Archive | April, 2010

Nike Football Training iPad App

30. April 2010

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Very cool. I’ve just opened my eyes to a whole new realm of potential uses for the iPad. This is the first Nike iPad App, called Nike Football+ Team Edition and is essentially a Nike Football Training iPad App built for coaches to improve their teams. It features a world of training drills, instructions, challenges, tests and [...]

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Iron Man 2: Augmented Reality App

29. April 2010

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Iron Man 2 is out and with that comes this Augmented Reality App that seems to almost be the standard thing you do when launching a movie at the moment! The AR app give you the chance to get inside Iron Man & War Machine, choose your own colours, then record their very own video [...]

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GUVERA Launches Free Digital Music Platform

28. April 2010

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My very good friends from Guvera (an Aussie startup) have just launched their free digital content platform that covers music, video, movies and eventually games! Guvera works with advertisers creating branded channels and offering free downloads in return for channel interaction or essentially brand engagement. They’ve got 10′s of thousands of people registered for free [...]

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YouTube Opens Video Rental Store

27. April 2010

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Last week some time Google quietly opened it’s own online video rental store, with most titles at $1.99 and ofcourse its Google Checkout only! Unfortunately, like most new things, particularly around media content, it’s only available in the US for the moment but if you want to check out the store, just Google it, click on the cached version [...]

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Heineken’s Men With Talent Viral

27. April 2010

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This is the latest Heineken Ad called ‘Men With Talent’, it was launched yesterday and is a very cool follow up to last years Walk In Fridge viral that was hugely successful, with over 3.5 million views on YouTube! I’m wondering how long it will take this video run past 1 million views and the answer is [...]

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Lipton Milk Tea: Chinese Viral Case Study

26. April 2010

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This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. The campaign featured a website [...]

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Sketchbook Pro For iPad Demo

26. April 2010

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I know a lot of people who weren’t going to buy an iPad unless there was something like this Sketchbook Pro app! Many of you would have seen this demo already as it’s racked up a tonne of YouTube views, but if you haven’t, here it is! The app has 3 finger tap controls to increase usability, over [...]

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Splinter Cell: Augmented Reality Game Launch

25. April 2010

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For the launch campaign of Splinter Cell Conviction, Ubisoft combined with Layar, utilising their latest technology to create a mobile augmented reality challenge to help launch the new game. The video above is the campaign case study showing how they aimed to create a buzz around the games launch, with the aim to do something [...]

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Infographic: Instant Messaging Facts & Figures

24. April 2010

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This is another great infographic by Pingdom, this time on Instant Messaging. There are some pretty crazy stats in there like the 47 Billion daily instant messages sent, or the 40 million simultaneous logged in windows messenger users. I see a lot of media plans buying Windows Messenger banners, it’s a popular (and pretty cheap) buy, which [...]

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Hail The Villain Band Experience

23. April 2010

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Most band websites are all the same. Same type of content. Same type of design style. But this new site from Grand Creative and Rune Entertainment for a band called Hail The Villain, is something a little different. It’s an immersive experience from the first screen that asks you for webcam access. The site blends a mix of comic [...]

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Levi’s New ‘Friends Store’ Social Shopping Site

22. April 2010

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With the new Facebook “like” plugin launched last week, Levi’s have jumped in to created a social shopping experience. They’ve integrated the new “like” feature with every product on the site so at a quick view, you can see the number of facebookers who like the item and also cast your own vote. On individual product pages, [...]

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Dick Smith: Turbo Boost Touchdown

21. April 2010

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Dicksmith with Intel have launched a promotion called Turbo Boost Touchdown where you’ll have a chance to win a trip in a Mig Fighter Jet to the edge of space. The fun part is they are broadcasting the launch of model rockets every day with users logging on to plot GPS coordinates of where they think the [...]

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MICMACS: Hopscotch Films Facebook Campaign

21. April 2010

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This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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Nike Grid: Experiential ARG Campaign

20. April 2010

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I’ve been trying to track this video down for the last week to show everyone (finally succeeded), it’s called Nike Grid, an experiential campaign meets ARG about to be launched in London that is all about running. Street running, infact. The Grid is London, North, South East and West across 40 postcodes, the entirety is your gameboard. The [...]

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Berlei: YouTube Bra Fit Guide With Annotations

20. April 2010

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YouTube Annotations have been hugely popular since launching, with “choose your own adventure” style campaigns popping up all over YouTube (like the hot wheels campaign). This new video series from Berlei Australia is a slightly different example, it showcases how brands can create interactive content that is more service, educational or information based through YouTube [...]

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