Archive | May, 2009

New Digital Startup: eCater

17. May 2009

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Today we launched eCater, a hot new digital startup based in Sydney, Australia. They provide a specialist niche service to both Cafes & Businesses in CBD’s around Australia. Traditionally cafes take all their corporate catering and office catering orders over the phone a week or more before its delivered (or the opposite, at the very [...]

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Adidas: Inside the Black Jersey

15. May 2009

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Adidas has launched a new campaign called ”Inside the Black Jersey”, with a series of mini video documentaries on the selection of rugby in New Zealand. Following the motto ‘‘The All Blacks: Like You’ve Never Seen Before” the campaign will show a selection of raw video in a way that nobody has ever seen. The [...]

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The FWA: Launches FVA – Favourite Visitor Awards

14. May 2009

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The FWA have today launched the “Favourite Visitor Awards” as a mock site-takeover to hype the 50 Million (th) visitor to the website, which is huge for these guys. It’s a quirky little award ceremony style of video that loads over the top of the normal site. After listening to the host, your invited to add [...]

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Intel: Sponsors Of Tomorrow Campaign

14. May 2009

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Intel have just launched a new campaign called “Sponsors Of Tomorrow” created by Venables Bell & Partners along with Grow Interactive (who crafted the site). They have devised an online world inspired by Intel’s famous “Clean Rooms” where they safeguard against even a single fibre entering the room (somehow!). The site provides a very slick experience with a great [...]

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Nissan 370Z Augmented Reality Website (AR)

14. May 2009

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Nissan Australia have today launched a very cool 370Z Augmented Reality Website created by Tequila. Potential buyers have been sent a cool DM piece, complete with a steering wheel cut-out that becomes the receptor for the new Nissan 370Z Augmented Reality application (or you can just print one). All you need is a web-cam, the steering wheel [...]

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One Show: Fiat Eco Drive Wins Best In Show

12. May 2009

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FIAT has won best in show for the interactive category of the One Show with “Eco Drive” by AKQA. A very cool site / app that allows you to plug in a USB to your car (FIAT ofcourse) while driving, then plug it into your computer and sync with the app, which then gives you [...]

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Diesel: Only The Brave Website

12. May 2009

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Diesel have launched a new Fragrance called “Only The Brave” and the site is an interesting mix of creativity & discovery with performances by some of the worlds leading graphic artists. Created by Hellohikimori (France) its a fantastic site giving a very cool experience. The performance section features these cool 3D rooms with 2D animated graphics on [...]

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Volkswagen Truth & Dare Website

11. May 2009

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Crispin, Porter & Bogusky have launched a new site for Volkswagen called TDI Truth & Dare. Setup somewhat like a blog, featuring a stack of videos demonstrating “truth or dare” style events on how clean the new Volkswagen Diesel Technology really is. I actually think its a great site in helping to convince the audience of [...]

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Is Ad Spamming A New Trend For Brands?

9. May 2009

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I don’t often rant, but this is something that’s been playing on my mind for a while and I just don’t get why companies are doing it? Companies like Greater Union (Australia’s biggest cinema group) are setting a new trend to monetize their pages in exchange for a poor user experience and a few quick advertising [...]

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The Coalition For Cheaper Books

9. May 2009

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There are some funny laws in Australia, and one of them is the Parallel Importation Law that forbids companies in Australia importing books from overseas suppliers if a local publisher has that book, which means the publisher can whole sale that book at what ever price they want… So we launched a “Cheaper Books” blog for [...]

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Volkswagen Tiguan Website

7. May 2009

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Volkswagen have launched a very cool new site for the Tiguan. A 4WD that is city-slicker meets go anywhere weekender in typical Volkswagen style, the website gives a sense that this can do anything, be anything and go anywhere with a full flash interface and ever changing content, structure and animation transforming the design every few [...]

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Visit The Other Britain – Online Experience

6. May 2009

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Martina from Adverblog posted this fantastic site called “Visit The Other Britain” that was created by Ogilvyone Worldwide Singapore to help create more tourists of a different calibre than what you’d might think England attracts with the Queen, Cups of Tea, Madame Taussauds and even fish & chips! Now, Visit The Other Britain is a seriously good [...]

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Young Lions: 48 Hour Ad Contest

6. May 2009

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It’s almost that time of year, and YouTube is running the Cannes Young Lions 48 Hour Ad Contest online this time around and it already has about 3,000 subscribers and 100K views. So if your a young creative, get ready, you’ll have 48 hours from the minute the brief drops here to create an ad from [...]

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Google Goats: A Low Carbon Option!

4. May 2009

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I didn’t know if I should have been laughing when I read a great article on TechCrunch about Google Goats replacing lawnmowers at their Mountain View Campus in California, but I did – for a while! So the story goes that Google has made moves to help lower its carbon by swapping the lawnmowers for Goats courtesy [...]

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T-Mobile Sing-along Viral Video

4. May 2009

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Following the ”Life’s for Sharing” campaign T-Mobile spread a new video last week for calling the public to attend a new event in Trafalgar Square, on April 30. Yesterday I found the new event video ”Sing-along” on Youtube which attracted 13.500 people to sing ”Hey Jude” from The Beatles with the help of singer Pink [...]

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Cobra Beer iBanter iPhone App

1. May 2009

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The Cobra Beer iBanter iPhone App is a great example of how brands should be utilising iPhone Apps as a free media channel, not my cup of tea but I can see this app going crazy after a few beers! Nice work Cobra Beer a cool branded add developed by Poke.

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