Archive | January, 2009

T-Mobile Dance Viral Video / Campaign

19. January 2009

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The latest viral video online is the new T-Mobile Dance Video from their new “share” campaign. It’s not all that original in that it is leveraging previous popular train station guerilla marketing tactics, but this time turns the entire station into a dance party! Kinda cool – but I don’t rate it.

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Whopper Sacrifice Shut Down! Results Are In!

19. January 2009

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As you’d have heard by now, the famous (and very short lived) whopper sacrifice campaign on face book has been stopped. But not actually by face book, according to Inside Facebookonly a small feature of the campaign (albeit the most important one!) was forced to be disabled, meaning that the infamous public sacrifices would now [...]

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Video: The Dramatic Shift In Marketing Reality

18. January 2009

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I’m sure you’ve all already seen this, but I need it for the archives! This is an amazing piece of video from Michael Reissinger about the short history of marketing, which he later re-names the Dramatic Shift In Marketing Reality, a video that perfectly illustrates our changing media consumption and how we use that to consume [...]

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The Dark Side Of Tanning Campaign Website

18. January 2009

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There has been a pretty compelling campaign called The Dark Side Of Tanning on Australian TV’s for most of summer, that talks about how easy it is to develop skin cancer from trying to tann in the sun, and the fact that it can’t always just be cut out. This website isn’t your typical flash [...]

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Do You Speak Galliano Campaign Website

14. January 2009

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Galliano is of course, a famous Italian beverage, and in this new campaign created by Tequila in Australia they are trying to change the perception from a brand you only drink when you’ve had a little too much to drink, to something a more classy, with tutorials on around its grass roots - Italian gestures and actions [...]

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How To Explain The Benefits Of Social Media

14. January 2009

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If you’ve been struggling with your clients adopting social media, or are trying to introduce traditional agency people or accounts teams to the benefits of social media then this video might just be how to explain the benefits of social media – in a very basic, introductory format – enough for you to then take over and fill [...]

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The Economist On Advertising Presentation

12. January 2009

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Presentation of The Economist explaining why in times of crisis, brands must invest in marketing rather than save money and cut back on advertising spend. It’s a great read and something you will want to share around, make sure you download the presentation. Check out the presentation here

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Webby Awards Entries Due Soon!

12. January 2009

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  It’s that time of year and the Webby Award Entries are due, January 30th to be exact, so if you’ve launched a great project in 2008 that fit’s into any of the following categories, you can pay the rediclous entry fee for your brillian work and hopefully be in with a chance to pick [...]

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Samsung Design That Performs Website

12. January 2009

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The Samsung Series 8 Campaign “design that performs” website is clean, sleek & progressively high-end with it’s classy delivery of content through a (slightly) unique style of navigation allowing you to match angles of the TV together to reveal video experiences of the new Samsung Series 8 LCD TV. Although not an amazing website, it’s a classy one [...]

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Zii Stemcell Hyper Computing Launched

10. January 2009

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  The Mystery of Zii had been revealed at CES 2009 – Zii Stemcell Hypercomputing is here (by creative labs) and looks like it might just revolutionise the world? If the explination and presentations they gave are correct – this new processor is 100x better than anything on the market today – 100x smaller, cheaper, greener [...]

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Tales Of The Road Campaign Website

9. January 2009

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The new Tales Of The Road Campaign (part of the Stop, Look & Listen project) from Think! Uk has a great TV ad with a very unique angle, but what you might not have seen is the campaign microsite created by Leo Burnett London. Its quite a nice little interactive experience for the kids they are hoping to pull [...]

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Compare The Meerkats Digital Campaign

9. January 2009

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I love this campaign. It’s bold, it’s quirky and best of all, it’s usually the type of campaign that a client never buys (this time they did), particurally when its website and URL’s can easily be confused or misheard. The Compare The Meerkats Campaign is basically a play on Compare the Market (car insurance) that [...]

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Coraline – Fantasy Stop-Motion Website

9. January 2009

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Coraline is an animated stop-motion horror fantasy film based on Neil Gaiman’s novella of the same name. Its is about a young girl, Coraline, who unlocks a mysterious door in her new home and enters into a parallel reality, a fantastical and thrilling imitation of her own dull life. When exploring Coraline’s house unlocks desktop [...]

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Whopper Sacrifice Campaign On Facebook

8. January 2009

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Whopper Sacrifice is possibly the most talked about thing online this week, and wow, Whopper Sacrifice is a killer campaign! This is the very first widget that actually deletes your facebook friends. Here is how it works, normally if you delete a friend, it happens silently in the background and chances are they will never know you [...]

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WWF: Light Bulb Campaign By Draft FCB

7. January 2009

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In this new campaign from WWF, Draft FCB, Toronto highlight the importance of making change at the highest level. WWF explains to consumers that with their support they work with government and industry to get to the core root of the issue. Because after all, an energy efficient light bulb can only be as efficient [...]

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