Archive | March, 2010

Vodafone: Madame Tresesti

20. March 2010

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As many people knows I started to work for Achtung! just five months ago and I am proud of it. In this time period we spent a lot of effort on Vodafone‘s new integrated campaign Madame Tresesti and finally we launched it last wednesday. In the coming weeks I am gonna update this post with [...]

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VIV Mag: First iPad Interactive Magazine

19. March 2010

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So we all know that some of the biggest mags are thinking about how they’ll serve content to the iPad. But VIV Mag is probably the first to show exactly (and I mean not just a mockup!) what’s in store as this video showcases a behind the scenes look at creating their very first interactive magazine for [...]

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Adidas Originals: Womens LookBook 2010

19. March 2010

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These sorts of fashion videos are generally all the same. But this time, Adidas Originals have made it slightly interactive, not over the top, but just enough to give it a bit of an edge over your standard fashion showcase video. The ability to click and slide the video to the next section was pretty [...]

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Chat Roulette: Piano Improvisation Goes Viral!

17. March 2010

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This is probably the first real viral video that’s come out of Chat Roulette. A guy named Merton creates a mix of free-style piano, singing and comedy all wrapped into one funny video from Chat Roulette. So far, it’s had over 1.3 million views on YouTube in less than a week. I think the take [...]

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Skittles: Facebook Mob Of Love!

16. March 2010

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Ahhh Skittles! This is what agency EVB (a team skittles member) created as part of the skittles valentines day campaign, utilisng their newly created “Mob The Rainbow” facebook fan page of over 4 million people (Coca-Cola has 5 million) to mob an unsuspecting meter maid with love! This is a great way to integrate and [...]

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Burger King: Whopper Face Custom Burgers

16. March 2010

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This is a very cool way of utilising a little bit of digital magic in-store to solve a pretty big business challenge. Made To Order; it’s what McDonald’s have spent tens of millions on trying to tell you over the past year or so, and Burger King (in Brazil) are now trying to remind you that’s how [...]

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Heineken: Guerrilla Marketing Event In Italy

15. March 2010

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This is a pretty brave guerrilla marketing event by Heineken on the eve of one of the biggest matches you can imagine, Real Madrid vs AC Milan. Now you’re probably thinking it’s something out on the street, taking advantage of all the crazed soccer fans passing by, but you’d be wrong… Heineken decided to stage [...]

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Infographic: The App Store Economy

15. March 2010

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With the launch of the iPad next month, I thought it would be interesting to post this infographic for comparison in a years time to see what impact the iPad has on the app store economy, and like everyone else, I’m predicting it to be massive! There are some great numbers in here and it’s [...]

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Social Commerce: It’s time to make the move.

14. March 2010

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I think 2010 will be remembered as the year social commerce really took off. Last year, I posted on how to explain the benefits of social, and I think that video is pretty relevant to how Social Commerce works (albeit a pretty “plain English” explanation) from a different angle. This great little video from Good Magazine (in partnership with [...]

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Volkswagen: Think Blue iPhone App Challenge

11. March 2010

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Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]

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Hot Wheels: Interactive YouTube Video Race

11. March 2010

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YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit [...]

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Google’s Empire Visualisation – Is It Evil?

10. March 2010

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This video is getting some hype since airing on Australia’s ABC1 last week. So I thought I’d post and clear up a few issues with the numbers and facts they are using! Firstly, it seems some of the numbers, like the 450,000 servers are years old (that was quoted back in 2006!) and the 1 [...]

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Top 10 Augmented Reality Examples

9. March 2010

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With the amount of Augmented Reality work being created (or at least promoted) at the moment, I thought it might be worth while posting up what I think are the Top 10 Augmented Reality Examples, that showcase the depth of what Augmented Reality has to offer us to date. To do this, I’m looking at a mix of promotional [...]

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ASICS: The Stop Motion Origami Brand Story

8. March 2010

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This is an awe inspiring stop motion piece created with origami (and a little CGI) to help tell the ASICS brand story to the world in memory of company founder Kihachiro Onitsuka. Not only is the story magical, but the stop motion origami is just amazing and everyone agrees. Created by Nordpol + Hamburg, it won [...]

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Chat Roulette Demo – So You Don’t Have To!

8. March 2010

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After trying out a bit of chat roulette for my previous post on the FCUK competition, I’ve decided that nobody else should ever have to use it! So I went in search of a demo video that you could all watch, that in turn, saves you the pain of having to experience it yourself! Turns [...]

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What People Are Really Buying Online

8. March 2010

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This beautifully designed infographic from Permuto visualises some of the latest shopper data from the US Census Bureau. What’s interesting to see, is that eCommerce (including phone & catalogue sales) is starting to “out sell” many of the traditional bricks and mortar categories in the US. There is some debate as to the exact numbers being used in [...]

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The Man Your Man Could Smell Like Goes Viral!

8. March 2010

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Yes, I’ve been out of the country for a few weeks so this viral is about a month old. But it’s possibly the funniest ad I’ve seen in a long time and on top of that, it’s still sitting at #10 on the Viral Video Charts so it deserves a mention! So far, the “Old Spice” ad [...]

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French Connection’s New ChatRoulette Comp!

7. March 2010

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ChatRoulette discovered about 3 weeks ago when it was suddenly featured across a host of US news sites and tv shows. It never takes long, and FCUK (with agency Poke, London) have become the very first brand to try to leverage the success of ChatRoulette and all 500,000+ unique players per day by launching a [...]

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Goldstar Beer: Park Fight Facebook App

7. March 2010

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Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]

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Bank Run: Interactive Movie + iPhone App

4. March 2010

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This is an interesting new digital concept from SilkTricky (a digital content agency) where they’ve created a combination of interactive movie that meets an iPhone app game to complete the story! It’s called Bank Run (you can start watching here) and empowers you to control the short film’s direction online, once you’ve watched that part, [...]

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