industry news, social media, insights, and other great digital trends from all over the world.
Archive | May, 2009
Mercedes Benz: Sexy E Class Coupe Website
I’m pretty sure I know what they were aiming to do with this website, and it sure wasn’t to just show off the car, it was actually to portray it as an object of desire – and it sure does! This is pure class from Mercedes, high fashion style with a fantastic shoot including about 30 [...]
Continue reading...Honda Insight Hybrid: Virtual Tour Video
19. May 2009
This is the new Honda Insight Hybrid Virtual Tour Video that was created by RPA & Stardust Studios to launch exclusively online (here) as an experience that introduces you to the Honda Insight. What I love about a video like this, is that its showcasing everything I need to know about the insight in just 2 minutes, its engaging and beautifully [...]
Continue reading...Eminem Augmented Reality Competition
19. May 2009
It seems Augmented Reality is all the rage at the moment and superstar Eminem is even into it with the “Eminem Augmented Reality Competition” website where fans can logon and start to do spray art on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! [...]
Continue reading...Apple: Second Opinion Web Banner (NY Times)
19. May 2009
Apple have launched another fantastic banner campaign on New York Times, this time its the “Apple: Second Opinion” web banner featured as a rich media page takeover on the home page of the New York times. A classic synced leaderboard / medium rectangle but this time with a nice throw to a few speaking heads across [...]
Continue reading...Most Web 2.0 Companies Fail
19. May 2009
I read an interesting post the other day on mashable about how most web 2.0 startups fail. So I thought I’d better post-up the image for everyone to see and hopefully cast your opinions. The conversation originally started with Meg Pickards post on her blog with a somewhat interesting view on the potential of social media [...]
Continue reading...New Digital Startup: eCater
17. May 2009
Today we launched eCater, a hot new digital startup based in Sydney, Australia. They provide a specialist niche service to both Cafes & Businesses in CBD’s around Australia. Traditionally cafes take all their corporate catering and office catering orders over the phone a week or more before its delivered (or the opposite, at the very [...]
Continue reading...Adidas: Inside the Black Jersey
15. May 2009
Adidas has launched a new campaign called ”Inside the Black Jersey”, with a series of mini video documentaries on the selection of rugby in New Zealand. Following the motto ‘‘The All Blacks: Like You’ve Never Seen Before” the campaign will show a selection of raw video in a way that nobody has ever seen. The [...]
Continue reading...The FWA: Launches FVA – Favourite Visitor Awards
14. May 2009
The FWA have today launched the “Favourite Visitor Awards” as a mock site-takeover to hype the 50 Million (th) visitor to the website, which is huge for these guys. It’s a quirky little award ceremony style of video that loads over the top of the normal site. After listening to the host, your invited to add [...]
Continue reading...Intel: Sponsors Of Tomorrow Campaign
14. May 2009
Intel have just launched a new campaign called “Sponsors Of Tomorrow” created by Venables Bell & Partners along with Grow Interactive (who crafted the site). They have devised an online world inspired by Intel’s famous “Clean Rooms” where they safeguard against even a single fibre entering the room (somehow!). The site provides a very slick experience with a great [...]
Continue reading...Nissan 370Z Augmented Reality Website (AR)
14. May 2009
Nissan Australia have today launched a very cool 370Z Augmented Reality Website created by Tequila. Potential buyers have been sent a cool DM piece, complete with a steering wheel cut-out that becomes the receptor for the new Nissan 370Z Augmented Reality application (or you can just print one). All you need is a web-cam, the steering wheel [...]
Continue reading...One Show: Fiat Eco Drive Wins Best In Show
12. May 2009
FIAT has won best in show for the interactive category of the One Show with “Eco Drive” by AKQA. A very cool site / app that allows you to plug in a USB to your car (FIAT ofcourse) while driving, then plug it into your computer and sync with the app, which then gives you [...]
Continue reading...Diesel: Only The Brave Website
12. May 2009
Diesel have launched a new Fragrance called “Only The Brave” and the site is an interesting mix of creativity & discovery with performances by some of the worlds leading graphic artists. Created by Hellohikimori (France) its a fantastic site giving a very cool experience. The performance section features these cool 3D rooms with 2D animated graphics on [...]
Continue reading...Volkswagen Truth & Dare Website
11. May 2009
Crispin, Porter & Bogusky have launched a new site for Volkswagen called TDI Truth & Dare. Setup somewhat like a blog, featuring a stack of videos demonstrating “truth or dare” style events on how clean the new Volkswagen Diesel Technology really is. I actually think its a great site in helping to convince the audience of [...]
Continue reading...Is Ad Spamming A New Trend For Brands?
9. May 2009
I don’t often rant, but this is something that’s been playing on my mind for a while and I just don’t get why companies are doing it? Companies like Greater Union (Australia’s biggest cinema group) are setting a new trend to monetize their pages in exchange for a poor user experience and a few quick advertising [...]
Continue reading...The Coalition For Cheaper Books
9. May 2009
There are some funny laws in Australia, and one of them is the Parallel Importation Law that forbids companies in Australia importing books from overseas suppliers if a local publisher has that book, which means the publisher can whole sale that book at what ever price they want… So we launched a “Cheaper Books” blog for [...]
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19. May 2009
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