Archive | April, 2010

Video: Talking Social Strategy With eBay

5. April 2010

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I thought this was an interesting little video from David over at Logic + Emotion when he pulled two of eBay’s lead social media gurus aside to ask a few questions. Firstly it was Richard Brewer-Hay who is the face of the Ebay Ink blog and many others while also being  the man you’ll find [...]

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Burger King: Media Buying Gets Smarter

5. April 2010

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Ok, so maybe this isn’t “smarter” media buying, but it sure is thinking outside the box. One of the toughest things about buying digital media is there is (generally) only so many placement types you can buy, and going outside of those placements either means months of negotiations or astronomical costs, so when I see something like this, I [...]

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Infographic: The Social Media Effect

4. April 2010

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This infographic is a great way of looking at the way content development is used to create all sorts of goodness for your brand inside (and out of) social networks! Everyone knows that content is king for search engine optimisation, but can often forget that content is a primary driver social media buzz (in turn [...]

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TweetDeck iPad App Demo

3. April 2010

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I’ve never used TweetDeck on my iPhone, probably because the interface is a little to complex for the size of the screen. But as some of you may know, TweetDeck has some seriously cool features and with the launch of the iPad you can at least double the twitter experience with a range of great [...]

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BBDO Argentina: Immortal Revenge Campaign

2. April 2010

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The BBDO guys in Argentina come up with some amazing ideas, and this is another interesting case study for Paso de los Toros Tonic Water. It’s an integrated campaign that starts online, becomes offline, enters the real world and back again to build a campaign around Immortal Revenge against your ex-lover to coincide with Valentines Day in Argentina. [...]

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