Archive | April, 2010

Coca-Cola: AR Meets Holographic Illusion

20. April 2010

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This is very cool. A retail product installation where Augmented Reality meets Holographic Illusion to create a beautiful visual fusion in 3D. Created by a company called RealFiction, it’s being billed as the next big thing for product product demonstrations and even architecture. (via Nic)

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The Google Speed Tracer App

20. April 2010

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I’m sure a lot of you are like me, you’re building web apps week in week out, and one of the hardest things to do is realistic performance testing, identification and evaluation. The app is built, it’s working, and your loading it to see how it performs, you’ve noticed a little lag, but you can’t always see if [...]

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MOB: A Near Future Social Fiction Story

19. April 2010

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This presentation by Tom Scott at Ignite Week in March has to be one of the best I’ve seen from Ignite Week. This is a 5 minute video you really want to take the time to watch, make sure you are uninterrupted, complete with headphones on or speakers up, then Simply enjoy!

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Slideshare: The 6 Foundations Of Digital Creative

19. April 2010

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The AdAge 2010 Digital conference has just been and gone, with it came a few fantastic presentations that I hope to post over the coming week, so to kick them off, here is a great pres from Ashley Ringrose who runs BannerBlog, on The 6 Foundations Of Great Digital Creative. I thought this was a [...]

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Video: Apple iAds Presentation

18. April 2010

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I didn’t get a chance to post this last week, so if you haven’t yet seen the keynote presentation from Steve Jobs on the new Apple iAd platform that will be brought in with iPhone OS4, then here it is! Mobile advertising has been pretty clunky from day 1, but I think this platform will finally allow mobile [...]

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Google Earth’s New Hi-Res 3D New York City

16. April 2010

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Google Earth has just launched a new hi-res 3D version of New York City by utilising better textures and higher detail models to improve the quality of New York City in Google Earth. You’ll now see shop fronts, residences, sidewalks, parks and hi-rise towers in much greater detail! Google has also posted a Full HD [...]

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KAPITAAL: Advertising Is Invisible Video

16. April 2010

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Here is an interesting, award winning typo-animation by a Dutch design studio called Studio Smack. It aims highlight how advertising has become almost invisible in our day to day lives, to achieve this, they’ve created every scene in black, with only advertising and attention seeking elements highlighted in white.

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Netvibes: Social Dashboard Showcase

15. April 2010

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If you’ve not yet tried the new Netvibes social dashboard, it’s about time you did! It’s a great app that lets you dashboard just about anything on any topic, blogs, twitter, feeds, websites, news, keywords, photos, and just about anything you can think of. It lets you choose to pull content from almost all the [...]

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The $73k Bar Tab – Guerrilla Marketing Brazil

13. April 2010

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This is a very cheeky and very well executed guerrilla marketing campaign from Ogilvy Brazil. It’s called The $73,000 Bar Tab, and what Ogilvy Brazil did (with Bar Aurora & Boteco Ferraz) was to add itemised emergency service elements to each bar tab, generating some serious instant impact before people left the bar to go [...]

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Alice eBook For iPad: Simply Amazing.

13. April 2010

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This video of the Alice In Wonderland eBook for iPad is visual proof of how apple will kill the kindle and probably all paper based books over the coming years. Yes, it’s a big call from someone who reads 99% non-paper material, but I’m sure after you watch this video you’ll see the very start [...]

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Unicef: Swat Team Game

12. April 2010

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I thought I’d feature this new campaign by Unicef Australia to raise some awareness (and hopefully donations) for Malaria prevention. It kills a child every 30 seconds. One of UNICEF’s major contributions in helping combat malaria is the provision and distribution of insecticide treated nets, the most effective protection against malaria. The best part is, that these nets are [...]

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Stella Artois: King of Cannes Social Campaign

12. April 2010

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Fancy a weekend at the Cannes Film Festival? Well if you’re the 5th cousin of Jacques d’Azur you might be in for an all expenses paid trip, or, more likely if your lucky enough to win the major prize in this new Stella Artois competition, created by Mother London + Unit9. The King Of Cannes [...]

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Ogilvy: Search For World’s Greatest Salesperson

11. April 2010

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Ogilvy have launched this fantastic campaign for themselves that doubles as a recruitment drive and social competition. It’s called the Search For The Worlds Greatest Salesperson, and it’s running exclusively on their YouTube channel. All you have to do is sell a brick. Yep, the top few people who can upload the best video of how to [...]

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IBM: Colour Sensitive Interactive Billboards

10. April 2010

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This is a great demonstration of how technology in interactive billboards is pushing further ahead as big brands realise the potential to improve communication through digital. This billboard is part of IBM’s “smarter planet” campaign that aims to highlight the importance of smarter technology systems in business. In this instance, it’s the perfect demonstration of how colour [...]

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Invasion Pixels: Short Film By Patrick Jean

9. April 2010

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This is a very cool short film from By Patrick Jean called Invasion Pixels. It’s new world meets retro pixel game in an invasion of earth, a great piece of eye candy in under 3mins! (thanks Mitch)

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