Archive | October, 2009

V Australia: One Way Ticket Facebook App

30. October 2009

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V Australia launched their first Facebook app last week, a clever campaign based around a new term called “Frienemy [Frie?ne?my]“, you know the mates you have that just get on your nerves? Well V Australia’s Facebook App called One Way Ticket lets you nominate a “Frienemy”, who can be sent to the destination of their choice anywhere [...]

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Bayer?s HQ Turns Into LED Billboard

29. October 2009

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In January I posted about one of the first buildings to use individual LED’s to create a digital billboard, it was called the Rundle Lantern in Adelaide, Australia. It used about 1,000 big LED’s to great effect. But this takes the cake, it’s the Bayer Headquarters in Germany, wrapped in 5.6 million LED’s covering the entire 17,500 [...]

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Prius iPhone App Controls Times Square!

29. October 2009

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This video shows off the new Prius iPhone Campaign where users can download an app, create drawings on the fly and add content live to the massive screens in Times Square. There have been similar campaigns created with bluetooth, but nothing of this scale, location or prominence. The iPhone App has 4 different modes, with the [...]

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Google: The Web In 5 Years From Now

29. October 2009

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Following on from the post below, I thought this is a little more palatable… It’s a 6 minute TubeChop of the interview where Gartner ask Eric Schmidt, the CEO of Google, what he thinks the web will be like in 5 years time! It’s not a super techy interview, so everyone should be get a little [...]

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Gartner Analysts Interview Google CEO (45mins)

29. October 2009

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Every year there is a massive IT Conference / Expo called Symposium that is for the top end of the tech town, your CIO’s and Tech directors .etc and the biggest feature this year was a 45 minute interview of Eric Schmidt, CEO of Google on all sorts of interesting things… If you’ve got the [...]

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Google Social Search Demonstration Video

27. October 2009

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So you’ve probably heard a fair bit of the hype around Google Social Search being launched this week, but are thinking what the hell is that, or better yet, how does it work for me? The video above on Google Social Search gives you a pretty quick demo from Maureen Heymans, tech lead on the [...]

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Google Chrome Launches YouTube Takeover

27. October 2009

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Google Chrome has launched a profile on YouTube dedicated to its “themes” and along with it, a very nice takeover ad with some great music. It highlights the artists and themes that Google Chrome are pushing to make the web a little less grey! It takes you on a journey from a standard grey browser [...]

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CNN.com Launches New Re-Design

27. October 2009

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CNN have just launched their long awaited re-design to mixed reviews. And I must say it’s kind of not what I expected. There seems to have been a big focus on making everything smaller, contrary to current design trends, and with news sites, people tend to scan headlines and that will be a whole lot [...]

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SlideShare: Social Business By Design 2.0

26. October 2009

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This is a neat presentation by David Armano. It’s about the benefits of social business, the power of collaboration and how important it is for all brands to start making moves in a social direction. Filled with some great slides and even better visuals, it’s well worth flicking through the 90 odd slides. Some of [...]

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BFA: Like Twitter For Good Deeds!

26. October 2009

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What’s the most awesome thing you’ve done recently? So it’s something good right, but did you get any recognition for it?! Well a new social startup is riding on the fact that people want to brag about how good they’ve been, or at least tell the world! Instead of reading tweets about “boring” things like “leaving for [...]

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X3 Studios: Flash Based Wallpapers

25. October 2009

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This is something a little different for a Monday morning! X3 Studios (a Romanian agency) recently won an FWA for their self made “wallpaper” app. It’s an online flash based app that allows you to create some amazing wallpapers in real time as if you were in photoshop. Complete with hundreds of textures, graphics and some great blending/editing functionality, [...]

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New Mac Ad: Windows 7 Broken Promises

25. October 2009

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Ahhh, I was wondering how long it would take for Mac to launch a windows 7 ad, 0 days ofcourse! It’s another in their series of Mac vs PC ads which no matter how many I see, ever fail to feel like the campaign should take a new direction. However, I’m sure Mac have bigger [...]

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Volkswagen Launch New GTI With iPhone App

23. October 2009

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Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So [...]

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Malibu Drink Mixer – Hear Your Drink

23. October 2009

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Malibu & Great Works have come up with a way for you to hear what your favorite cocktail sounds like. They grabbed a team of DJ’s and mixed up over 600 beats for 81 drink recipes. So you can either find the best tune and start drinking the corresponding drink or get your favourite drink and enjoy [...]

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NikeID iPhone App – Customise On The Fly

22. October 2009

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Nike have just released an iPhone App for the NikeID Store. It’s slick, a great interface and has a whole bunch of cool features like point-n-shoot, so when you take a photo, the app will transfer the key colour palate from that image straight onto sets of shoes for you to start customising. You’ll also be able [...]

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Droid Does: iPhone Killer Pre-Launch Viral

20. October 2009

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This is an interesting way to launch what Google, Motorola & Verizon are hoping to be the iPhone Killer. A home made animation (with an ‘ok’ sound track) that clearly ticks off all the things that an iPhone Doesn’t do, before ending with a weird digital static transition & web address. It’s a massive stab [...]

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Who’s Your Sad Friend: Facebook App

20. October 2009

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Mccann Erickson Israel have just created a pretty cool Facebook App for Yellow Retail, who provide all sorts of fun games and the like. The Facebook App is great, it searches your friends to find your “Sad Friends” by finding status updates like “I’m depressed”, “I’m bored” etc. Then the app shows you which friends are [...]

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Editors PR Hack: Google Street View Mashup

18. October 2009

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There is an easy way to get great PR. Do something different, but these days in the digital world it’s pretty hard, a lot of what is currently “possible today” has already been done, and the good ideas, done to death. But this interesting Google Maps mashup (launched as a supposed ”hack in google maps”) got some [...]

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Google Wave: A Cinema Experience

18. October 2009

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Joe Sabia from Whirled Interactive and good mate Scott Chan got their Google Wave invites (just like me now! Thanks Craig!) and from the first moment, thought they could create a better video than all the other virals out there trying to showcase how Google Wave works. They came up with this, the Google Wave Cinema: Pulp [...]

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Live Art Interaction Via Twitter!

15. October 2009

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What’s twitter good for? Ok, thousands of things, but at a top level, strip out the spam and you’re left with a whole lot of live action. So how do you capitalize on live action? Engage followers and collaborate to offer them something they can be apart of. That’s exactly what Johanna Basford is currently doing live on twitter. A [...]

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