Archive | September, 2009

Tap and Take: Samsung Campaign

22. September 2009

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Samsung (with the help of their global advertising partner Leo Burnett) recently launched a new digital camera range with a difference. The ST550 & ST500 are revolutionary dual screen digital cameras which have a forward facing LCD touch screen panel for taking self portraits (should be big hit with the shameless self promotion types on [...]

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Lynx: Party Across The Internet Experience

21. September 2009

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If you’ve got 5 minutes to enjoy one of the best online brand experiences I’ve seen for a while, then you should simply click here to check out the new Lynx Party Across The Internet experience. The campaign site is literally a network of fake OTP banners that lead you through parties full of hot girls across popular [...]

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AT&T “You Will” ads from 1993

21. September 2009

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How many movies from the 80′s and 90′s depicting the not-so-distant future (now) got it right? Flying cars, underwater cities, three course meals in pill form? Check out these ads made by AT&T from 1993. Just about every futuristic situation they show is common place today (except maybe for the BladeRunner-esque lighting). What visions of the [...]

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Thoughts On A New Digital Buzz Logo?

21. September 2009

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The guys in the office here have been playing around with the logo to much debate, so I thought I better throw it open to comment in the hope of finding a consensus on the direction for the logo upgrade! Personally I like the Buzz Icon on the left logo, but the text on the [...]

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The Economist: Did You Know 4.0 Video

20. September 2009

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This is the latest video in the “Shift Happens” video series by The Economist + XPLANE and visualizes in beautiful fashion a “Did You Know” 4.0 summary of the way media in converging in 2009. If you’ve not seen the previous videos, there is Did You Know 3.0, Did You Know 2.0 and Did You Know 1.0. Enjoy the video!

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Help Bibi: Viral Campaign Israeli Style

19. September 2009

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This is a viral campaign – Israeli Style! TwentyThree in Israel have just launched a the campaign for a bottled water company called “Water&” that create water mixers to help relax, energize and re-charge. So to get some viral traction, they wanted to do something a little different, but I see this as something just a little crazy! It’s [...]

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Google Launches New Display Ad Market Place

18. September 2009

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The “online banner” has been dying for a while, with every research paper showing effectiveness declines no matter what way you looked at it. But we all love digital creative campaigns, so imagine if you could harness the targeting and relevancy power of adsense and adwords combined for your banner campaigns across the worlds largest media networks… [...]

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Slush Puppie: Fuel The Underdog

18. September 2009

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Remember the good old Slush Puppie? They are making a comeback in Australia with a new campaign called “Fuel The Underdog” where Slush Puppie are looking to find and sponsor underdogs (basically opposite to Red Bull) in sports like snowboarding, skateboarding, wakeboarding and other extreme events. They are a small company with a big brand [...]

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DEUS: Digital Campaign Case-Study Israel

17. September 2009

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McCann Erickson Israel created an interesting campaign earlier this year that I’d not heard of to date, but this case-study is pretty neat. To launch a new kids TV show about a super computer that knew all, McCann created a digital campaign that used cookies to generate personalised banners in real time (a real life [...]

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Vodafone: Upgrade a Stranger

16. September 2009

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ACHTUNG! (Best digital agency in Holland) & THEY (International small agency of the year) launched a great campaign called ”Power to you”. In the first three days of the campaign, Vodafone will give away a number of prizes, such as netbooks, phones and USB stick modems. And they have found a unique way to designate [...]

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K-Y: INTENSE Satisfaction Lab Campaign

16. September 2009

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Mother New York & Grow Interactive have launched a new campaign site for K-Y called the Intense Satisfaction Lab. It’s a pretty expansive site with a lot of hidden gems for you to explore. From watching the latest TV ads to entering one of the rooms where you can experienment in the Intenste Lab or [...]

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The PUMA Index: iPhone App

14. September 2009

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Someone had to take advantage of it. Perhaps this was just a little too late to get the biggest buzz? But PUMA have released an iPhone App that adds a little fun to the current economic times. So if things don’t go that great on the markets, this iPhone App will come in handy to [...]

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Level 26: Cross Platform Digital Novel

14. September 2009

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Anthony Zuiker, the creator of CSI is launching an interesting new concept – a digi-novel called Level 26 that could set a trend of cross-platform story telling over the next few years. Level 26 is said to be like “CSI on cocaine” by the man himself, it starts off as a novel, featuring whats called [...]

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Uniqlo: Interactive Runway Tokyo 2009

13. September 2009

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I’ve featured Uniqlo a few times on Digital Buzz and their online campaign work just keeps getting better and better. This time they’ve launched the Tokyo 2009 Collection with an interactive runway to showcase the new range of women’s clothing in style. It’s a full video site that gives you a personal fashion experience with [...]

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LG Reward Yourself Campaign

10. September 2009

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If you live in Australia, then chances are you’ve seen the new LG Reward Yourself Campaign. It’s a brand positioning and sales promotion campaign created by IdeaWorks to help entice customers to buy up into the Premium range of LG products by giving away 36 BMW 3 series cars over 8 weeks. It’s actually the biggest [...]

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