Archive | April, 2009

Flutter: The New Twitter

6. April 2009

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If you like Twitter, you’ll love Flutter. This video will tell you everything you need to know!

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The Brand Gap Presentation

6. April 2009

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I stumbled across this presentation on Slideshare, while it’s long at 160 slides, it’s well worth the read if you’re even remotely interested in branding or brand building. But while I’m talking about Slideshare, don’t you think there should be a voice over with their presentations? There are so many great presentations that I’d kill to hear [...]

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UN Voices Campaign – Case Study

3. April 2009

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I met with The Hyperfactory the other day, and they talked me through the technology behind the UN Voices Campaign for the United Nations. In Australia, where the UN doesn’t really have too much an impact, it seemed critical that their big push to get Australian’s thinking about social issues made some noise, and make [...]

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Skype iPhone App Hits 1Million In 2 Days!

3. April 2009

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The Skype iPhone App has become the fastest downloaded app ever – hitting 1million downloads in just the first two days! That’s 6 downloads every second, crazy! I was predicting this might be one of the most downloaded apps of the year, but didn’t think it would crack these kind of numbers! You can download [...]

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Doritos Sweet Chili Website

2. April 2009

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In recent months we saw augmented reality (AR) based projects a lot, first Mini used this technology to create a truly interactive experience with a piece of magazine advertisement, following this a lot of brands used AR in their new campaigns. Today we have another example from Brazil, as Doritos launch a special edition for [...]

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Cubes R Us – The Gruen Transfer Pitch Ad

1. April 2009

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Tonight my agency, IdeaWorks, was featured on The Gruen Transfer Tv show in the hugely sort after “Pitch” section where two competing agencies are given the weirdest of weird briefs, with about $500 spending money to create a 60 second ad. Most agencies produce cheap, quirky little ads for a laugh and you can check them all out [...]

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