Archive | December, 2009

Love Jingles: Get Your Own From $1

10. December 2009

4 Comments

Meet Love. He writes Jingles. It’s been a tough year, so for 2010 he is replicating the IWearYourShirt model by offering a custom jingle to be written, recorded, edited and posted every day of the year, starting from $1 on January 1st 2010. The video above is a demo to see the kind of thing [...]

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BBDO Argentina Changes Pepsi to Pecsi

9. December 2009

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This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]

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Google Goggles: Search The World You See

8. December 2009

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Just over a year ago Google released an app for iPhone that did away with needing a keyboard for searching by using speech recognition. Now Google has come out with an amazing implementation of image recognition and augmented reality technology for their own Android platform that uses the camera, compass and GPS on compatible smartphones [...]

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iPhone App: Knocking Live Video Sharing

7. December 2009

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I love iPhone app promo videos, I get sent a bunch of them every week (not all good) but this one actually got me to head straight to the app store to download it. It’s called Knocking, a new app that lets you instantly share live video from iPhone to iPhone no matter where you [...]

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The $500 Digital Campaign

7. December 2009

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I love the thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist), they’ve been doing some amazing work lately. Now I’m sure almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better [...]

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Skype: Live Phone Box Experiment

7. December 2009

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Skype and The Viral Factory recently launched a live campaign called the Phone Box Experiment, a new awareness campaign promoting Skype’s cheap international calls to mobile phones and landlines. So they’ve taken one guy, flown him to the most remote pay phone on the planet where he has setup camp for the next 10 days taking as many calls [...]

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Halo 3 ODST: Toronto Launch ARG Experience

6. December 2009

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MacLaren McCann (Canada) recently created a pretty cool ARG campaign for the launch of Halo 3 ODST by developing a seamless online / offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions and sms communication. If you could crack the clues, [...]

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Coke Zero: Social Facial Profiler

6. December 2009

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Crispin Porter + Bogusky have just launched the new Coke Zero Social Facial Profiler in an engaging campaign to promote Coke Zero’s likeness to the classic version’s taste! It’s a pretty ingenious app and allows you to sync with Facebook Connect to trawl facebook for similar faces to you using a version of a law enforcement type [...]

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Is This The Future of Magazine Publishing?

3. December 2009

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If Amazon’s Kindle, Barnes & Noble’s nook and the decade long rumours about Apple releasing a tablet product haven’t whet your appetite for the promised new digital age of magazine and newspaper publishing then this demonstration video of a digital Sports Illustrated magazine from Time Inc and The Wonderfactory just might do the trick. The demonstration [...]

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The Top 50 Facebook Brand Pages In 2009

2. December 2009

7 Comments

Aggregated content. It’s been getting big in 2009, but I’m pretty sure that in 2010 aggregated content, you know… The top 10′s, 50′s, 100′s, ranking systems, rating systems and the like will become a dominating part of the social sphere’s daily intake of content. So, if there was even an aggregated “top” list to be [...]

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Augmented Reality: Stella Artois Le Bar Guide

2. December 2009

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Stella Artois has created Le Bar Guide, an iPhone app for beer lovers and those just looking for a great place to have a drink. The new app enables users to search for the nearest bars serving Stella Artois via location, rating or by using the iPhone’s built-in GPS. It even has functionality to help you [...]

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eBay: Black Friday Heatmap Visualisation

1. December 2009

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I love data visualisations, and this is a pretty cool heatmap animation from eBay based on all the US shopping transactions on eBay for the Black Friday shopping rush! They mapped every one of the 1.027 million transactions in 33,000 postcodes across a 24 hour period. Very cool!

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