Archive | November, 2009

Esquire Magazine: Augmented Reality Issue

23. November 2009

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There has been a bit of hype around Esquire Magazine launching an Augmented Reality issue over the last few weeks. But dig through the lovers, haters, groupies, anti technologists and you’ll probably find a magazine creating a little bit of innovation in a dying industry. (did I just say that?!) Esquire have done a great [...]

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IKEA: Facebook Showroom Campaign Strategy

22. November 2009

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Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days…  to Facebook! Some of the best campaign strategies are simple, and none simpler [...]

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Domestic Abuse Education or Hit The Bitch?

21. November 2009

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This interactive website for Denmark’s anti-domestic abuse education program asks visitors to participate in a game called “Hit The Bitch” using their webcam. Although seemingly harmless on the surface, this site serves a very deep and important purpose of helping educate people about the negative effects of spousal and domestic abuse. Although difficult to understand [...]

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Slideshare: The Basics Of Social Media ROI

18. November 2009

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While I’m posting about Social Media ROI, I thought it would be pretty relevant to show this great slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. Put simply, trying to measure a direct ROI on your Social Media spend is very hard and almost nobody can put their hand up to [...]

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iPhone App & Viral For Insurance Campaign

17. November 2009

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Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident. The app lets you build an endless race track with multiple iPhones, [...]

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Social Media ROI Video: By Socialnomics

16. November 2009

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This is the latest video by Socialnomics (the guys who created the Social Media Revolution Video that got over 1.2 million views on YouTube) and it showcases examples of Social Media ROI on campaigns and companies that have thrown themselves into the Social Sphere. Everyone knows that trying to measure Social Media ROI is the [...]

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WPP Releases 2009 TGI Product Book Report

15. November 2009

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TGI is one of the worlds leading market research companies and every year they release the TGI Product Book Report as it’s known. This report is a high level look at 52 major product categories from 63 countries with data compiled from over 700,000 survey respondents. The report is about 60 pages long and looks at [...]

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Elf Yourself Flash Mob In New York

15. November 2009

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Last week I posted about Elf Yourself Returning In 2009 and gave it a quick review before it officially went live. After that post, to hype the launch, Office Max and Elf Yourself used the viral flavour of the year by creating an official Elf Yourself Flash Mob in New York! Enjoy the video! Elf [...]

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GazoPa: Similar Image Search Engine

15. November 2009

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GazoPa (the similar image search engine) has just hit beta, and If you’ve ever used Google’s Similar Image Search, you’ll notice that GazoPa goes a few steps further by offering some great tools like direct image upload, url link, flickr search and even the option to draw your own shape/image to find similar images. I’m [...]

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Sony Bravia VS PS3 Viral Video

13. November 2009

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I’ve been meaning to post this one for a while, but I’ve been so smashed producing the website supporting this latest Bravia promotion from Sony that I haven’t had the chance until now. Shot at an automotive crash testing facility in Melbourne, The Conscience Organisation has shown how to make a great viral promotion that not [...]

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