Archive | February, 2010

GNCTRKCLL: Name Your Relationship

12. February 2010

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Gnctrkcll launched a new campaign website called: “Name your relationship” for Valentine’s day. Its a kind of funny online quiz where you can simply answer 3 questions and you reach the “name” of your relationship. The names of relationships, shown are real people’s names with funny specific characteristics of that name. The noticable part of [...]

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Today I’m Off To Japan: Snowboarding!

11. February 2010

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Most of you will know I’m a keen snowboarder and today I head off to Japan in search of their mystical powder that is said to rival the worlds best. Knee deep, super dry and that’s the normal days when it isn’t snowing! I’m handing over the challenge to good mates Casey Glass & Fethi Uluak [...]

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Heineken: Beer Gloss

11. February 2010

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Heineken Italy launched a very smart campaign called “Ayswu Valentine” for upcoming Valentine’s Day. Following the idea they really produced a beer tasted gloss which could make couples happy either as a gift. If you want to buy this limited editon gloss you can find it at the Heineken Store. In the campaign website you [...]

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Google Buzz: is this the bridge to Wave?

10. February 2010

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Google Wave was a pretty big step up from email – and maybe it was a bit too much of a step leap away from the email messaging we are all used to using for it to gain traction in the marketplace. What could be bridging that gap is Buzz, and it is on its [...]

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Google Street View Snowmobile For Olympics!

10. February 2010

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Just in time for the Vancouver Winter Olympics, Google has let loose their “Street View Snowmobile” for the very first time, allowing the world to experience Whistler Blackcomb like never before! Being a die hard snowboarder, this rates pretty high up on the coolness scale for me and will attract some serious attention over the [...]

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YouTube Adblitz: 2010 Super Bowl Commercials

8. February 2010

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So the Super Bowl came and went for another year and even if your team didn’t win, you may have at least found some enjoyment in the commercials. Commanding the most expensive prices of all airtime, great creative minds are put to work to come up with some of the best 15, 30 and 60 [...]

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Playboy Digital Campaign: Casting Session!

8. February 2010

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Playboy are finally hitting their digital strings. This is perhaps one of the coolest digital campaigns I’ve seen in a while, and on top of that, it’s probably going to be the most engaging they’ve ever done, appealing to both men and women alike, but all for very different reasons! (see it here). Created by Grey Argentina, [...]

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JWT: 100 Things To Watch In 2010

7. February 2010

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Global trend expert Ann Mack from JWT Intelligence has predicted the Top 100 things that you should watch out for in 2010. Its a great trend report fullfilled with interesting insights and covers a lot of trend topics like: “3D at home”, “Paying for online content”, “Organic fast food” and much more.

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Lynx Effect: Mobile Apps

2. February 2010

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BBH London has released a series of funny mobile apps as part of the Lynx “Get In There” Campaign. The first one, shown above is called “Say Cheese” and the mobile app lets you take a photo but automatically show an alternate pic of your choice after the photo is taken. Below are two other [...]

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Augmented (Hyper) Reality Demo

2. February 2010

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Ahhh so is this where augmented reality will take us in the next decade? Hopefully not, but I can see what Keiichi Matsuda was thinking when creating this amazing video, with the blend between architecture, augmented reality and consumerism combining to create a pretty hectic (or is that enhanced?) kind of life. Hmmm. This would [...]

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Jagermeister’s New Digital Experience

2. February 2010

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Jagermeister has launched their new website which has transformed into more of a digital experience. Graphically it’s fantastic, set in a semi 3D world with some brilliant transitions between content areas with every page taking on a very individual design. You’ll be able to access games, live content, rock contests, the story of Jagermeister, their [...]

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The Economist: A World of Connections

2. February 2010

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The Economist has released a special report on social networking last week. You can find a lot of important insights and statistics like, how social networks are changing the way people communicate, privacy in social media: Privacy 2.0, the future of social media towards a socialised state, recruitment in a social world and much more. [...]

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Nike (RED): Lace Up Save Lives

1. February 2010

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In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS. Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco [...]

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Slideshare: 2010 Youth Trends Report

1. February 2010

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If you’re looking for some insight into the youth market for your brand or business, this 3 part report is a pretty good starting point from the guys over at What Youth Think. Above is the first of 3 reports (the remainder you can read below by clicking here, where they detail out the key [...]

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