Archive | December, 2009

Skype: Live Phone Box Experiment

7. December 2009

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Skype and The Viral Factory recently launched a live campaign called the Phone Box Experiment, a new awareness campaign promoting Skype’s cheap international calls to mobile phones and landlines. So they’ve taken one guy, flown him to the most remote pay phone on the planet where he has setup camp for the next 10 days taking as many calls [...]

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Halo 3 ODST: Toronto Launch ARG Experience

6. December 2009

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MacLaren McCann (Canada) recently created a pretty cool ARG campaign for the launch of Halo 3 ODST by developing a seamless online / offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions and sms communication. If you could crack the clues, [...]

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Coke Zero: Social Facial Profiler

6. December 2009

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Crispin Porter + Bogusky have just launched the new Coke Zero Social Facial Profiler in an engaging campaign to promote Coke Zero’s likeness to the classic version’s taste! It’s a pretty ingenious app and allows you to sync with Facebook Connect to trawl facebook for similar faces to you using a version of a law enforcement type [...]

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Is This The Future of Magazine Publishing?

3. December 2009

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If Amazon’s Kindle, Barnes & Noble’s nook and the decade long rumours about Apple releasing a tablet product haven’t whet your appetite for the promised new digital age of magazine and newspaper publishing then this demonstration video of a digital Sports Illustrated magazine from Time Inc and The Wonderfactory just might do the trick. The demonstration [...]

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The Top 50 Facebook Brand Pages In 2009

2. December 2009

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Aggregated content. It’s been getting big in 2009, but I’m pretty sure that in 2010 aggregated content, you know… The top 10′s, 50′s, 100′s, ranking systems, rating systems and the like will become a dominating part of the social sphere’s daily intake of content. So, if there was even an aggregated “top” list to be [...]

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Augmented Reality: Stella Artois Le Bar Guide

2. December 2009

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Stella Artois has created Le Bar Guide, an iPhone app for beer lovers and those just looking for a great place to have a drink. The new app enables users to search for the nearest bars serving Stella Artois via location, rating or by using the iPhone’s built-in GPS. It even has functionality to help you [...]

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eBay: Black Friday Heatmap Visualisation

1. December 2009

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I love data visualisations, and this is a pretty cool heatmap animation from eBay based on all the US shopping transactions on eBay for the Black Friday shopping rush! They mapped every one of the 1.027 million transactions in 33,000 postcodes across a 24 hour period. Very cool!

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