Archive | September, 2009

VB RAW: A Viral Content Aggregator

23. September 2009

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The rest of the world might think “Fosters is Australian for Beer” but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to “keep you in the loop [...]

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BMW / Need for Speed: Shift

23. September 2009

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EA Games has a great Twitter promotion running at the moment catering to car aficionados, and gamers alike for their new Need For Speed: Shift game. There are five missions that need to be completed over five days. Todays mission? Find a BMW on Google Maps Street View, take a screenshot and post it to [...]

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Doritos: Asylum 626

22. September 2009

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After the succes of the Hotel 626 campaign, Doritos has launched a new online experience, the Asylum 626. The Campaign is created by Goodby, Silverstein & Partners and produced by B-Reel. The new website is still scary and divided into stages where you have goals to meet and puzzles to unravel. You can interact via [...]

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Polar Tweets: By Toronto Zoo

22. September 2009

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Toronto Zoo has launched a cool little twitter app called Polar Tweets. It’s essentially an app that pulls any “Eco” friendly words that are #tagged in twitter conversations.  The Polar Bear you see above floats on ice created by these Eco friendly tweets, so its up to us to help keep him afloat! Click here [...]

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How two creatives dealt with “The Sack”

22. September 2009

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Some people just can’t stop being creative. On 09/09/09, advertising creatives Shane Dawson and Ben Birchall from Melbourne found themselves out of a job. After 5 years at the same agency, this creative duo is given their pink slips after a big account walks. They decide to document their redundancy, and their campaign to get [...]

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Tap and Take: Samsung Campaign

22. September 2009

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Samsung (with the help of their global advertising partner Leo Burnett) recently launched a new digital camera range with a difference. The ST550 & ST500 are revolutionary dual screen digital cameras which have a forward facing LCD touch screen panel for taking self portraits (should be big hit with the shameless self promotion types on [...]

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Lynx: Party Across The Internet Experience

21. September 2009

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If you’ve got 5 minutes to enjoy one of the best online brand experiences I’ve seen for a while, then you should simply click here to check out the new Lynx Party Across The Internet experience. The campaign site is literally a network of fake OTP banners that lead you through parties full of hot girls across popular [...]

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AT&T “You Will” ads from 1993

21. September 2009

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How many movies from the 80′s and 90′s depicting the not-so-distant future (now) got it right? Flying cars, underwater cities, three course meals in pill form? Check out these ads made by AT&T from 1993. Just about every futuristic situation they show is common place today (except maybe for the BladeRunner-esque lighting). What visions of the [...]

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Thoughts On A New Digital Buzz Logo?

21. September 2009

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The guys in the office here have been playing around with the logo to much debate, so I thought I better throw it open to comment in the hope of finding a consensus on the direction for the logo upgrade! Personally I like the Buzz Icon on the left logo, but the text on the [...]

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The Economist: Did You Know 4.0 Video

20. September 2009

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This is the latest video in the “Shift Happens” video series by The Economist + XPLANE and visualizes in beautiful fashion a “Did You Know” 4.0 summary of the way media in converging in 2009. If you’ve not seen the previous videos, there is Did You Know 3.0, Did You Know 2.0 and Did You Know 1.0. Enjoy the video!

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