Archive | October, 2009

Droid Does: iPhone Killer Pre-Launch Viral

20. October 2009

12 Comments

This is an interesting way to launch what Google, Motorola & Verizon are hoping to be the iPhone Killer. A home made animation (with an ‘ok’ sound track) that clearly ticks off all the things that an iPhone Doesn’t do, before ending with a weird digital static transition & web address. It’s a massive stab [...]

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Who’s Your Sad Friend: Facebook App

20. October 2009

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Mccann Erickson Israel have just created a pretty cool Facebook App for Yellow Retail, who provide all sorts of fun games and the like. The Facebook App is great, it searches your friends to find your “Sad Friends” by finding status updates like “I’m depressed”, “I’m bored” etc. Then the app shows you which friends are [...]

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Editors PR Hack: Google Street View Mashup

18. October 2009

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There is an easy way to get great PR. Do something different, but these days in the digital world it’s pretty hard, a lot of what is currently “possible today” has already been done, and the good ideas, done to death. But this interesting Google Maps mashup (launched as a supposed ”hack in google maps”) got some [...]

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Google Wave: A Cinema Experience

18. October 2009

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Joe Sabia from Whirled Interactive and good mate Scott Chan got their Google Wave invites (just like me now! Thanks Craig!) and from the first moment, thought they could create a better video than all the other virals out there trying to showcase how Google Wave works. They came up with this, the Google Wave Cinema: Pulp [...]

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Live Art Interaction Via Twitter!

15. October 2009

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What’s twitter good for? Ok, thousands of things, but at a top level, strip out the spam and you’re left with a whole lot of live action. So how do you capitalize on live action? Engage followers and collaborate to offer them something they can be apart of. That’s exactly what Johanna Basford is currently doing live on twitter. A [...]

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Braquo: The YouTube Takeover Experience

15. October 2009

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(#update – the vimeo video is not working, so I’ve switched to the MSN video) We’ve been seeing some innovative rich media campaigns on YouTube over the last 12 months, including this new one for Braquo, a new crime TV series in France where they take over the entire page, bringing as many elements as possible [...]

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Video: The Social Media Guru

14. October 2009

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There isn’t a lot to say about this video, but it made me laugh out loud more than once. Not sure if that was because I’d had a glass of red or because it is very very true! In finding this video, I’ve also found a dam good tool in XtraNormal, an online tool that [...]

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Levi’s: Go Forth Experience

13. October 2009

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Wieden Kennedy & Levi’s have launched a serious brand experience campaign that mixes online and offline with treasure hunts and problem solving challenges in this hugely detailed online competition based on the legendary Grayson Ozias IV, an American explorer from the 1890s and friend of Levi Strauss’ nephew Nathan. It’s essentially a massive treasure hunt [...]

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Adobe Launches Photoshop iPhone App!

11. October 2009

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Finally! Adobe has launched a Photoshop iPhone App that gives you some of the simplest and also most powerful tools that people love about Photoshop… and best of all, it’s FREE. It works almost entirely off touch-gestures instead of using dials and sliders .etc like most other apps or indeed the desktop versions of Photoshop. [...]

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Plugin: Live Twitter Feeds Into Powerpoint!

11. October 2009

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There isn’t a conference or professional gathering lately that doesn’t give a special #hashtag to the event so it can be tracked and trended on Twitter as the audience tweets about how good, bad or ugly the presentation is. I stumbled across this cool looking twitter plugin for Microsoft Powerpoint that basically lets you insert one of 4 [...]

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Mum 2.0 – Social Network Etiquette Videos

11. October 2009

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Telstra in Australia has launched a brave new campaign called Mum 2.0 – the digital makeover. It comes on the back of research where it found over 70% of Aussie mums use social networking platforms and tools to keep in touch with family. So DDB Sydney came up with a campaign that aims to give [...]

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MySkyStatus: Social Updates In The Air

10. October 2009

9 Comments

Profero NYC has just launched a cool branded social app for Lufthansa Airlines that allows anyone, flying any airline, on any flight around the world to automatically post precise updates to their Facebook & Twitter followers about their departure, in flight locations, altitudes, arrival details and more while they are still in the air. Sure [...]

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Chicks Rule The Social Web

7. October 2009

6 Comments

David McCandless over at Information is Beautiful brings the awesome yet again with this great infographic on the gender balances in social networks, and its quite clear from the data that the fairer sex is the most dominant one.

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Losing To The Social Web: Visualized

6. October 2009

66 Comments

A brands website has been the single biggest ”online” focus for 99% of businesses over the last 10 years apart from banner campaigns and microsites here and there, but with the evolution of social media growing at unheard of rates (Twitter is up over 3500% alone this year, while Facebook increased over 700% to finally overtake MySpace [...]

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Will Social Product Development Work?

6. October 2009

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Everything seems to be going social these days. Every business wants a part of it and everyone is already doing it. So how about if you took the “group” product development strategies from some of the biggest companies in the world and threw them out there so people can to collaborate in creating new products [...]

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