Archive | July, 2009

Burger King’s New BK.com Portal

22. July 2009

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Burger King has just launched the new BK.com portal that houses the very best of their viral and advertising content, plus you can interact with their menu in a whole range of interesting ways. It’s now a really cool place to waste some time for anyone that loves their campaigns or the menu! Possibly the [...]

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V-Music: Just launched In Beta!

22. July 2009

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Amnesia Razorfish in Sydney have just launched the new V-Music website for Channel V. The music extravaganza features over 1.3million artists in the video library which also happens to be the central focus for the entire website where they’ve invented a cool new video player that plays continually while your browsing through the website content. [...]

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Volkswagen: Pak de Polo

21. July 2009

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Volkswagen Holland launched a great new campaign called ”Pak de Polo”. Its a real life interactive campaign, where a new model Polo travels across Netherlands for 8 days. Along the way, anyone who spots the car (between 9am to 9pm), can signal the current driver to stop the car and you can take his place! [...]

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@Gillyashes: A Branded Twitter Failure

20. July 2009

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First things first. I’m a huge Adam Gilchrist fan and this is perhaps why I’m most disappointed about this attempted twitter campaign by Three for the 2009 ashes series in England. Three Mobile, sponsors of the Australian cricket team launched a twitter campaign featuring Adam Gilchrist and promising to post exclusive updates throughout the ashes [...]

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Follow Me: The New European Prius Campaign

20. July 2009

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Saatchi & Saatchi have just launched the new Prius campaign for Toyota Europe. The site is a very stylish mix of beautiful video and real life stories that sit along side the new Prius. Everything works around a “follow me” theme where Toyota have selected leaders in sport, music, exploration and conservation to record their [...]

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Google Maps: Favourite Places

20. July 2009

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Google Maps has just launched a new app called “Favourite Places” as a tourist guide from the many different perspectives of influential locals. Selecting somewhere like New York City gives you personally bookmarked locations to visit, each with personal notes of why that spot was chosen and related images. Not sure it will be a [...]

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Twitter Nominated For a Nobel Peace Prize!

20. July 2009

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Ok ok. So twitter can create a buzz about anything at the moment, but a Nobel Peace Prize!? What The?! WebProNews is getting plenty of attention after posting this article and video. Is twitter hype just getting out of control at the moment or is this some kind of weird joke? Enjoy the video!

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Evian’s “Live Young” Campaign Is A Viral Smash

18. July 2009

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Evian has really grappled with advertising and it’s image over the past several years longing for mass appeal. It appears that Evian’s time to shine has come with the viral smash oft the “Evian Babies” rollerskating and dancing along with one of the original classic hip-hop tunes that shaped music. There was plenty of footage [...]

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Snoop Dogg vs Heineken’s Walk In Fridge

17. July 2009

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You know Heineken have done something right when their YouTube virals get millions of views, but when someone like Snoop Dogg hijacks their viral ad to help promote his own concert – it’s jumped to a new level!! This is the new Snoop Dogg Tour promotional video that has just been released. Enjoy! (see my [...]

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New York Subway: Augmented Reality iPhone App

17. July 2009

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Acrossair are launching what might be the first Augmented Reality iPhone App. Called Nearest Tube, the iPhone app for 3GS uses the inbuilt GPS + Compass to bring an augmented reality experience to your iPhone to help you find the closest subway station entrance! It works when held flat by showing you lines and directions to [...]

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Boondoggle: The Truth About Cannes Gold Lions

16. July 2009

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This is classic. Agency Boondoggle won 5 Cannes Gold Lions in 2009 and (as you do) thought they should just make sure they are the real thing. Great viral piece for the Advertising Industry! Nice work Boondoggle, winner of 5 Yellow Copper Lions.

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Michael Jackson Flash Mob In Amsterdam

15. July 2009

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I’ve been waiting to see a Michael Jackson flash mob of this scale (created by Isabelleokane.com) and thanks to Igor @ Viralblog for posting, here it is! Flash Mobs have been one of the biggest viral phenomenas in 2009 so it was only a matter of time before someone coordinated one this size for Michael Jackson.

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Microsoft Office 2010: The Movie

14. July 2009

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Microsoft is heating up the battle of the ads against Apple with the new “Microsoft Office 2010: The Movie” trailer released. Call me what ever you like, but this isn’t half bad from Microsoft right?! Check out the Office 2010 campaign website here.

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Doritos: iD3 Campaign

14. July 2009

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Doritos launched a new promotional campaign where the consumer must guess what the new flavor of the brand. The campaign was created by iD3 called initials, and shall be officially launched on 21 July. Consumers will have to try the new product, entering the campaign’s site and try to guess what the flavor and the [...]

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Fluent: Razorfish Social Influence Marketing Report

14. July 2009

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Razorfish releases another amazing report about social influence marketing. It?s an inspiring and great read, below are just a few key topics from the report: ? The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions. ? A feature on how social media is becoming both a paid and unpaid [...]

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