Archive | June, 2009

Zugara: Augmented Reality Social Shopping App

24. June 2009

4 Comments

I’m thinking Augmented Reality is about to get it’s own section on Digital Buzz! It’s the latest crazy trend and for once, we might have actually found a productive use for it, with a few retailers and developers starting to create virtual stopping and styling type applications… Meet Zugara’s new online shopping app which couples the functionality [...]

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Ultimo Viral: Underwear Models Field Test Bras

23. June 2009

6 Comments

I’m pretty sure it must be a proven fact that underwear & lingerie must be the easiest things to make virals for. Great looking women with nothing much on instantly gets traffic (even if its not targeted!). But this is a pretty good attempt by Ultimo in the UK with this little viral video of their [...]

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Dunkin’ Donuts Online Ordering & iPhone App

23. June 2009

8 Comments

Dunkin Donuts won’t die wondering how the web can help increase their business, they are in the top 40 twitter brands with some great tweeting, syncing offline & online campaigns in their latest facebook campaign and have now just launched “Dunkin Run” which is a new quick order website & iPhone app combination. Dunkin’ Run is a [...]

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JibJab: He’s Barack Obama Viral

23. June 2009

1 Comment

From the guys who created ElfYourself (JibJab) comes this classic new viral video called He’s Barack Obama. It’s a cool clip, but the interesting thing about this viral, is that it’s been launched on and is completely integrated with facebook connect, which means that all comments on the video are synced with profiles & in [...]

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Why Brands Need To Engage In Social Conversation

21. June 2009

11 Comments

This is an interesting video (from 22squared) on why brands need to start engaging in social media conversations. Everyone knows they need as many Brand Advocates as possible, but as always, most brands rarely take any additional action to help create more of them. Things like time, budgets and skill sets always get in the [...]

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Ecobot: Carbon Calculator App (Adobe Air)

21. June 2009

2 Comments

Adobe Air apps are becoming increasingly popular for use on desktops across PC & MAC with the range of apps getting better and better as companies like Mini, AOL, eBay, NY Times, Twitter, Google .etc are all starting to produce Adobe Air Apps from fun and funky to business and productivity. So here is Ecobot, [...]

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Come Play: Australia’s World Cup Bid Site

18. June 2009

3 Comments

I featured the video the other day, but being in full support mode I thought I’d better call out Australia’s World Cup Bid Website and beg everyone to join the bid to help gather the numbers to show FIFA Australia would be the best host of the world cup in 2018! But it’s also got some pretty cool [...]

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A Unique View On Viral Campaigns…

18. June 2009

1 Comment

DC Shoes has a unique perspective on viral. Founder Ken Block is not just a shoe guy, he is also a professional rally driver. So to promote his own brand, the sport he loves and ofcourse his sponsor, he created a different kind of viral campaign that has 3million views on YouTube in just 2 [...]

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Red Bull: NASCAR Pit Stop in Times Square!

18. June 2009

3 Comments

Red Bull do top shelf Guerrilla Marketing, and the Red Bull Racing Team have just pulled off a very cool guerrilla campaign in Times Square where they literally pit stop the racing car with the full crew team in-front of the packed streets surrounding Times Square! The video is racing up the viral charts with over [...]

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Transformers Launches Augmented Reality App

18. June 2009

4 Comments

Transformers have just launced a new Augmented Reality site called “We Are Autobots” using what I believe is the very first combination of Augmented Reality & Face Tracking Technology to let fans picture themselves with the head of Optimus Prime. This really takes augmented reality projects to a new level that will help open the creativity [...]

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