Archive | January, 2010

Domino’s: Social Turned Our Pizza Around

12. January 2010

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Domino’s Pizza launched an integrated campaign called: The Pizza Turnaround. The main idea is social: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to this feedback they created new pizza recipes. The campaign has been transformed into an inspiring documentary, filmed with company officials. Creative agency is Crispin Porter [...]

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IKEA Launches Walk-in Fridge

11. January 2010

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This caught my eye over at Blogilvy today and I couldn’t help but laugh my way back to those amazing Heineken Walk In Fridge Virals. But this time it looks like an IKEA bought walk in fridge and the only problem is trying to get it home! Loved the concept of creating an IKEA take home fridge, [...]

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Coca-Cola Launches New Social Media Policy

10. January 2010

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This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best [...]

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Doritos: Crash The Superbowl Social Campaign

10. January 2010

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Doritos have been doing this for a few years now at the Superbowl. It’s their Crash The Superbowl Social Campaign that sees thousands of normal people, along with ad creatives & film makers create and submit their funniest Doritos ads in an online competition in the lead up the to Superbowl, with the winner, to [...]

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Disney: Muppets Page Takeover

8. January 2010

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The Muppets go a little crazy in this page takeover on the Disney: Give A Day, Get A Day website where people can register to volunteer to help out a host of good causes in return for a free day at any Disney theme park. A Dummy page loads and full video flash seamlessly plays [...]

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North Kingdom’s Digital Showreel

5. January 2010

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North Kingdom have released their 2009 showreel and it’s enough to make any digital agency weep. It features some of the most amazing digital projects that have won the biggest awards over the last few years with campaigns like the Coke Zero Game, Adidas Teamgiest, GE Smart Grid / Augmented Reality, Mentos Kiss Fight, Get [...]

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Social: The Pepsi Refresh Project

4. January 2010

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Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn’t seem like a massive risk with the way social campaigns have played out in the [...]

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Adidas Augmented Reality Shoes Campaign

4. January 2010

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The social sphere is alive with chatter on the new Adidas Augmented Reality Shoes campaign that is to launch in Feb. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands. Where this is different to [...]

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Google Real Time Twitter Search Results

3. January 2010

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I’ve been enjoying how Google’s deal with Twitter has been integrated into the results over the last few months, if you’ve noticed, at the bottom of a search results page, you’ll get what’s know as the “latest results” for that keyword. Now, it’s not actually exclusively twitter (which I also like) as it pulls in blog [...]

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Mattel: Avatar Augmented Reality Toys

3. January 2010

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How good was Avatar? Every company known to man ran some sort of promotion to jump on the bandwagon, but this is just a little different. Mattel released an Augmented Reality Card with every single Avatar toy produced, all the characters, vehicles and creatures. The iTags as they have been named, come with different levels [...]

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Google’s Happy New Year Easter Egg!

2. January 2010

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If you’d like to experience a little new year treat from Google, just keep the search box blank and hit the “I’m feeling lucky” button to get a personal fireworks display from Google! So it again gives me the chance to wish everyone a Happy New Year, see you Monday with 2010 digital buzz posts!

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