Archive | February, 2010

NBC: The Olympic Twitter Tracker

28. February 2010

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If you haven’t seen this already, it’s a pretty cool little app that NBC launched as part of their Winter Olympic coverage for the 2010 Vancouver Games. The Tweet Tracker is made up of a picture grid that expands and contracts each sport depending on the current buzz being generated. You’ll also be able to dig in to see [...]

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Adidas Augmented Reality Shoes Go Live!

28. February 2010

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I was hoping to post this before I left for Japan, but just didn’t have enough time! Now that I’m back, I thought it better be the first thing I’d post up. This is the hype video & demo video showing the new Adidas Augmented Reality Shoes in action, they were released earlier in February [...]

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iTunes Store Reaches 10 Billion Downloads

25. February 2010

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Apple’s iTunes Store has reached a huge milestone: 10 billion music downloads since opening on April 28, 2003. Back then there was about 200,000 songs to choose from. Today music isn’t all they sell; with the evolution of the iPod and the creation of new products such as the AppleTV, iPhone, iPod touch and soon [...]

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Nokia: Worlds Biggest Signpost

25. February 2010

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This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also [...]

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Presentation: Protocol Buffers at Twitter

24. February 2010

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Kevin Weil the Analytics Lead at Twitter released a new presentation about how they are store and analyze of it’s 100 Billion tweets. The presentation is generally focused on different technical conditions but there are also some useful business requirements related to analysis and the storage of massive data as well.

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Huggies: 9 Months Live Ultrasound

23. February 2010

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Ogilvy Argentina has recently launched a very cool campaign for Huggies called: “9 Months Live”.  The campaign website allows mums and dads to follow a real-time ultrasound, with daily growth activity of a baby and currently shows the fetus at 3 weeks. The video is a faithful recreation of the evolution of a pregnancy based [...]

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New Balance: 365 Project

23. February 2010

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New Balance has launched a campaign called: “New Balance 365″. The campaign idea based on a collection of 365 cool short films that creatively engages consumers by asking them to “Explore Balance”. The campaign was created by Mother New York in collaboration with Swedish film director Jesper Koothoofd. Except the campaign website, the project also [...]

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Doritos: King of Ads

22. February 2010

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After the success of Doritos Super Bowl contest in the U.S. Doritos UK also decided to launch their own consumer generated commercial contest: “King of Ads”. All British creatives & film makers invited to create and submit their Doritos ads in an online contest in partnership with Channel 4.  The best spot of the campaign [...]

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Toyota: Sponsafy Your Ride

18. February 2010

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Toyota has launched a new campaign called: “Sponsafy Your Ride” for their involvement in NASCAR in 2010. The campaign idea based on a contest, Toyota fans could make their own customized car using the tools on the Sponsafy Your Ride website or vote for the other designs which they like. The winner will have a [...]

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Swedish Armed Forces Online Game

18. February 2010

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In the latest recruitment drive the Swedish Armed Forces enlisted DDB Stockholm to create an engaging online game, placing potential would-be soldiers in a multiplayer team challenge. Once loaded players have the option to create a team or connect to a group of players already online. Teams consist of four players and if you opt [...]

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Microsoft: Augmented-Reality Maps

18. February 2010

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I guess everyone knows TED Conferences, remarkable speakers from around the world talks about new technologies, future of entertainment, design, science and global issues. Two days ago I watched a video from TED 2010, Blaise Aguera y Arcas from Microsoft Live Labs has an impressive talk about their new technology: Augmented-Reality Maps. This technology creates [...]

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The Volkswagen GTI iPhone App Story

17. February 2010

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Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital [...]

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Coca-Cola: ‘Fans First’ Approach in Social Communities

16. February 2010

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Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.

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Samsung: Shakedown

16. February 2010

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Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone [...]

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Burger King: King Tasty

12. February 2010

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Burger King launched a new campaign for its special burger: 3-Cheese Angus. On the tv spot two guys fall into a discussion about the burger, they use “King+….” combination in every sentence and it turns into a quite funny dialog . The campaign also follows, playing with “King+….” combination through the website and Facebook. The [...]

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