Archive | February, 2009

The Symbiotic Nature of Web 2.0

27. February 2009

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Razorfish on the blurring between the worlds of social networks and Enterprise 2.0. Easy to read and very informative presentation. Would love to hear your thoughts on it?!

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The Future of Advertising Presentation

25. February 2009

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It?s a very useful presentation, a further insight into making creativity related today?s media landscape & opportunities around interactivity. But I believe that the future of advertising shouldn?t be about campaigns that are dependent on the strength of TV oriented creative. The strongest campaigns will be those that select the most appropriate medium in order to [...]

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eBook: The Passion Economy

23. February 2009

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The digital industry has some of the most passionate individuals in business today – but I may be biased. And we must remember to always differentiate between passion and excitement.  However it’s the people I’ve met with limitless energy, a lust for knowledge and who understand sharing is key, I know are fueled by passion. [...]

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Barnardo’s Troubled Youth Campaign

21. February 2009

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The new Barnardo’s Troubled Youth Campaign was launched by BBH London, I like especially the online banner ads; they are very powerful. We see violence and anger themed stuff everyday on Youtube, Dailymotion etc and we become numb to it. But in this campaign the scenes have blended really well with the idea and are [...]

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Fastest Growing Facebook Apps

19. February 2009

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There are hundreds of new facebook apps being launched every month, and sometimes you just never know whats fresh vs whats performing, so App Data provides facebook app metric data in real time so you can track whats hot and whats not! So in Feb 2009, here are the fastest growing facebook apps by percentage growth: [...]

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Frito-Lay Campaign: Made For Each Other

19. February 2009

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Goodby Silverstein & Partners have just launched another amazing site, this time for Frito-Lay in the US. The campaign is about promoting the bond between chips & dips which leads to the “Made for each Other” campaign name. There is some great animation, illustration and 3D work across three worlds and a multitude of quirky characters [...]

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Build Your Own Playground In Chicago

18. February 2009

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Allstate Insurance and the US Olympic committee launched a great online competition to support the effort in creating an Olympic bid for Chicago. They teamed up with Leo Burnett and Domani Studios to create a site allowing users to build their own playground, with the most voted playground actually being constructed in Jesse Owens Park [...]

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Mustang Interactive Online Experience

17. February 2009

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The new Mustang Interactive Online Experience website, created by WPP agency Wunderman Team Detroit and 2Advanced has just launched with a very cool, full video micro-site that allows you to interact with the video, read mustang stories, view image galleries, order brochures or just sit back and watch the experience. This style of micro-site is becoming more popular with [...]

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Branded iPhone Apps Presentation

17. February 2009

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I’ve been writing a tonne of presentations and credentials docs over the last few weeks, so naturally I’ve been looking all over the place getting great ideas. I stumbled across this one on slideshare and out of the 10-20 presentations I’d been reading, this one just clicked. So I thought I’d better post it while [...]

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Twitter Visualisation Of Superbowl Ad Activity

16. February 2009

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Now this is cool. A visualisation of the keywords being talked about on Twitter during the Superbowl has just blown me away, it’s great to see the power of such a medium taking shape with global brands, so thanks to the New York Times for creating such a cool app. I’ve got it set for “talked [...]

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LinkedIn Popularity Grows As Economy Sours…

15. February 2009

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Perhaps one of the only real benefactors of the global recession so far is LinkedIn – the most widely used Business Networking site on the planet, with more people than ever out of work globally, LinkedIn is booming according to ComScore, with unique visitors up over 22% in January (2009) to over 7.7 million uniques in just the US, not [...]

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FITC Amsterdam 2009 Sold Out

13. February 2009

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The FITC Amsterdam Show has been sold out, which is huge for these guys, the FITC is an emerging cult favourite for Design, Technology & Cool Shit (as they state) and is globally becoming one of the must-see’s for key industry people. They run workshops, have over 50 key presentations, pannels and forums discussing creative, technology, and business around [...]

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Arçelik: Rule The Stars

12. February 2009

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Research shows Arçelik is the most well-known and respected brand in Turkey. As their sole digital agency for the past 4 years, we are always expected to come up with ideas for digital campaigns to coincide with special days. For this St. Valentine?s day, we created a campaign microsite to generate viral buzz. We developed [...]

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Oren Lavie: Her Morning Elegance Viral Video

11. February 2009

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I spotted this very clever video a few weeks ago just as it came online, well, it’s now well any truly gone viral with over 15 million views in just over 2 weeks so I thought I’d better post it! To put that into perspective, the Cadbury Eyebrow Dance Viral only has 4 million views to its name, and [...]

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Dell Now Offering Exclusive Twitter Deals

10. February 2009

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Over the Christmas period Dell was using twitter (@DellOutlet) to alert customers about great offers, it was so popular they made over $1million from twitter traffic alone. Seeing that value, Dell has tuned their twitter strategy to offer Exclusive Twitter Deals to their followers every week, but not only that, they are providing real-time feedback, information and customer [...]

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