Archive | November, 2009

Razorfish Digital Brand Experience Report 2009

30. November 2009

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This presentation contains the FEED highlights from the Razorfish Digital Brand Experience Report 2009 edition, it’s also the presentation Garrick Schmitt is giving in his Webinars. FEED is Razorfish?s annual study charting how technology is changing the way consumers engage with brands and is a MUST read for every single marketer! So what did they find [...]

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SlideShare: McDonald?s Social Media Strategy

29. November 2009

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McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]

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Sony: Fantasy Festival Competition

29. November 2009

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Last week Sony released their own version of cult online competition “Fantasy Football” so if you can’t pick football players but love music, then you will love Sony’s Fantasy Festival Competition! It’s is a free, points based league game with an the aim being to assemble the ultimate, imaginary music festival line-up to gain as [...]

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The Muppets: Bohemian Rhapsody Goes Viral

29. November 2009

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I thought I’d wrap up the week with a viral that’s out of control, in terms of views that is… The Muppets have released a Bohemian Rhapsody video that has taken off with almost 6 Million views in the first week and it’s easy to see why when you watch the video, it’s pretty good [...]

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GAP: Xmas Cheer Factory Campaign

26. November 2009

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Crispin Porter & Bogusky have just launched GAP‘s Christmas campaign site called The Cheer Factory. It’s a full video site that lets you watch, personalise and send cheers to your friends and family from GAP this Christmas. Produced in your typical cheer leader style of chants and decked out in GAP’s “Classic Cozy Cabin” range [...]

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Tobi.com Launches Augmented Dressing Room

26. November 2009

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I posted the demo of the Zugara Social Shopping App a few months ago, and now Tobi.com has launched the first real world version of the Augmented Reality Dressing Room and it’s been completely integrated with their online store, so you can now try on virtual clothes and if it fits, buy them instantly through [...]

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YouTube Instrument Annotations Experiment

26. November 2009

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This is a pretty interesting experiment with the new annotations feature on YouTube using a Piano that you can actually play. It’s a little slow, but, it helps explore the possibilities of what can be done with the new YouTube feature. I’m looking forward to seeing some campaigns using this!

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Google Chrome OS: What is all the hype?

24. November 2009

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So there is a tonne of hype around Google’s new Chrome Operating System. If you’ve been reading any of the tech blogs you’ll notice there are lots of lovers but just as many haters, which is a little different to the usual response to Google products! In the mix of all this, Google released this [...]

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Junior Creative Event: 31 Things

24. November 2009

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If your a junior creative, creative wanna be, or just wish you could be creative full stop, then you better check out this great event in Sydney tonight for the aspiring creative mind! Put on by creative organisations Junior & Find Your Yang you’ll get to hear from 3 industry heavy weights in Cameron Hoelter [...]

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Survey: Digital Marketing Outlook 2010

23. November 2009

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If you’ve got 5 minutes to spare this week, I thought you might be interested in helping out the Society Of Digital Agencies with their 2010 digital marketing outlook report. They’ve got about 20 questions that are quick and easy to fill out, it’s all confidential and best of all you’ll get a free copy [...]

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Esquire Magazine: Augmented Reality Issue

23. November 2009

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There has been a bit of hype around Esquire Magazine launching an Augmented Reality issue over the last few weeks. But dig through the lovers, haters, groupies, anti technologists and you’ll probably find a magazine creating a little bit of innovation in a dying industry. (did I just say that?!) Esquire have done a great [...]

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IKEA: Facebook Showroom Campaign Strategy

22. November 2009

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Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days…  to Facebook! Some of the best campaign strategies are simple, and none simpler [...]

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Domestic Abuse Education or Hit The Bitch?

21. November 2009

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This interactive website for Denmark’s anti-domestic abuse education program asks visitors to participate in a game called “Hit The Bitch” using their webcam. Although seemingly harmless on the surface, this site serves a very deep and important purpose of helping educate people about the negative effects of spousal and domestic abuse. Although difficult to understand [...]

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Slideshare: The Basics Of Social Media ROI

18. November 2009

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While I’m posting about Social Media ROI, I thought it would be pretty relevant to show this great slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. Put simply, trying to measure a direct ROI on your Social Media spend is very hard and almost nobody can put their hand up to [...]

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iPhone App & Viral For Insurance Campaign

17. November 2009

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Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident. The app lets you build an endless race track with multiple iPhones, [...]

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