hasn’t finished! We’ve seen lots of twitter treasure hunts, but perhaps this is the first foursquare hunt? (that I’ve heard of anyway)… It’s Jimmy Choo’s first social media campaign, so It’s interesting to [...]

Continue reading...