Archive | May, 2010

A-Team YouTube Google Earth Game

31. May 2010

1 Comment

I’m really looking forward to the A-Team Movie. So in my quest to watch the HD trailer, I came across this pretty cool YouTube / Google Earth mashup game where you can watch the trailer and then drive the A-Team van through Google Earth (while still inside YouTube) cities. The aim of the game is [...]

Continue reading...

Advertising: The Work Life Balance Battle

31. May 2010

6 Comments

Anyone who knows me, knows I work some pretty crazy hours, that’s digital, in fact, thats the entire advertising industry so I thought it would be interesting to post this video from TEDx in Sydney by Nigel Marsh, our Regional Y&R Brands Group CEO on how he faced the battle of a decent work life balance. [...]

Continue reading...

Your Heineken: Customise A 6-Pack

30. May 2010

2 Comments

I remember watching a great presentation from my previous CEO a few years back on how personalisation and customisation was to be the xfactor of future product marketing, that was on the back of some of the first NikeID stores, and while botique beer brands have been doing this for a few years, AKQA and [...]

Continue reading...

Stop Motion: My Desk Is 8-Bit

29. May 2010

2 Comments

This is pretty cool. So here is a little eye candy for a wet day in Sydney. Alex Varanese has created a catchy little stop motion version of an 8-Bit video game, its well produced and I particularly like they way the depth in the game is used (would surely have been tricky to do!), with my [...]

Continue reading...

Toyota: The iQ Mouse Project

29. May 2010

2 Comments

You may have already seen this, it’s the new iQ Mouse Project from Toyota and Saatchi & Saatchi NZ. A different kind of campaign for a different kind of car, where they turned the new iQ into a mouse by tracking its position and converting that to the standard X-Y coordinates of a computer screen. That position [...]

Continue reading...

The $300 Chat Roulette “Killer” Viral

27. May 2010

14 Comments

Here is another new chat roulette campaign fresh off the webcam this month, it’s a viral campaign for Buzz TV in Spain, a TV station that claims to be Intense, Real and has No Limits.  So this is perhaps the most visual of all the campaigns I’ve seen so far and it takes what unsuspecting [...]

Continue reading...

NRL: Back Your State Facebook App

25. May 2010

8 Comments

Tonight is the night, the first of three State Of Origin battles begins in Sydney! So I thought it was timely that I post up my new Facebook App concept, it’s called Back Your State and we’ve built it specifically to take advantage of the crazy State Of Origin hype, banter and passion! The Facebook app [...]

Continue reading...

Apple Gets Special Google Street View

25. May 2010

0 Comments

I thought everyone might like this! We were testing a street view app this afternoon and stumbled upon this interesting little “update” to Google Street View. Even though there is a lot of talk about how Google made some pretty heavy comments about Apple in their latest keynote presentation at Google I/O, and every second person is talking [...]

Continue reading...

Review: Google Android on the HTC Desire

24. May 2010

7 Comments

What a time to be reviewing an Android phone! Google launched Android 2.2 to developers last week – and they are making no attempts to hide the fact that they have Apple firmly in their sights. With so much recent talk about Apple and its practices regarding app store censorship, restrictions on what API’s developers [...]

Continue reading...

Samsung 3D Projection Mapping In Amsterdam

24. May 2010

13 Comments

If you thought the last few projection mapping examples I posted were amazing, then check this out. Samsung have just run three nights of an amazing 3D projection mapping installation in Amsterdam to promote their new range of 3D LED TV’s. Perfectly mapped to a historic building in Amsterdam, the projection realistically cracks the building in [...]

Continue reading...

Chat Roulette: HIV Guerrilla Marketing

23. May 2010

3 Comments

If you’ve been wondering what type of guerrilla marketing campaign would actually work through Chat Roulette, then this is probably it. A smart new campaign for HIV awareness is utilising Chat Roulette to highlight what you shouldn’t do in real life, where a semi-nude lady draws people in for a closer look before before letting them [...]

Continue reading...

Google Pac-Man Anniversary Logo Game

22. May 2010

3 Comments

This might just be the best Google Logo yet! Created to celebrate the 30th Anniversary of Pac-Man, Google has launched a Pac-Man style logo game and it will be available for the next 48 hours at Google.com. The game lets you insert a virtual coin (or two if you want to play multi-player) and then you [...]

Continue reading...

Nike: Write The Future Campaign

21. May 2010

3 Comments

Behold. The Nike World Cup Campaign is here. They’ve been releasing those funny little teaser videos through YouTube over the last two weeks and with the release of this 3 minute film today, they officially kickoff a campaign that will ultimately see fans around the world write their own future though a unique experience on [...]

Continue reading...

Projection Mapping: Step Into The Sensory Box

19. May 2010

4 Comments

Projection Mapping is going off right now. Over the last two weeks I posted a few fantastic examples like the Iron Man 2 vs ACDC projection and the Nokia Ovi Maps piece which was an interactive projection mapping installation. The video above is by Superbien and was created for Alcatel-Lucent at the world mobile congress [...]

Continue reading...

Infographic: YouTube Statistics, Facts & Figures

19. May 2010

10 Comments

Website Monitoring alway seem to have a new infographic out and here is the one commemorating YouTube’s 5th Birthday today or yesterday depending on what part of the world you are in! A lengthy 6,000 pixels long infographic takes you though the key events of the last five years and then breaks out the biggest channels, advertisers (they [...]

Continue reading...