Archive | November, 2009

Social Media ROI Video: By Socialnomics

16. November 2009

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This is the latest video by Socialnomics (the guys who created the Social Media Revolution Video that got over 1.2 million views on YouTube) and it showcases examples of Social Media ROI on campaigns and companies that have thrown themselves into the Social Sphere. Everyone knows that trying to measure Social Media ROI is the [...]

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WPP Releases 2009 TGI Product Book Report

15. November 2009

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TGI is one of the worlds leading market research companies and every year they release the TGI Product Book Report as it’s known. This report is a high level look at 52 major product categories from 63 countries with data compiled from over 700,000 survey respondents. The report is about 60 pages long and looks at [...]

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Elf Yourself Flash Mob In New York

15. November 2009

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Last week I posted about Elf Yourself Returning In 2009 and gave it a quick review before it officially went live. After that post, to hype the launch, Office Max and Elf Yourself used the viral flavour of the year by creating an official Elf Yourself Flash Mob in New York! Enjoy the video! Elf [...]

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GazoPa: Similar Image Search Engine

15. November 2009

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GazoPa (the similar image search engine) has just hit beta, and If you’ve ever used Google’s Similar Image Search, you’ll notice that GazoPa goes a few steps further by offering some great tools like direct image upload, url link, flickr search and even the option to draw your own shape/image to find similar images. I’m [...]

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Sony Bravia VS PS3 Viral Video

13. November 2009

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I’ve been meaning to post this one for a while, but I’ve been so smashed producing the website supporting this latest Bravia promotion from Sony that I haven’t had the chance until now. Shot at an automotive crash testing facility in Melbourne, The Conscience Organisation has shown how to make a great viral promotion that not [...]

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Orange’s New Social App: Friend-o-Meter

12. November 2009

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Orange is releasing the new Motorola DEXT – a smart social phone – so what better way to hype the launch than a socially integrated campaign in the form of the “Friend-o-Meter” app (created by Fallon and Unit9). The market for this phone is social freaks, and this app puts their cred to the test, publishing results [...]

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Adidas Advergame: Teamgeist

12. November 2009

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North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based [...]

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Vodafone: BlackBerry Hideout

11. November 2009

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Hi everyone, my new colleagues launched a great new campaign for Vodafone in Netherlands, called: BlackBerry Hideout. The Dutch divisions of Vodafone and BlackBerry wanted to target the new BlackBerry Curve 8520 to Dutch students. So, Achtung! developed a campaign in which two young guys (Benoit and David) hide BlackBerry Curve 8520-smartphones at 10 Dutch [...]

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OfficeMax: Elf Yourself 2009 Goes Live!

10. November 2009

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It’s live! Some doubted it would return, but Elf Yourself from OfficeMax is back and has just gone live today for it’s 4th year of elfing action! This year you can create up to 5 elves and select from various dancing styles like hip-hop, dance, country and more… It looks and feels about 99% the [...]

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NY Times Takeover: Apple Switcher Cams

9. November 2009

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Apple’s Mac vs Pc campaign is getting a free re-invented with the release of windows 7 providing the creative teams a mass of new ammunition to play off. This is the latest in a string of rich media takeovers by Apple on the NY Times website, they are always full video and perfectly executed for the space [...]

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XBOX: Lips Jukebox Social App

9. November 2009

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AKQA and XBOX have teamed up to launch a new game called Lips – Number One Hits. So to help generate buzz they created a social app using Facebook Connect to import photos from your profile and then overlay a range of lip-syncing videos to create animations of you and your friends singing some of [...]

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Google Maps Streetview GPS Navigation Demo

8. November 2009

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If you’ve been considering the new Droid phone, then this is going to be your new inbuilt GPS app! Google Maps streetview GPS is in beta and should ship with the new Droid phone on the opensource Android 2.0 platform. The video above is a demonstration from the Google product team running the navigation project [...]

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Live YouTube Petition: Raise Your Voice

8. November 2009

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In December world leaders will attend the COP15 Summit which is being billed as the most important climate meeting in a decade, if you listen to the media! To help raise climate awareness in the lead-up, Israeli agency Mizbala & Tv station Tel Aviv have created a very cool video, so cool infact it’s actually an interactive petition [...]

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Live From Inside The Nike Human Race 10k!

7. November 2009

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The Nike Human Race is a massive event and it’s covered by all sorts of media across the world. But this year, BBDO Argentina decided to do something a little different, they’ve covered it live from inside the actual race with a mashup of voice + twitter and google maps combined with real time broadcasting of

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PANTURAL: Mind Blowing Interactive 3D Short

7. November 2009

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Here is some eye candy for everyone. This mind-blowing interactive short was created by Pantural, he is a cult figure on the 3D VFX scene and occasionally gets time to create his own work. The interactive design+ development mediums utilized for the production were modeling, animation and rendering. The products utilized were 3DS Max 2008, Mudbox, After Effects, [...]

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