Archive | September, 2009

Scooby-Doo Yourself: Celebrating 40 Years

10. September 2009

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To celebrate Scooby’s 40th birthday and also promote the upcoming movie, The Cartoon Network & Moxie Interactive have launched a digital campaign called “Scooby-D0o Yourself” to help generate buzz in the lead up to the movie release. Obviously it takes a lot from the Elf Yourself campaign idea but brings it down to a level [...]

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Red Bull Launches New Re-Design

10. September 2009

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Red Bull knows better than anyone the golden rule of Content Is King, and they’ve finally unleashed their brand experience online through a new website. Not stunning design by any means, but this new brand portal has tonnes of content and focuses on delivering rich media of Red Bull sponsored events, athletes and entertainment instead [...]

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Monopoly City Streets: the biggest board ever

9. September 2009

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Hasbro and Google have teamed up to create the biggest game of Monopoly ever, with the board being the entire world in Google Maps. They are calling it “Monopoly City Streets“. The basic premise is that you start out with $US3 million. Then you can roam Google Maps and buy any street in the world [...]

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BooneOakley? Sony Ericsson YouTube Special

8. September 2009

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Remember when I posted up the BooneOakly YouTube Site? It created some amazing buzz within the industry and since then that style has been used in only a few campaign ideas like Choose Your Own Ending – but none have really commercialised it like Sony have just done with their Sony Ericsson W995 YouTube Special [...]

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uQuery: The App Store Search Engine

8. September 2009

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How do you find your iPhone Apps? Until recently I used iTunes like everyone else, but with over 70,000 apps (72,292 at time of posting this!) the ridiculously slow and clumsy iTunes application engine makes finding good apps time consuming to say the least. This week uQuery launched as a new app store search engine [...]

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Sprite Step Off Competition

6. September 2009

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A Step Off Comp? 30 televised events, 20 odd cities, streamed live with 1.5 million dollars in prizes, it’s the Sprite Step Off Competition. I’m not even sure what a step off is, but it will be interesting to see how this plays out, Sprite might have just set the path to engage target audiences [...]

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B-BOT iPhone App: Avatar Maker

3. September 2009

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Avatars are huge at the moment. From twitter to blog comments – you need one – and now there is an app for creating some of the weirdest looking avatars I’ve ever seen! This funky iPhone app allows you to create over 1 Billion combinations of avatars from about 400 unique items. With the success [...]

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Imagining Mozambique Art Exhibition

1. September 2009

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Imagining Mozambique is a traveling art exhibition that sets out to raise money for ASEM, a non-profit organisation that helps the children and orphans of Mozambique. And to go with it, Cartelle have created a great site with some stunning features, including a “make a wish” section that allows you to create a winged creature [...]

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