Archive | May, 2009

Socceroos: Australian World Cup Qualifier Viral Ads

24. May 2009

2 Comments

The Socceroos “Australian” World Cup Qualifier Viral Ads have really taken off, with the first two that were released back in April each having about 400,000 views on youtube. The idea of these ads is slightly different to normal, because we Australian’s are pretty dam sure we’ll qualify! So to help sell tickets, these viral ads [...]

Continue reading...

Gillette uArt iPhone App

23. May 2009

0 Comments

Gillette have just launched an iPhone app called “uArt“. Its a pretty good attempt at a branded iPhone app, where you get to load in a photo of yourself, apply various types of facial hair and then use the Gillette ”fusion” razor (your finger) complete with vibration to shave yourself a masterpiece! Catchy little concept, but to go [...]

Continue reading...

Inspiration For Anyone That Lacks It

21. May 2009

0 Comments

I’m an entrepreneur, a serial offender infact. But a lot of people don’t aspire to create something new or don’t know how to take that next step. Most people never do, so here is an inspirational piece for people who just aren’t sure…

Continue reading...

Viral Ad: The History Of Marijuana

21. May 2009

4 Comments

Hi guys, I’m Lucio Ribeiro and this is my first post on Digital Buzz. I’ll be writing short, sharp posts about the latest digital ad campaigns and some general news all around advertising, marketing and internet. Thanks Aden for inviting me to be a contributor along with Fethi Uluak, Jye Smith and Peter Yesawich Jr. [...]

Continue reading...

Sprite: Brutal Honest Truths

21. May 2009

0 Comments

After C-Section became lead agency for Sprite in Turkey, this is the first project we developed in line with their global campaign “Brutal Honest Truths.” The first BHT was: “You’d love to make your ex pay for breaking your heart.” And we provided the perfect tool for such sweet revenge; a voodoo doll. We used [...]

Continue reading...

Mercedes Benz: Sexy E Class Coupe Website

19. May 2009

3 Comments

I’m pretty sure I know what they were aiming to do with this website, and it sure wasn’t to just show off the car, it was actually to portray it as an object of desire – and it sure does! This is pure class from Mercedes, high fashion style with a fantastic shoot including about 30 [...]

Continue reading...

Honda Insight Hybrid: Virtual Tour Video

19. May 2009

1 Comment

This is the new Honda Insight Hybrid Virtual Tour Video that was created by RPA & Stardust Studios to launch exclusively online (here) as an experience that introduces you to the Honda Insight. What I love about a video like this, is that its showcasing everything I need to know about the insight in just 2 minutes, its engaging and beautifully [...]

Continue reading...

Eminem Augmented Reality Competition

19. May 2009

15 Comments

It seems Augmented Reality is all the rage at the moment and superstar Eminem is even into it with the “Eminem Augmented Reality Competition” website where fans can logon and start to do spray art on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! [...]

Continue reading...

Apple: Second Opinion Web Banner (NY Times)

19. May 2009

2 Comments

Apple have launched another fantastic banner campaign on New York Times, this time its the “Apple: Second Opinion” web banner featured as a rich media page takeover on the home page of the New York times. A classic synced leaderboard / medium rectangle but this time with a nice throw to a few speaking heads across [...]

Continue reading...

Most Web 2.0 Companies Fail

19. May 2009

3 Comments

I read an interesting post the other day on mashable about how most web 2.0 startups fail. So I thought I’d better post-up the image for everyone to see and hopefully cast your opinions. The conversation originally started with Meg Pickards post on her blog with a somewhat interesting view on the potential of social media [...]

Continue reading...