Archive | February, 2009

Cadbury Goo The Egg – Bus Shelter Game

10. February 2009

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Check this out, a very cool new campaign from Cadbury (created by Saatchi & Saatchi) where they are turning London bus shelters into touchscreen interactive gaming platforms while people are waiting for next bus! Brilliant concept, and correct me if i’m wrong, but I’ve not seen anything this good in a bus shelter before? I’ve seen things [...]

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Facebook Overtakes MySpace In Search Volume

9. February 2009

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It’s been a long time coming (or has it!?), but Facebook has now claimed it’s place at the top of the social media search volume tree, if there was ever such a thing! Google Trends indicates that facebook now has the majority search volume of the two, in what looks be a huge (continued) serge of [...]

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IKEA Strory Telling Animations

9. February 2009

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I found this nice little site via Adverblog today, where IKEA has launched a new range of eco-friendly room ideas called PS, in a very new style, they’ve gone down a story telling angle, mixing a host of animation, illustration and video into an inspiring work of art. And if you can speak Swedish, there are these beautifully directed videos of [...]

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Best Job In The World: Campaign Results

8. February 2009

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The best job in the world now has some definitive social media and viral campaign results filtering though, and they quite literally are off the charts. By now, everyone has seen or heard about the Island Reef Job Campaign by Tourism Queensland, it’s been every where, with the campaign being incredibly well executed across Twitter, [...]

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The Honeyshed Has Been Shut Down By Publicis

4. February 2009

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Economic uncertainty is being blamed for the demise of the Honeyshed, with funding from Publicis being pulled & the site to be formally shut down. Don’t know the Honeyshed? It was launched in November 2007 as the pioneering branded content shopping website for the “digital generation” where users could watch a stack of branded content featuring models/actors who [...]

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The Smart Grid Campaign Website By GE

3. February 2009

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I Love this new website from GE. It’s called The Smart Grid, and GE is inviting people to come and Plug Into The Smart Grid to start saving the earth & money, by using their new eco-friendly technology. The site, by Goodby, Silverstein & Partners (and North Kingdom) is simply the best I’ve seen this year (so [...]

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Twestival – The Global Twitter Night!

2. February 2009

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A pretty cool twitter event called Twestival is almost here, and is organized completely by volunteers in cities around the world and all of the money raised goes directly to support their charity: water projects. On 12th February 2009 over 175cities around the world will take part in Twestivals which bring together Twitter communities for an evening of entertainment and to raise [...]

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Online Media Trends & Search Trends 2008

2. February 2009

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The Online Media and Search team at Compete took a look back at the major trends in Online Media & Search over the past year and made some predictions for 2009. Check out the presentation here, there are some really strong insights and a few great learnings for all.

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Hyundai Genesis Coupe Website – Edit Your Own

1. February 2009

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Hyundai will debut five new 30-second spots during the Super Bowl – featuring the Genesis Sedan & Genesis Coupe. The campaign includes a slick online component at www.EditYourOwn.com which allows visitors to create their own version of a Genesis Coupe ad called ?Epic Lap???, to be shared with friends and posted to social networking sites. Possibly one of the [...]

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Toyota Innovations Website – Why Not? Campaign

1. February 2009

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Toyota has just launched a new digital campaign website called “Toyota Why Not?” created by global creative agency Dentsu (America). It’s set in a semi-3D world where Toyota is challenging you to help them continue to innovate their technology & environmental benefits for new cars. It’s basically setup to be a shell for user generated content “innovation suggestions” that are [...]

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