Archive | March, 2009

Stefan The Swopper: Social Media & Viral Campaign

22. March 2009

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Meet Stefan Kits, the young Swedish guy that just needed a change. How much of a change? Well Stefan decided to swap everything he owned for something different, with any random person out there willing to give it a shot – in a single month! Ok, so not entirly true, Stefan was part of the [...]

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What’s In The Box?

20. March 2009

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Last night when I was surfing on the net, I saw a strange message on Youtube: ”Hurry up, this is an early temp version, will be deleted soon.” I watched this 9 minute long P.O.V short film with a bunch of assests from Halflife 2, looks cool and well produced as a viral. It’s obviously [...]

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2009 AIMIA Award Winners List

20. March 2009

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The 2009 AIMIA Award Winners List has been revealed, showcasing a range of great digital work downunder across about 25 AIMIA award categories for 2009. It was hoted by Adam Spencer and Airlie Walsh which kept the audience entertained! Click here to check out all the winners. The Quantum Code campaign picked up two awards (Euro [...]

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Pepsico Zeigeist: Twitter Widget @ SXSW

19. March 2009

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At SXSW, Pepsico (the major sponsor) created “Zeigeist”, a twitter widget that aggregates tweets & keywords, transforming them into visual groups based on activity like eating, partying, travelling, drinking, connecting .etc then streaming their tweets via a very slick interface to so that the entire event is summarised for anyone that couldn’t attend! Very cool app, it was [...]

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Email Marketing Benchmark Report 2009

18. March 2009

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Returnity has just released it’s Email Marketing Benchmark Report for 2009, the report provides insight, advice and benchmarking statistics regarding email marketing in Australia, for agencies & marketing managers. The Email Marketing Report for 2009 has been based on data  from nearly 100 million emails, 12,000 campaigns, 450 clients and 18 industry segments… So you [...]

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Ford Edge Crossover Website Launches In Brazil

17. March 2009

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JWT Brazil has just launched their long awaited Ford Edge Crossover Website, which is now on sale in Brazil. The website lets you explore key features of the car, set in different areas of the world and provides a great online experience (wish I was multi-lingual) from end to end. The website was in production for three solid months, [...]

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Uniqlo March Campaign Site

16. March 2009

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Uniqlo (one of the top Japanese clothing brands) are famous for launching interesting promo sites every other day of the week! the latest promo has 33 models marching to one of their siqnature beats, you can interact with each person to check out the featured clothing in more detail, then, call the next person in! [...]

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Earth Hour 2009 Video Gone Viral

15. March 2009

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The 2009 Earth Hour Video has gone viral which is a fantastic thing, currently sitting at about No.7 over at Viral Video Charts with a modest 250,000 views over the last 2 weeks. If you didn’t already know, Leo Burnett Sydney in partnership with WWF Australia created the whole Earth Hour concept which has rapidly spread [...]

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Facebook iPhone Apps Get Friends

15. March 2009

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If your agency pitches Facebook & iPhone Apps to clients, this will be music to your ears! Finally, in a huge step forward for Facebook, they will implement & support friend/contact data being imported into mobile applications via the official “Facebook connect” platform, starting now, with games like ”Agency Wars” ready for sale on iTunes. Check out the [...]

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Curacao Treasure Hunt Competition & Campaign

14. March 2009

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Launching on March 16, the Curacao Treasure Hunt Competition Campaign created by M&C Saatchi (North America) is giving people to chance to win $500k from the Island of Curacao, one of the more beautiful but lesser known tourist hot-spots in the Caribbean I’m told! Now this isn’t any ordinary campaign, this is the Curacao Treasure Hunt, and they are [...]

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GoldCross ReBrand Wins Awards

13. March 2009

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Not quite self promotion here, but close, the Brand Experience team at my agency just won a suite of branding awards, so I thought I’d post up a quick example of their work, it’s absolute best-in-class branding & identity deisgn, led by Glen Barry & Steven Arnold. We recently re-branded a company called GoldCross, and just one [...]

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Axe: The Fixer Show

12. March 2009

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Axe launched a new campaign website called ”The Fixer Show”. Its based on a talkshow which promises to fix everthing in your life with a funny presenter and hot brazilian girls. The TVC, yet another excellent production by Mekanism, has great viral potential in its own right. Actually I prefer the TVC (especially long version) [...]

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Google Voice To Finally Launch!

12. March 2009

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Google Voice, what the hell is that you say? In one of Google’s rather low-key acquisitions, they purchased a phone start-up called GrandCentral (founded in 2006) for about $50 million in cash mid 2007, GrandCentral offered a seriously valuable product; “one phone number for all your phones, for life“. Can you imagine how many contacts [...]

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M&M’s Launch Online Easter Egg Hunt

11. March 2009

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M&M’s have launched a stylish new online easter egg hunt microsite called “Join The Hunt“. The campaign was produced by FirstBorn & Proximity for the Canadian campaign. The easter egg hunt is promoting their “Speck-tacular Eggs” product line with users hunting down 16 speckled eggs for their chance to win a trip to New York, Las Vegas [...]

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Razorfish: Digital Outlook Report 2009

11. March 2009

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It’s here again, Razorfish has released Digital Outlook Report 09; their 5th annual report reveals the key digital trends, strategies and what to look out for throughout 2009. It’s an inspiring read, below are just a few key items from the report: ? Razorfish CEO Clark Kokich on ?From Breaking Campaigns to Building Client Businesses??? ? Shiv Singh on ?Trends In Social Influence Marketing??? [...]

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