Archive | April, 2010

Paper Pop-Up Books: Creative Purity

8. April 2010

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It’s Friday, time post up something a little inspirational in time for the weekend. This is the amazing work of Johann Volkmer who creates paper pop-up books, one of the purest forms of creativity dating back hundreds of years. You can click here to watch the making of. (via Blogilvy)

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GAP iPad App: Branded Mobile Shopping

8. April 2010

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AKQA & GAP have launched their first iPad app, an integrated mobile shopping platform balanced with some great branded content. The app includes video interviews, social feeds from facebook and twitter amongst all sorts of goodness, but the biggest thing here is that everything is ready for purchase or sharing directly from the iPad app, [...]

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Advergame: Volkswagen Tame The Tank

8. April 2010

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Tribal DDB Amsterdam have just launched this new advergame for the Volkswagen Polo, it’s a top-down 2D game with 3D elements where you drive the new polo around collecting items for good and bad. Unfortunately it’s completely in Dutch, and even though half my family is from Holland, I don’t have a clue what this game is [...]

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ChildLine: The Future Of Listening

8. April 2010

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ChildLine is the UK’s hotline for kids in need, and late last year they launched this new site that I hope can inspire similar organisations around the world to take the next step and start leveraging a digital channel to connect with audiences on new levels. It’s no secret a lot of government agencies are heading this [...]

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Square: iPad / iPhone Credit Card Processing

7. April 2010

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If you haven’t heard of Square, you will over the coming year. It’s the new mobile credit card processing app for iPhone and iPad, they are just over a month into their pilot program, and all news so far is they are onto something pretty amazing. The app is simple, almost so simple your grandparents could be taking [...]

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Uniqlo Tweet Show Digital Campaign

7. April 2010

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This is “Uniqlo Tweet Show” the latest digital campaign from Uniqlo who are renowned for coming up with consistently cool digital work. The new campaign syncs with your twitter account or you can create your own keywords to use and the app randomly pulls tweets into a Uniqlo Tweet Show mixed in with their famous video style [...]

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Viral: iPad Test – Will It Blend?

6. April 2010

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Blendtec is was probably “the” founding father of social media optimisation for businesses (can you believe they uploaded their first video in 2006), they’ve got one of the all time most successful YouTube channels with 100 million video views and openly attribute the success of the company almost solely to it’s ground breaking social media marketing efforts. [...]

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Infographic: US Facebook Demographic Study

6. April 2010

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It can be pretty hard to dig out the right facebook demographic data, but Mashable has done just that and interestingly, compared all US Facebook users to all US citizens. It show some great statistics like population growth, race, age, gender, most popular cities and state percentage of facebook users among a number of other [...]

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YouTube’s New Layout: It’s All Wrong?

6. April 2010

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If you’ve been watching YouTube videos over the last few days, you’ll have noticed they’ve radically changed the interface to what seems a seriously backwards step in both usability and experience. Shiva Rajaraman (a Google Product Manager) commented: “We really felt like we needed to step back and remove the clutter…” Remove the clutter they [...]

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Video: Ad Agency vs Media Agency

6. April 2010

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There is some interesting conversation going on aver at PSFK around media agencies being lazy and old school by typically buying media from the big guys like Yahoo with a single package deal only and not trying to be more innovative with digital media buying, so Piers Fawkes posted up this great little video! If you’ve ever [...]

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Video: Talking Social Strategy With eBay

5. April 2010

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I thought this was an interesting little video from David over at Logic + Emotion when he pulled two of eBay’s lead social media gurus aside to ask a few questions. Firstly it was Richard Brewer-Hay who is the face of the Ebay Ink blog and many others while also being  the man you’ll find [...]

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Burger King: Media Buying Gets Smarter

5. April 2010

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Ok, so maybe this isn’t “smarter” media buying, but it sure is thinking outside the box. One of the toughest things about buying digital media is there is (generally) only so many placement types you can buy, and going outside of those placements either means months of negotiations or astronomical costs, so when I see something like this, I [...]

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Infographic: The Social Media Effect

4. April 2010

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This infographic is a great way of looking at the way content development is used to create all sorts of goodness for your brand inside (and out of) social networks! Everyone knows that content is king for search engine optimisation, but can often forget that content is a primary driver social media buzz (in turn [...]

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TweetDeck iPad App Demo

3. April 2010

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I’ve never used TweetDeck on my iPhone, probably because the interface is a little to complex for the size of the screen. But as some of you may know, TweetDeck has some seriously cool features and with the launch of the iPad you can at least double the twitter experience with a range of great [...]

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BBDO Argentina: Immortal Revenge Campaign

2. April 2010

2 Comments

The BBDO guys in Argentina come up with some amazing ideas, and this is another interesting case study for Paso de los Toros Tonic Water. It’s an integrated campaign that starts online, becomes offline, enters the real world and back again to build a campaign around Immortal Revenge against your ex-lover to coincide with Valentines Day in Argentina. [...]

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