Archive | May, 2009

New Digital Startup: eCater

17. May 2009

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Today we launched eCater, a hot new digital startup based in Sydney, Australia. They provide a specialist niche service to both Cafes & Businesses in CBD’s around Australia. Traditionally cafes take all their corporate catering and office catering orders over the phone a week or more before its delivered (or the opposite, at the very [...]

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Adidas: Inside the Black Jersey

15. May 2009

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Adidas has launched a new campaign called ”Inside the Black Jersey”, with a series of mini video documentaries on the selection of rugby in New Zealand. Following the motto ‘‘The All Blacks: Like You’ve Never Seen Before” the campaign will show a selection of raw video in a way that nobody has ever seen. The [...]

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The FWA: Launches FVA – Favourite Visitor Awards

14. May 2009

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The FWA have today launched the “Favourite Visitor Awards” as a mock site-takeover to hype the 50 Million (th) visitor to the website, which is huge for these guys. It’s a quirky little award ceremony style of video that loads over the top of the normal site. After listening to the host, your invited to add [...]

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Intel: Sponsors Of Tomorrow Campaign

14. May 2009

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Intel have just launched a new campaign called “Sponsors Of Tomorrow” created by Venables Bell & Partners along with Grow Interactive (who crafted the site). They have devised an online world inspired by Intel’s famous “Clean Rooms” where they safeguard against even a single fibre entering the room (somehow!). The site provides a very slick experience with a great [...]

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Nissan 370Z Augmented Reality Website (AR)

14. May 2009

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Nissan Australia have today launched a very cool 370Z Augmented Reality Website created by Tequila. Potential buyers have been sent a cool DM piece, complete with a steering wheel cut-out that becomes the receptor for the new Nissan 370Z Augmented Reality application (or you can just print one). All you need is a web-cam, the steering wheel [...]

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One Show: Fiat Eco Drive Wins Best In Show

12. May 2009

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FIAT has won best in show for the interactive category of the One Show with “Eco Drive” by AKQA. A very cool site / app that allows you to plug in a USB to your car (FIAT ofcourse) while driving, then plug it into your computer and sync with the app, which then gives you [...]

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Diesel: Only The Brave Website

12. May 2009

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Diesel have launched a new Fragrance called “Only The Brave” and the site is an interesting mix of creativity & discovery with performances by some of the worlds leading graphic artists. Created by Hellohikimori (France) its a fantastic site giving a very cool experience. The performance section features these cool 3D rooms with 2D animated graphics on [...]

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Volkswagen Truth & Dare Website

11. May 2009

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Crispin, Porter & Bogusky have launched a new site for Volkswagen called TDI Truth & Dare. Setup somewhat like a blog, featuring a stack of videos demonstrating “truth or dare” style events on how clean the new Volkswagen Diesel Technology really is. I actually think its a great site in helping to convince the audience of [...]

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Is Ad Spamming A New Trend For Brands?

9. May 2009

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I don’t often rant, but this is something that’s been playing on my mind for a while and I just don’t get why companies are doing it? Companies like Greater Union (Australia’s biggest cinema group) are setting a new trend to monetize their pages in exchange for a poor user experience and a few quick advertising [...]

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The Coalition For Cheaper Books

9. May 2009

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There are some funny laws in Australia, and one of them is the Parallel Importation Law that forbids companies in Australia importing books from overseas suppliers if a local publisher has that book, which means the publisher can whole sale that book at what ever price they want… So we launched a “Cheaper Books” blog for [...]

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