Archive | March, 2010

Hot Wheels: Interactive YouTube Video Race

11. March 2010

7 Comments

YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit [...]

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Google’s Empire Visualisation – Is It Evil?

10. March 2010

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This video is getting some hype since airing on Australia’s ABC1 last week. So I thought I’d post and clear up a few issues with the numbers and facts they are using! Firstly, it seems some of the numbers, like the 450,000 servers are years old (that was quoted back in 2006!) and the 1 [...]

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Top 10 Augmented Reality Examples

9. March 2010

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With the amount of Augmented Reality work being created (or at least promoted) at the moment, I thought it might be worth while posting up what I think are the Top 10 Augmented Reality Examples, that showcase the depth of what Augmented Reality has to offer us to date. To do this, I’m looking at a mix of promotional [...]

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ASICS: The Stop Motion Origami Brand Story

8. March 2010

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This is an awe inspiring stop motion piece created with origami (and a little CGI) to help tell the ASICS brand story to the world in memory of company founder Kihachiro Onitsuka. Not only is the story magical, but the stop motion origami is just amazing and everyone agrees. Created by Nordpol + Hamburg, it won [...]

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Chat Roulette Demo – So You Don’t Have To!

8. March 2010

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After trying out a bit of chat roulette for my previous post on the FCUK competition, I’ve decided that nobody else should ever have to use it! So I went in search of a demo video that you could all watch, that in turn, saves you the pain of having to experience it yourself! Turns [...]

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What People Are Really Buying Online

8. March 2010

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This beautifully designed infographic from Permuto visualises some of the latest shopper data from the US Census Bureau. What’s interesting to see, is that eCommerce (including phone & catalogue sales) is starting to “out sell” many of the traditional bricks and mortar categories in the US. There is some debate as to the exact numbers being used in [...]

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The Man Your Man Could Smell Like Goes Viral!

8. March 2010

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Yes, I’ve been out of the country for a few weeks so this viral is about a month old. But it’s possibly the funniest ad I’ve seen in a long time and on top of that, it’s still sitting at #10 on the Viral Video Charts so it deserves a mention! So far, the “Old Spice” ad [...]

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French Connection’s New ChatRoulette Comp!

7. March 2010

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ChatRoulette discovered about 3 weeks ago when it was suddenly featured across a host of US news sites and tv shows. It never takes long, and FCUK (with agency Poke, London) have become the very first brand to try to leverage the success of ChatRoulette and all 500,000+ unique players per day by launching a [...]

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Goldstar Beer: Park Fight Facebook App

7. March 2010

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Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]

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Bank Run: Interactive Movie + iPhone App

4. March 2010

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This is an interesting new digital concept from SilkTricky (a digital content agency) where they’ve created a combination of interactive movie that meets an iPhone app game to complete the story! It’s called Bank Run (you can start watching here) and empowers you to control the short film’s direction online, once you’ve watched that part, [...]

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Ok Go Releases Crazy New Viral Music Video!

4. March 2010

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Do you remember the band that released that music video with them performing a song while moving around on Treadmills? Well, that video made them famous and now they are back with another YouTube release of their latest music video, and it’s already getting some serious attention online with almost 3 million views in it’s [...]

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Last Call: Interactive Cinema Experience

3. March 2010

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I don’t think this type of trend will take off, but I’m sure there would be a few interesting uses around for it away from the big screen (possibly for use in online campaigns, museums experiences and the like). Either way, it’s a pretty cool concept that would definitely capture some engagement and certainly has been creating some buzz [...]

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Stats: Age Distribution On Social Networks

3. March 2010

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I’m in a bit of a statistical mood this week and have been hunting down all sorts of charts to keep my sanity in order, and this chart is an absolute winner. It shows (by percentage) the average age demographics and distribution across all the major social networks. We often get people talking about how [...]

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Google: Interesting Facts & Figures

2. March 2010

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I think this a pretty cool chart (by Pingdom) for anyone who takes an interest in Google, and while there is nothing groundbreaking here, it’s a great compilation of key Google Facts & Figures that tick along month after month, with some that you probably didn’t know (and now do!).

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Statistics: The State Of The Internet Video

1. March 2010

23 Comments

This video by Jesse Thomas is getting some serious attention since being launched on Vimeo last week. The format is simple, a great combination of animation meets statistical visualisation to showcase some of the most recently released stats on the state of the internet. It provides us with some great insight into what’s going on [...]

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