Archive | March, 2010

Vodafone: Madame Tresesti

20. March 2010

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As many people knows I started to work for Achtung! just five months ago and I am proud of it. In this time period we spent a lot of effort on Vodafone‘s new integrated campaign Madame Tresesti and finally we launched it last wednesday. In the coming weeks I am gonna update this post with [...]

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VIV Mag: First iPad Interactive Magazine

19. March 2010

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So we all know that some of the biggest mags are thinking about how they’ll serve content to the iPad. But VIV Mag is probably the first to show exactly (and I mean not just a mockup!) what’s in store as this video showcases a behind the scenes look at creating their very first interactive magazine for [...]

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Adidas Originals: Womens LookBook 2010

19. March 2010

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These sorts of fashion videos are generally all the same. But this time, Adidas Originals have made it slightly interactive, not over the top, but just enough to give it a bit of an edge over your standard fashion showcase video. The ability to click and slide the video to the next section was pretty [...]

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Chat Roulette: Piano Improvisation Goes Viral!

17. March 2010

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This is probably the first real viral video that’s come out of Chat Roulette. A guy named Merton creates a mix of free-style piano, singing and comedy all wrapped into one funny video from Chat Roulette. So far, it’s had over 1.3 million views on YouTube in less than a week. I think the take [...]

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Skittles: Facebook Mob Of Love!

16. March 2010

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Ahhh Skittles! This is what agency EVB (a team skittles member) created as part of the skittles valentines day campaign, utilisng their newly created “Mob The Rainbow” facebook fan page of over 4 million people (Coca-Cola has 5 million) to mob an unsuspecting meter maid with love! This is a great way to integrate and [...]

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Burger King: Whopper Face Custom Burgers

16. March 2010

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This is a very cool way of utilising a little bit of digital magic in-store to solve a pretty big business challenge. Made To Order; it’s what McDonald’s have spent tens of millions on trying to tell you over the past year or so, and Burger King (in Brazil) are now trying to remind you that’s how [...]

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Heineken: Guerrilla Marketing Event In Italy

15. March 2010

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This is a pretty brave guerrilla marketing event by Heineken on the eve of one of the biggest matches you can imagine, Real Madrid vs AC Milan. Now you’re probably thinking it’s something out on the street, taking advantage of all the crazed soccer fans passing by, but you’d be wrong… Heineken decided to stage [...]

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Infographic: The App Store Economy

15. March 2010

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With the launch of the iPad next month, I thought it would be interesting to post this infographic for comparison in a years time to see what impact the iPad has on the app store economy, and like everyone else, I’m predicting it to be massive! There are some great numbers in here and it’s [...]

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Social Commerce: It’s time to make the move.

14. March 2010

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I think 2010 will be remembered as the year social commerce really took off. Last year, I posted on how to explain the benefits of social, and I think that video is pretty relevant to how Social Commerce works (albeit a pretty “plain English” explanation) from a different angle. This great little video from Good Magazine (in partnership with [...]

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Volkswagen: Think Blue iPhone App Challenge

11. March 2010

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Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]

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