Archive | August, 2009

Adidas Y-3 Satellite Campaign

31. August 2009

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Adidas has launched the new Y-3 campaign for their Fall / Winter 2009 collection. The new collection concept is based on dark colors, simple lines and sheds light on the future of sportswear. The website captures a satellite image of the city to the background, zooming on a target and  following it by its coordinates [...]

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Fake iPhone Commercial Goes Viral

30. August 2009

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I’m starting to think anything with the word “iPhone” or “Social Media” included in it’s title lately gets swept up in the hype and goes viral for all the wrong reasons, this probably has too with it’s YouTube headline of “LEAKED: New iPhone Commercial” but at least it’s pretty funny and got a laugh out [...]

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UK Email Marketing Benchmark Report 2009

30. August 2009

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Sign-up.To have released the UK’s first ever report into email marketing for small to medium businesses. Reporting from over 200,000,000 emails sent over the last 12 months the study shows which types of business are getting the best open rates, creating the most effective campaigns, have the highest subscriber loyalty and more. It’s not a [...]

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Lego Stop Motion: 8 Bit Trip Goes Viral

28. August 2009

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Stopmotion is hot this year and this video by unknowns Rumdreglage (who unknown no longer!) has just hit over 2 Million views on youtube in less than a week! The video is a tribute to all your favorite games of the 80?s: Tetris, Mario, PacMan and they?re all compiled of Lego!

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Procter & Gamble Webisodes: A Parent Is Born

26. August 2009

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Procter & Gamble’s Pampers brand is running an interesting 12 part series of webisodes called “a parent is born” which is supported by a pretty big digital campaign at the moment. It’s great to see brands like this creating digital spaces and engaging campaigns for what used to be the forgotten market with parents online… [...]

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Mentos Power Kiss: Kama Sutra

25. August 2009

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Neogama/BBH have just launched a new campaign called ”Kama Sutra Kiss” promoting the new Mentos, called Power Kiss. The retro style of the campaign extends through the website, where you can see interesting video-lessons, do the test and know how the kama sutra kiss was created and also buy the VHS (yes!). It costs $3.50 with a [...]

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Volkswagen: The Polo Visualiser

23. August 2009

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Volkswagen just do digital so well. This is a new micro-site for the Polo, in-fact it’s more of a visualiser where you’ve been given every part of the new Polo in a 3D space you can interact with. It’s not to great on the usability front, but it’s pretty slick when you start using the [...]

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The Social Media Revolution: Visualised

19. August 2009

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Is social media the biggest shift since the Industrial Revolution? Eric Qualman from Socialnomics thinks so! This is another great visualisation of the latest social media statistics that always makes for a few minutes well spent watching! It provides a range of great stats like these…

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Sony Vaio Viral: Say No To Social

19. August 2009

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Sony Vaio has just uploaded a new viral campaign to YouTube called “Say No To Social”. It’s a funny clip about a bunch of social media addicts in rehab to curb their fixations with online communities. 20,000 views in it’s first week isn’t setting the campaign on fire, but we’ll see what happens once it [...]

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Toyota: 5 Second Screensaver

19. August 2009

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BrandStudio are famous for some amazing digital work and this screensaver for Toyota certainly fits that bill. The screensaver highlights in a transformer type way the fact a new Toyota is born every 5 seconds around the world in some shape or form! Click here to check it out.

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Quiksilver: Skateboarding The Spot

18. August 2009

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It must be that time of year for skateboarding, with every skate brand launching something cool for the northern hemisphere summer! Quiksilver are no different and have just launched their own kind of page take over made famous in campaigns like the warrio youtube page takeover. Click here to check it out, pretty cool video!

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YouTube: Sponsored Ghostbusters Movie

18. August 2009

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YouTube might just have shown a glimpse of how the future of the movie industry and online video portals will co-exist. With YouTube and Sony working directly to offer a full length version of the Ghostbusters movie. I’d suspect there will be a whole lot more of this over the next 12 months as YouTube [...]

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VirginBlue: Worlds Biggest Pass The Parcel Game

18. August 2009

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Virgin Blue have just launched a new campaign; the worlds biggest game of “Pass the Parcel” to celebrate their 9th Birthday in Australia. When you get to the Birthday website a 3D present invites people to unwrap it for a chance to win one of hundreds of instant win prizes. Every friend you share it [...]

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GAP: Born to Fit Campaign

17. August 2009

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The Gap launched a great campaign called “Born To Fit”, promoting their Premium Jeans collection 1969 in celebration of 40 years of brand. Campaign website is fully integrated with Facebook and shows the new collection on a virtual journey with the law of evidence showing why big celebrities came to this world as Sonya Walger, [...]

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Cannonballz: Augmented Reality Game

13. August 2009

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Awhile ago I posted the Augmented Reality Social Shopper App by Zugara which was pretty cool, now they’ve just launched a new Augmented Reality Game called CannonBallz which (I believe) is the first of it’s kind where players can directly interact in a gaming environment with Augmented Reality that is also integrated with Facebook Connect [...]

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