Archive | October, 2009

X3 Studios: Flash Based Wallpapers

25. October 2009

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This is something a little different for a Monday morning! X3 Studios (a Romanian agency) recently won an FWA for their self made “wallpaper” app. It’s an online flash based app that allows you to create some amazing wallpapers in real time as if you were in photoshop. Complete with hundreds of textures, graphics and some great blending/editing functionality, [...]

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New Mac Ad: Windows 7 Broken Promises

25. October 2009

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Ahhh, I was wondering how long it would take for Mac to launch a windows 7 ad, 0 days ofcourse! It’s another in their series of Mac vs PC ads which no matter how many I see, ever fail to feel like the campaign should take a new direction. However, I’m sure Mac have bigger [...]

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Volkswagen Launch New GTI With iPhone App

23. October 2009

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Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So [...]

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Malibu Drink Mixer – Hear Your Drink

23. October 2009

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Malibu & Great Works have come up with a way for you to hear what your favorite cocktail sounds like. They grabbed a team of DJ’s and mixed up over 600 beats for 81 drink recipes. So you can either find the best tune and start drinking the corresponding drink or get your favourite drink and enjoy [...]

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NikeID iPhone App – Customise On The Fly

22. October 2009

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Nike have just released an iPhone App for the NikeID Store. It’s slick, a great interface and has a whole bunch of cool features like point-n-shoot, so when you take a photo, the app will transfer the key colour palate from that image straight onto sets of shoes for you to start customising. You’ll also be able [...]

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Droid Does: iPhone Killer Pre-Launch Viral

20. October 2009

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This is an interesting way to launch what Google, Motorola & Verizon are hoping to be the iPhone Killer. A home made animation (with an ‘ok’ sound track) that clearly ticks off all the things that an iPhone Doesn’t do, before ending with a weird digital static transition & web address. It’s a massive stab [...]

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Who’s Your Sad Friend: Facebook App

20. October 2009

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Mccann Erickson Israel have just created a pretty cool Facebook App for Yellow Retail, who provide all sorts of fun games and the like. The Facebook App is great, it searches your friends to find your “Sad Friends” by finding status updates like “I’m depressed”, “I’m bored” etc. Then the app shows you which friends are [...]

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Editors PR Hack: Google Street View Mashup

18. October 2009

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There is an easy way to get great PR. Do something different, but these days in the digital world it’s pretty hard, a lot of what is currently “possible today” has already been done, and the good ideas, done to death. But this interesting Google Maps mashup (launched as a supposed ”hack in google maps”) got some [...]

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Google Wave: A Cinema Experience

18. October 2009

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Joe Sabia from Whirled Interactive and good mate Scott Chan got their Google Wave invites (just like me now! Thanks Craig!) and from the first moment, thought they could create a better video than all the other virals out there trying to showcase how Google Wave works. They came up with this, the Google Wave Cinema: Pulp [...]

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Live Art Interaction Via Twitter!

15. October 2009

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What’s twitter good for? Ok, thousands of things, but at a top level, strip out the spam and you’re left with a whole lot of live action. So how do you capitalize on live action? Engage followers and collaborate to offer them something they can be apart of. That’s exactly what Johanna Basford is currently doing live on twitter. A [...]

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