Archive | June, 2009

Pringles: Can Hands Banner (Gold Cyber Lion)

30. June 2009

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This was an interesting winner at Cannes 2009 in the Cyber Lions. A banner so simple that you can’t help but to continually interact with it’s cheeky lines of text. How many times did you click? This banner would have got the brand engagement tick many times over, even if it wasn’t exactly exciting. Check out [...]

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Introducing Bing: The Better Way To Google!

29. June 2009

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Techcrunch posted a quirky little article on how a lot of the people there actually really like Bing, how its results are often actually better than Google’s, but that doesn’t mean it will just catch on with the general public and start a search revolution over night… And it’s simple really! The word “search” is [...]

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Lands End Swimwear Online Store

29. June 2009

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It’s great to see brands doing something a little different with their online stores and the new Lands End online store is more of an experience than website which is great. In a beautifully art directed “island” setting you can browse through the range of swimwear amongst some stunning visuals and very intuitive navigational features [...]

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The “Prototype Game” Facebook Experience

29. June 2009

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This is an interesting campaign for a new game called “Prototype” that utlilises Facebook as the key platform to promote the game globally. Login though facebook connect & answer a range of questions to move forward in the competition to become part of the games new exclusive trailer. If you make it through, you’ll have [...]

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The New Volkswagen GTI Campaign Microsite

28. June 2009

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Volkswagen know how to promote a car don’t they?! With the launch of the New Golf GTI there has been a tonne of great creative and this new online experience microsite, based on the crazy sport known as “Gymkhana” (similar to the DC Shoes campaign vrial video I posted a week ago). You are treated [...]

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BIG W: Toy Finder App For “Toy Sale”

28. June 2009

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It’s that time of year in Australia, where the biggest retailers in the country goto war for a few weeks with their huge “Toy Sale” events containing amazing deals across thousands of toys, no deposit layby (they even store it till Christmas for you) and as BIG W does, provide the guaranteed lowest price on any [...]

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Philips Vs 140 Characters Of Genius

28. June 2009

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Philips have just launched a very cool new social media campaign on Twitter (@Philips_vs) called Philips Vs Anything. It’s a competition where anyone on twitter can submit crazy new product testing ideas to Philips, with the best ones to be created by their Agency, Tribal DDB, and everyone going in the draw to win one [...]

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Best Job In The World Campaign Case Study

26. June 2009

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This is one of my favorites, the ”Best Job In The World” campaign case study, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct). You can check out the full entry here.

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The Dark Knight Viral: Why So Serious? Case Study

26. June 2009

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This is The Dark Knight Viral “Why So Serious?” Case Study. The “Why So Serious?” campaign won the Cannes 2009 Cyber Grand Prix in the viral category. It was a huge global success, with over 10 million unique players participating! It was created by 42 Entertainment.

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Tiger Woods/EA Games: Walk On Water Viral Comp!

25. June 2009

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Ok, so I want to give you a little background on this one, so make sure you read this before you play the video! In 2008 EA Games launched the cult game; Tiger Woods 08 and late that year a YouTuber named “Levinator25″ posted this video claiming to have found a “glitch” in the game. It goes viral [...]

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Zugara: Augmented Reality Social Shopping App

24. June 2009

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I’m thinking Augmented Reality is about to get it’s own section on Digital Buzz! It’s the latest crazy trend and for once, we might have actually found a productive use for it, with a few retailers and developers starting to create virtual stopping and styling type applications… Meet Zugara’s new online shopping app which couples the functionality [...]

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Ultimo Viral: Underwear Models Field Test Bras

23. June 2009

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I’m pretty sure it must be a proven fact that underwear & lingerie must be the easiest things to make virals for. Great looking women with nothing much on instantly gets traffic (even if its not targeted!). But this is a pretty good attempt by Ultimo in the UK with this little viral video of their [...]

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Dunkin’ Donuts Online Ordering & iPhone App

23. June 2009

8 Comments

Dunkin Donuts won’t die wondering how the web can help increase their business, they are in the top 40 twitter brands with some great tweeting, syncing offline & online campaigns in their latest facebook campaign and have now just launched “Dunkin Run” which is a new quick order website & iPhone app combination. Dunkin’ Run is a [...]

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JibJab: He’s Barack Obama Viral

23. June 2009

1 Comment

From the guys who created ElfYourself (JibJab) comes this classic new viral video called He’s Barack Obama. It’s a cool clip, but the interesting thing about this viral, is that it’s been launched on and is completely integrated with facebook connect, which means that all comments on the video are synced with profiles & in [...]

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Why Brands Need To Engage In Social Conversation

21. June 2009

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This is an interesting video (from 22squared) on why brands need to start engaging in social media conversations. Everyone knows they need as many Brand Advocates as possible, but as always, most brands rarely take any additional action to help create more of them. Things like time, budgets and skill sets always get in the [...]

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