Archive | April, 2010

Levi’s New ‘Friends Store’ Social Shopping Site

22. April 2010

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With the new Facebook “like” plugin launched last week, Levi’s have jumped in to created a social shopping experience. They’ve integrated the new “like” feature with every product on the site so at a quick view, you can see the number of facebookers who like the item and also cast your own vote. On individual product pages, [...]

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Dick Smith: Turbo Boost Touchdown

21. April 2010

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Dicksmith with Intel have launched a promotion called Turbo Boost Touchdown where you’ll have a chance to win a trip in a Mig Fighter Jet to the edge of space. The fun part is they are broadcasting the launch of model rockets every day with users logging on to plot GPS coordinates of where they think the [...]

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MICMACS: Hopscotch Films Facebook Campaign

21. April 2010

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This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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Nike Grid: Experiential ARG Campaign

20. April 2010

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I’ve been trying to track this video down for the last week to show everyone (finally succeeded), it’s called Nike Grid, an experiential campaign meets ARG about to be launched in London that is all about running. Street running, infact. The Grid is London, North, South East and West across 40 postcodes, the entirety is your gameboard. The [...]

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Berlei: YouTube Bra Fit Guide With Annotations

20. April 2010

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YouTube Annotations have been hugely popular since launching, with “choose your own adventure” style campaigns popping up all over YouTube (like the hot wheels campaign). This new video series from Berlei Australia is a slightly different example, it showcases how brands can create interactive content that is more service, educational or information based through YouTube [...]

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Coca-Cola: AR Meets Holographic Illusion

20. April 2010

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This is very cool. A retail product installation where Augmented Reality meets Holographic Illusion to create a beautiful visual fusion in 3D. Created by a company called RealFiction, it’s being billed as the next big thing for product product demonstrations and even architecture. (via Nic)

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The Google Speed Tracer App

20. April 2010

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I’m sure a lot of you are like me, you’re building web apps week in week out, and one of the hardest things to do is realistic performance testing, identification and evaluation. The app is built, it’s working, and your loading it to see how it performs, you’ve noticed a little lag, but you can’t always see if [...]

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MOB: A Near Future Social Fiction Story

19. April 2010

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This presentation by Tom Scott at Ignite Week in March has to be one of the best I’ve seen from Ignite Week. This is a 5 minute video you really want to take the time to watch, make sure you are uninterrupted, complete with headphones on or speakers up, then Simply enjoy!

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Slideshare: The 6 Foundations Of Digital Creative

19. April 2010

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The AdAge 2010 Digital conference has just been and gone, with it came a few fantastic presentations that I hope to post over the coming week, so to kick them off, here is a great pres from Ashley Ringrose who runs BannerBlog, on The 6 Foundations Of Great Digital Creative. I thought this was a [...]

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Video: Apple iAds Presentation

18. April 2010

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I didn’t get a chance to post this last week, so if you haven’t yet seen the keynote presentation from Steve Jobs on the new Apple iAd platform that will be brought in with iPhone OS4, then here it is! Mobile advertising has been pretty clunky from day 1, but I think this platform will finally allow mobile [...]

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