Archive | April, 2010

Google Earth’s New Hi-Res 3D New York City

16. April 2010

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Google Earth has just launched a new hi-res 3D version of New York City by utilising better textures and higher detail models to improve the quality of New York City in Google Earth. You’ll now see shop fronts, residences, sidewalks, parks and hi-rise towers in much greater detail! Google has also posted a Full HD [...]

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KAPITAAL: Advertising Is Invisible Video

16. April 2010

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Here is an interesting, award winning typo-animation by a Dutch design studio called Studio Smack. It aims highlight how advertising has become almost invisible in our day to day lives, to achieve this, they’ve created every scene in black, with only advertising and attention seeking elements highlighted in white.

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Netvibes: Social Dashboard Showcase

15. April 2010

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If you’ve not yet tried the new Netvibes social dashboard, it’s about time you did! It’s a great app that lets you dashboard just about anything on any topic, blogs, twitter, feeds, websites, news, keywords, photos, and just about anything you can think of. It lets you choose to pull content from almost all the [...]

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The $73k Bar Tab – Guerrilla Marketing Brazil

13. April 2010

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This is a very cheeky and very well executed guerrilla marketing campaign from Ogilvy Brazil. It’s called The $73,000 Bar Tab, and what Ogilvy Brazil did (with Bar Aurora & Boteco Ferraz) was to add itemised emergency service elements to each bar tab, generating some serious instant impact before people left the bar to go [...]

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Alice eBook For iPad: Simply Amazing.

13. April 2010

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This video of the Alice In Wonderland eBook for iPad is visual proof of how apple will kill the kindle and probably all paper based books over the coming years. Yes, it’s a big call from someone who reads 99% non-paper material, but I’m sure after you watch this video you’ll see the very start [...]

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Unicef: Swat Team Game

12. April 2010

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I thought I’d feature this new campaign by Unicef Australia to raise some awareness (and hopefully donations) for Malaria prevention. It kills a child every 30 seconds. One of UNICEF’s major contributions in helping combat malaria is the provision and distribution of insecticide treated nets, the most effective protection against malaria. The best part is, that these nets are [...]

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Stella Artois: King of Cannes Social Campaign

12. April 2010

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Fancy a weekend at the Cannes Film Festival? Well if you’re the 5th cousin of Jacques d’Azur you might be in for an all expenses paid trip, or, more likely if your lucky enough to win the major prize in this new Stella Artois competition, created by Mother London + Unit9. The King Of Cannes [...]

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Ogilvy: Search For World’s Greatest Salesperson

11. April 2010

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Ogilvy have launched this fantastic campaign for themselves that doubles as a recruitment drive and social competition. It’s called the Search For The Worlds Greatest Salesperson, and it’s running exclusively on their YouTube channel. All you have to do is sell a brick. Yep, the top few people who can upload the best video of how to [...]

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IBM: Colour Sensitive Interactive Billboards

10. April 2010

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This is a great demonstration of how technology in interactive billboards is pushing further ahead as big brands realise the potential to improve communication through digital. This billboard is part of IBM’s “smarter planet” campaign that aims to highlight the importance of smarter technology systems in business. In this instance, it’s the perfect demonstration of how colour [...]

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Invasion Pixels: Short Film By Patrick Jean

9. April 2010

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This is a very cool short film from By Patrick Jean called Invasion Pixels. It’s new world meets retro pixel game in an invasion of earth, a great piece of eye candy in under 3mins! (thanks Mitch)

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Paper Pop-Up Books: Creative Purity

8. April 2010

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It’s Friday, time post up something a little inspirational in time for the weekend. This is the amazing work of Johann Volkmer who creates paper pop-up books, one of the purest forms of creativity dating back hundreds of years. You can click here to watch the making of. (via Blogilvy)

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GAP iPad App: Branded Mobile Shopping

8. April 2010

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AKQA & GAP have launched their first iPad app, an integrated mobile shopping platform balanced with some great branded content. The app includes video interviews, social feeds from facebook and twitter amongst all sorts of goodness, but the biggest thing here is that everything is ready for purchase or sharing directly from the iPad app, [...]

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Advergame: Volkswagen Tame The Tank

8. April 2010

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Tribal DDB Amsterdam have just launched this new advergame for the Volkswagen Polo, it’s a top-down 2D game with 3D elements where you drive the new polo around collecting items for good and bad. Unfortunately it’s completely in Dutch, and even though half my family is from Holland, I don’t have a clue what this game is [...]

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ChildLine: The Future Of Listening

8. April 2010

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ChildLine is the UK’s hotline for kids in need, and late last year they launched this new site that I hope can inspire similar organisations around the world to take the next step and start leveraging a digital channel to connect with audiences on new levels. It’s no secret a lot of government agencies are heading this [...]

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Square: iPad / iPhone Credit Card Processing

7. April 2010

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If you haven’t heard of Square, you will over the coming year. It’s the new mobile credit card processing app for iPhone and iPad, they are just over a month into their pilot program, and all news so far is they are onto something pretty amazing. The app is simple, almost so simple your grandparents could be taking [...]

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Uniqlo Tweet Show Digital Campaign

7. April 2010

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This is “Uniqlo Tweet Show” the latest digital campaign from Uniqlo who are renowned for coming up with consistently cool digital work. The new campaign syncs with your twitter account or you can create your own keywords to use and the app randomly pulls tweets into a Uniqlo Tweet Show mixed in with their famous video style [...]

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Viral: iPad Test – Will It Blend?

6. April 2010

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Blendtec is was probably “the” founding father of social media optimisation for businesses (can you believe they uploaded their first video in 2006), they’ve got one of the all time most successful YouTube channels with 100 million video views and openly attribute the success of the company almost solely to it’s ground breaking social media marketing efforts. [...]

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Infographic: US Facebook Demographic Study

6. April 2010

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It can be pretty hard to dig out the right facebook demographic data, but Mashable has done just that and interestingly, compared all US Facebook users to all US citizens. It show some great statistics like population growth, race, age, gender, most popular cities and state percentage of facebook users among a number of other [...]

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YouTube’s New Layout: It’s All Wrong?

6. April 2010

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If you’ve been watching YouTube videos over the last few days, you’ll have noticed they’ve radically changed the interface to what seems a seriously backwards step in both usability and experience. Shiva Rajaraman (a Google Product Manager) commented: “We really felt like we needed to step back and remove the clutter…” Remove the clutter they [...]

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Video: Ad Agency vs Media Agency

6. April 2010

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There is some interesting conversation going on aver at PSFK around media agencies being lazy and old school by typically buying media from the big guys like Yahoo with a single package deal only and not trying to be more innovative with digital media buying, so Piers Fawkes posted up this great little video! If you’ve ever [...]

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