Archive | February, 2010

Microsoft: Augmented-Reality Maps

18. February 2010

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I guess everyone knows TED Conferences, remarkable speakers from around the world talks about new technologies, future of entertainment, design, science and global issues. Two days ago I watched a video from TED 2010, Blaise Aguera y Arcas from Microsoft Live Labs has an impressive talk about their new technology: Augmented-Reality Maps. This technology creates [...]

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The Volkswagen GTI iPhone App Story

17. February 2010

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Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital [...]

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Coca-Cola: ‘Fans First’ Approach in Social Communities

16. February 2010

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Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.

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Samsung: Shakedown

16. February 2010

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Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone [...]

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Burger King: King Tasty

12. February 2010

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Burger King launched a new campaign for its special burger: 3-Cheese Angus. On the tv spot two guys fall into a discussion about the burger, they use “King+….” combination in every sentence and it turns into a quite funny dialog . The campaign also follows, playing with “King+….” combination through the website and Facebook. The [...]

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GNCTRKCLL: Name Your Relationship

12. February 2010

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Gnctrkcll launched a new campaign website called: “Name your relationship” for Valentine’s day. Its a kind of funny online quiz where you can simply answer 3 questions and you reach the “name” of your relationship. The names of relationships, shown are real people’s names with funny specific characteristics of that name. The noticable part of [...]

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Today I’m Off To Japan: Snowboarding!

11. February 2010

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Most of you will know I’m a keen snowboarder and today I head off to Japan in search of their mystical powder that is said to rival the worlds best. Knee deep, super dry and that’s the normal days when it isn’t snowing! I’m handing over the challenge to good mates Casey Glass & Fethi Uluak [...]

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Heineken: Beer Gloss

11. February 2010

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Heineken Italy launched a very smart campaign called “Ayswu Valentine” for upcoming Valentine’s Day. Following the idea they really produced a beer tasted gloss which could make couples happy either as a gift. If you want to buy this limited editon gloss you can find it at the Heineken Store. In the campaign website you [...]

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Google Buzz: is this the bridge to Wave?

10. February 2010

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Google Wave was a pretty big step up from email – and maybe it was a bit too much of a step leap away from the email messaging we are all used to using for it to gain traction in the marketplace. What could be bridging that gap is Buzz, and it is on its [...]

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Google Street View Snowmobile For Olympics!

10. February 2010

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Just in time for the Vancouver Winter Olympics, Google has let loose their “Street View Snowmobile” for the very first time, allowing the world to experience Whistler Blackcomb like never before! Being a die hard snowboarder, this rates pretty high up on the coolness scale for me and will attract some serious attention over the [...]

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