Archive | January, 2010

Adidas Originals: Augmented Reality Teaser

28. January 2010

1 Comment

The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn’t demo the AR functionality, but is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m [...]

Continue reading...

Vodafone: Cep Özgür

27. January 2010

0 Comments

Vodafone Turkey launched an integrated campaign promoting its brand new youth tariff “Cep Özgür”. The tariff, allowing young people to talk as long as they want for just 2 credits uses the visual language of grafitti. For outdoor and print, ads vandalized by graffiti have been used. The new offer appears all over as though [...]

Continue reading...

PwC: 13th Annual Global CEO Survey

27. January 2010

0 Comments

PwC released their inspirational 13th Annual Global CEO Survey. Its a great source for advertisers, marketers, managers and much more. You can find a lot of valuable content such as industries insights, CEO interviews, short-long term strategies… You can check out or download the survey here.

Continue reading...

Razorfish: Social Influence Marketing Trends

26. January 2010

3 Comments

Shiv Singh from Razorfish has created (and shared!) a great presentation on the value of social media as part of a combined marketing approach. Shiv calls it Social Influence Marketing, which when you get right down to it, is an approaching to marketing by including customers in the processes. Check it out on SlideShare!

Continue reading...

First Digital Buzz Survey – QR Codes

25. January 2010

0 Comments

If you haven’t noticed, last week I setup a survey feature on Digital Buzz. What I’ll be doing is running a new survey every week and compiling a report at the end of the year! Please feel free to email me any questions you’d like our readers opinions on! So I thought we’d kick-off with [...]

Continue reading...

Become A Fan Of Digital Buzz On Facebook!

25. January 2010

0 Comments

Over the Christmas break I finally found the time to setup a fan page on Facebook, complete with cannibalising the logo to fit the skyscraper style space (sorry Deano!) . We’ve got almost 500 fans organically so far, and I also did a test run on facebook ads to generate a few fans, it worked [...]

Continue reading...

The White House iPhone App

25. January 2010

0 Comments

The White House has released an official iPhone app in Obama’s ever present push into digital connection with the American public. The video above shows a real demo, but with a humorous take on the content within The White House iPhone App! Features include things like; live streaming of White House events, press conferences, and a host [...]

Continue reading...

Coca-Cola “Happiness Machine”

22. January 2010

6 Comments

People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and [...]

Continue reading...

iPhone Controlled AR Quadricopter!

21. January 2010

0 Comments

Right, I’m a sucker for gadgets and this might be one of the coolest I’ve ever seen. Not only is it controlled by your iPhone’s Wi-Fi, it’s got a camera that transmits live video from the quadricopter straight onto your screen so you can fly blind, but that’s just where this thing gets started! It’s [...]

Continue reading...

Lego Click Short Film: A Lego Community

20. January 2010

1 Comment

Lego have been doing some pretty cool things over the last year and to kick off 2010 they’ve launched a new online community called Lego Click, along with an iPhone app. This is the short film promoting the new online community built specifically for Lego enthusiasts, there they’ll get tips, inspiration and be able to tell their stories to [...]

Continue reading...

Ninja’s Unboxing the Google Nexus One

19. January 2010

3 Comments

Google has taken unboxing (the process of documenting a products removal from its packaging) to the next level with the latest promotion for its “superphone” the Nexus One: “NINJA’S UNBOXING”. It’s pretty self explanatory/awesome. Check it out!

Continue reading...

The Digital Buzz Jingle – Out Now!

18. January 2010

3 Comments

So here it is, hot off the press from LoveJingles. I purchased January 18th for a special Digital Buzz Jingle to be created as part of Love’s quest for riches through selling a jingle a day in similar fashion to the I wear your T-Shirt model that became hugely popular last year. All you do [...]

Continue reading...

Nike True City iPhone App

18. January 2010

0 Comments

The web is buzzing with the release of the new Nike True City iPhone App, just as you’d expect with anything new from Nike and it’s certainly justified from this hype video. The Nike True City iPhone App looks seriously amazing, it gives you a unique insight into six European cities from hand picked local “Nike Insiders” [...]

Continue reading...

Tnuva’s Chocolate Dessert Digital Campaign

17. January 2010

0 Comments

If you’ve ever had a small media budget for a digital product launch, you’ll know that it just won’t go far enough to make an impact across the various sites you really need to hit. So you need to choose that media placement like you are spending your last dollar and customise the creative to [...]

Continue reading...

Your Sad Friend: Facebook Case Study Video

14. January 2010

2 Comments

A little while ago I posted the latest campaign from Mccann Erickson Israel for Yellow Retail – who provide online games and all sorts of interesting things. Now, this is the “Your Sad Friend” Facebook Campaign Case Study Video and details out some fantastic results while showcasing the campaign elements and strategy. (thanks for sending [...]

Continue reading...

Domino’s: Social Turned Our Pizza Around

12. January 2010

1 Comment

Domino’s Pizza launched an integrated campaign called: The Pizza Turnaround. The main idea is social: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to this feedback they created new pizza recipes. The campaign has been transformed into an inspiring documentary, filmed with company officials. Creative agency is Crispin Porter [...]

Continue reading...

IKEA Launches Walk-in Fridge

11. January 2010

7 Comments

This caught my eye over at Blogilvy today and I couldn’t help but laugh my way back to those amazing Heineken Walk In Fridge Virals. But this time it looks like an IKEA bought walk in fridge and the only problem is trying to get it home! Loved the concept of creating an IKEA take home fridge, [...]

Continue reading...

Coca-Cola Launches New Social Media Policy

10. January 2010

34 Comments

This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best [...]

Continue reading...

Doritos: Crash The Superbowl Social Campaign

10. January 2010

3 Comments

Doritos have been doing this for a few years now at the Superbowl. It’s their Crash The Superbowl Social Campaign that sees thousands of normal people, along with ad creatives & film makers create and submit their funniest Doritos ads in an online competition in the lead up the to Superbowl, with the winner, to [...]

Continue reading...

Disney: Muppets Page Takeover

8. January 2010

0 Comments

The Muppets go a little crazy in this page takeover on the Disney: Give A Day, Get A Day website where people can register to volunteer to help out a host of good causes in return for a free day at any Disney theme park. A Dummy page loads and full video flash seamlessly plays [...]

Continue reading...