Archive | June, 2009

Ecobot: Carbon Calculator App (Adobe Air)

21. June 2009

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Adobe Air apps are becoming increasingly popular for use on desktops across PC & MAC with the range of apps getting better and better as companies like Mini, AOL, eBay, NY Times, Twitter, Google .etc are all starting to produce Adobe Air Apps from fun and funky to business and productivity. So here is Ecobot, [...]

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Come Play: Australia’s World Cup Bid Site

18. June 2009

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I featured the video the other day, but being in full support mode I thought I’d better call out Australia’s World Cup Bid Website and beg everyone to join the bid to help gather the numbers to show FIFA Australia would be the best host of the world cup in 2018! But it’s also got some pretty cool [...]

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A Unique View On Viral Campaigns…

18. June 2009

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DC Shoes has a unique perspective on viral. Founder Ken Block is not just a shoe guy, he is also a professional rally driver. So to promote his own brand, the sport he loves and ofcourse his sponsor, he created a different kind of viral campaign that has 3million views on YouTube in just 2 [...]

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Red Bull: NASCAR Pit Stop in Times Square!

18. June 2009

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Red Bull do top shelf Guerrilla Marketing, and the Red Bull Racing Team have just pulled off a very cool guerrilla campaign in Times Square where they literally pit stop the racing car with the full crew team in-front of the packed streets surrounding Times Square! The video is racing up the viral charts with over [...]

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Transformers Launches Augmented Reality App

18. June 2009

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Transformers have just launced a new Augmented Reality site called “We Are Autobots” using what I believe is the very first combination of Augmented Reality & Face Tracking Technology to let fans picture themselves with the head of Optimus Prime. This really takes augmented reality projects to a new level that will help open the creativity [...]

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Lenovo: Kill Switch Viral Campaign

16. June 2009

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Lenovo have just launched a viral campaign based around their seemingly famous “Kill Switch” feature where you can SMS a number and have your stolen or misplaced laptop disabled or in this case “blown up” to ensure your data stays protected. I’m generally pretty fair on campaigns as they are always limited to the clients [...]

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YouTube: Choose Your Own Ad!

16. June 2009

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YouTube is currently predicted to lose about $500m this financial year (bandwidth!) and is desperately seeking the right ad model to turn a profit of any degree. So after various attempts, YouTube is now trialing a new model called “Choose Your Ad” where a “very small” number of “random videos” give users a prompt at the [...]

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Come Play: Australia’s World Cup Bid Video

16. June 2009

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Australia’s world cup soccer bid is heating up ahead of the official submissions in 2010. Starting with a very cool (viral?) video showing people playing soccer across the country in all sorts of beautiful places. This is the first of many great campaign elements to help Australia win the 2018 or 2022 FIFA World Cup Events! [...]

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Sprint: Now Network Campaign Site

16. June 2009

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The last Sprint site won just about every digital award there was to give, and the’ve just updated their famous widget with a few new tricks! It’s a great experience of seemingly never ending content, insights and things you’d never otherwise know. They’ve also placed some very cool banners on YouTube, where you can upload [...]

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Apple: Live App Store Hyperwall

15. June 2009

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Apple love to impress and at their recent WWDC developer conference they treated guests to a stunning live app store hyperwall made from 20,000 of the most popular iPhone Apps and integrated into a wall of 30″ cinema displays that are linked directly to the app store, where over 3000 apps are downloaded per minute! [...]

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Vodafone #ukhols Map: Twitter/Google Mashup

14. June 2009

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Vodafone in the UK has just launched a #ukhols map, a great little mashup of Twitter & Google maps where the twitter sphere can tweet to #ukhols followed by their age, sex and postcode with the city (most tweets look like this #ukhols 24 M RG6 Cairo) to have the Vodafone site plot their next [...]

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Gatorade: Cool New Range, Hot New Website!

14. June 2009

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Gatorade has just launched a new range of specialist drinks, and to go with it, a slick new website to showcase them. The first thing I noticed was a really cool pre-loader that leverages a bunch of their famous lines followed by “That’s Gatorade” and a nice transition into a nice product line up of [...]

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LG GD900: What?s Needed Now Virals?

12. June 2009

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Imagine a phone that can do everything! It’s more or less the motto of LG’s new viral campaign ”What’s Needed Now?” which promotes the LG GD900 mobile phones. The videos show the phone doing incredible things like, serve as a food processor, guess types of wine or even lights a cigarette. The campaign videos created [...]

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Deadline: Stop Motion with Post-it notes!

11. June 2009

2 Comments

Well its Friday and it’s been a crazy week so I thought I’d post up something a little different to adjust the pace! It’s a stop motion short film that’s going viral (#1 on viral video charts) this week, catchy little beat with a great stop motion concept. I’m a huge fan of stop motion when [...]

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Coke Zero: Impossible Made Possible

11. June 2009

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Coke Zero and North Kingdom have launched their latest campaign site called “Impossible Made Possible” where another very slick website greets you with a mix of full video and interactive 3D environments. The campaign follows the previous coke zero game theme, which has to be one of the best branded content campaigns seen yet. This time, you’re [...]

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