Archive | April, 2009

W+K Wieden Kennedy Virtual Easter Egg Hunt

14. April 2009

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W+K Wieden Kennedy launched a Virtual Easter Egg Hunt for the festive period using one of the latest Microsoft technologies called Photosynth. A very cool app that constructs 3D environments from photos and lets you create a virtual experience online. W+K synthed over 900 photos into a 3D virtual easter egg hunt challenging users to find [...]

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BIG W Online Photo Competition

14. April 2009

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Rarely do I self promote, but today we launched an online competition for BIG W called Top Dogs & Cool Cats. It’s a great little flash application where users upload a photo of their dog or cat, share it with a stack of people and hope to get enough votes to stay in the top [...]

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Sponsored Facebook Events

14. April 2009

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Facebook has never been a good events management tool for both organisers and attendees alike.  I spotted this sponsored event for the SYTYCD tour - I wonder what the real turn arounds on this are? What first struck me is the call to action – there is no ‘remove from my events’ from the news screen.  [...]

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BMW Z4 Augmented Reality

9. April 2009

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BMW launched the new Z4 campaign and uses AR technology very innovative way. You can drive Z4 on your desktop and create your own drawings with the coloured tire marks of the car. Also you can submit your drawings to a gallery on Facebook and share with your friends. You can also click here to [...]

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Start Thinking Soldier Campaign

8. April 2009

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The new Start Thinking Soldier Campaign by the British Army & Publicis London provides a virtual experience to let people attempt war time decision making in real time. The website provides a full video experience where you are involved in special missions, then at critical stages the commander turns to you and asks “What would you do?”. Thinking on [...]

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Flutter: The New Twitter

6. April 2009

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If you like Twitter, you’ll love Flutter. This video will tell you everything you need to know!

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The Brand Gap Presentation

6. April 2009

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I stumbled across this presentation on Slideshare, while it’s long at 160 slides, it’s well worth the read if you’re even remotely interested in branding or brand building. But while I’m talking about Slideshare, don’t you think there should be a voice over with their presentations? There are so many great presentations that I’d kill to hear [...]

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UN Voices Campaign – Case Study

3. April 2009

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I met with The Hyperfactory the other day, and they talked me through the technology behind the UN Voices Campaign for the United Nations. In Australia, where the UN doesn’t really have too much an impact, it seemed critical that their big push to get Australian’s thinking about social issues made some noise, and make [...]

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Skype iPhone App Hits 1Million In 2 Days!

3. April 2009

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The Skype iPhone App has become the fastest downloaded app ever – hitting 1million downloads in just the first two days! That’s 6 downloads every second, crazy! I was predicting this might be one of the most downloaded apps of the year, but didn’t think it would crack these kind of numbers! You can download [...]

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Doritos Sweet Chili Website

2. April 2009

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In recent months we saw augmented reality (AR) based projects a lot, first Mini used this technology to create a truly interactive experience with a piece of magazine advertisement, following this a lot of brands used AR in their new campaigns. Today we have another example from Brazil, as Doritos launch a special edition for [...]

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