Archive | September, 2009

Help Bibi: Viral Campaign Israeli Style

19. September 2009

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This is a viral campaign – Israeli Style! TwentyThree in Israel have just launched a the campaign for a bottled water company called “Water&” that create water mixers to help relax, energize and re-charge. So to get some viral traction, they wanted to do something a little different, but I see this as something just a little crazy! It’s [...]

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Google Launches New Display Ad Market Place

18. September 2009

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The “online banner” has been dying for a while, with every research paper showing effectiveness declines no matter what way you looked at it. But we all love digital creative campaigns, so imagine if you could harness the targeting and relevancy power of adsense and adwords combined for your banner campaigns across the worlds largest media networks… [...]

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Slush Puppie: Fuel The Underdog

18. September 2009

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Remember the good old Slush Puppie? They are making a comeback in Australia with a new campaign called “Fuel The Underdog” where Slush Puppie are looking to find and sponsor underdogs (basically opposite to Red Bull) in sports like snowboarding, skateboarding, wakeboarding and other extreme events. They are a small company with a big brand [...]

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DEUS: Digital Campaign Case-Study Israel

17. September 2009

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McCann Erickson Israel created an interesting campaign earlier this year that I’d not heard of to date, but this case-study is pretty neat. To launch a new kids TV show about a super computer that knew all, McCann created a digital campaign that used cookies to generate personalised banners in real time (a real life [...]

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Vodafone: Upgrade a Stranger

16. September 2009

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ACHTUNG! (Best digital agency in Holland) & THEY (International small agency of the year) launched a great campaign called ”Power to you”. In the first three days of the campaign, Vodafone will give away a number of prizes, such as netbooks, phones and USB stick modems. And they have found a unique way to designate [...]

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K-Y: INTENSE Satisfaction Lab Campaign

16. September 2009

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Mother New York & Grow Interactive have launched a new campaign site for K-Y called the Intense Satisfaction Lab. It’s a pretty expansive site with a lot of hidden gems for you to explore. From watching the latest TV ads to entering one of the rooms where you can experienment in the Intenste Lab or [...]

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The PUMA Index: iPhone App

14. September 2009

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Someone had to take advantage of it. Perhaps this was just a little too late to get the biggest buzz? But PUMA have released an iPhone App that adds a little fun to the current economic times. So if things don’t go that great on the markets, this iPhone App will come in handy to [...]

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Level 26: Cross Platform Digital Novel

14. September 2009

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Anthony Zuiker, the creator of CSI is launching an interesting new concept – a digi-novel called Level 26 that could set a trend of cross-platform story telling over the next few years. Level 26 is said to be like “CSI on cocaine” by the man himself, it starts off as a novel, featuring whats called [...]

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Uniqlo: Interactive Runway Tokyo 2009

13. September 2009

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I’ve featured Uniqlo a few times on Digital Buzz and their online campaign work just keeps getting better and better. This time they’ve launched the Tokyo 2009 Collection with an interactive runway to showcase the new range of women’s clothing in style. It’s a full video site that gives you a personal fashion experience with [...]

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LG Reward Yourself Campaign

10. September 2009

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If you live in Australia, then chances are you’ve seen the new LG Reward Yourself Campaign. It’s a brand positioning and sales promotion campaign created by IdeaWorks to help entice customers to buy up into the Premium range of LG products by giving away 36 BMW 3 series cars over 8 weeks. It’s actually the biggest [...]

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Scooby-Doo Yourself: Celebrating 40 Years

10. September 2009

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To celebrate Scooby’s 40th birthday and also promote the upcoming movie, The Cartoon Network & Moxie Interactive have launched a digital campaign called “Scooby-D0o Yourself” to help generate buzz in the lead up to the movie release. Obviously it takes a lot from the Elf Yourself campaign idea but brings it down to a level [...]

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Red Bull Launches New Re-Design

10. September 2009

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Red Bull knows better than anyone the golden rule of Content Is King, and they’ve finally unleashed their brand experience online through a new website. Not stunning design by any means, but this new brand portal has tonnes of content and focuses on delivering rich media of Red Bull sponsored events, athletes and entertainment instead [...]

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Monopoly City Streets: the biggest board ever

9. September 2009

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Hasbro and Google have teamed up to create the biggest game of Monopoly ever, with the board being the entire world in Google Maps. They are calling it “Monopoly City Streets“. The basic premise is that you start out with $US3 million. Then you can roam Google Maps and buy any street in the world [...]

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BooneOakley? Sony Ericsson YouTube Special

8. September 2009

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Remember when I posted up the BooneOakly YouTube Site? It created some amazing buzz within the industry and since then that style has been used in only a few campaign ideas like Choose Your Own Ending – but none have really commercialised it like Sony have just done with their Sony Ericsson W995 YouTube Special [...]

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uQuery: The App Store Search Engine

8. September 2009

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How do you find your iPhone Apps? Until recently I used iTunes like everyone else, but with over 70,000 apps (72,292 at time of posting this!) the ridiculously slow and clumsy iTunes application engine makes finding good apps time consuming to say the least. This week uQuery launched as a new app store search engine [...]

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Sprite Step Off Competition

6. September 2009

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A Step Off Comp? 30 televised events, 20 odd cities, streamed live with 1.5 million dollars in prizes, it’s the Sprite Step Off Competition. I’m not even sure what a step off is, but it will be interesting to see how this plays out, Sprite might have just set the path to engage target audiences [...]

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B-BOT iPhone App: Avatar Maker

3. September 2009

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Avatars are huge at the moment. From twitter to blog comments – you need one – and now there is an app for creating some of the weirdest looking avatars I’ve ever seen! This funky iPhone app allows you to create over 1 Billion combinations of avatars from about 400 unique items. With the success [...]

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Imagining Mozambique Art Exhibition

1. September 2009

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Imagining Mozambique is a traveling art exhibition that sets out to raise money for ASEM, a non-profit organisation that helps the children and orphans of Mozambique. And to go with it, Cartelle have created a great site with some stunning features, including a “make a wish” section that allows you to create a winged creature [...]

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