Archive | January, 2009

Amnesty International: 100 Days Campaign

23. January 2009

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Amnesty international in a campaign called ?100 days???, is asking Obama to meet the challenge and take concrete steps to counter terror with justice in his first 100 days in office. They said: ”we don’t expect the impossible from US President Barack Obama. We only ask him to take steps to counter terror with justice.” [...]

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2009 AIMIA Awards Finalists Revealed

22. January 2009

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AIMIA has released its awards shortlist for 2009. In what is sure to be one the most competitive AIMIA awards in a long time! One of the most contested categories for the Australian Interactive Media Industry Awards is that of best advertising/marketing. Four of the finalists – BMF (Project 696), Euro RSCG (Sony), GPY&R Brands (Save [...]

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Dear Mr President Website By Pepsi

22. January 2009

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Dear Mr President… Pepsi have launched a great site for the world to let the new President know anything they like! Created by R/GA users can create and upload a video of themselves telling the president what they think he should be refreshing! It then goes onto an ever expanding wall of Dear Mr President [...]

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How Do Crowds Work In Social Media Networks?

21. January 2009

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How do social media crowds work? Who are the social media influencers? What leverage can I gain by implementing social media strategies for my clients? These are the questions being asked every day as social media gains more and more PR attention across the industry, your clients are probably asking, even your agency staff, and there was [...]

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Puma: I Am 60 Campaign Website.

19. January 2009

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Interesting new site for the Puma I Am 60 Range, celebrating some old skool attire and their 60th birthday! The site is a typical upload your face kind of app that has been done to death, but with a small twist - you’ll get to dress your self in some great puma clothing, match your 60′s hair style and accessories [...]

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T-Mobile Dance Viral Video / Campaign

19. January 2009

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The latest viral video online is the new T-Mobile Dance Video from their new “share” campaign. It’s not all that original in that it is leveraging previous popular train station guerilla marketing tactics, but this time turns the entire station into a dance party! Kinda cool – but I don’t rate it.

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Whopper Sacrifice Shut Down! Results Are In!

19. January 2009

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As you’d have heard by now, the famous (and very short lived) whopper sacrifice campaign on face book has been stopped. But not actually by face book, according to Inside Facebookonly a small feature of the campaign (albeit the most important one!) was forced to be disabled, meaning that the infamous public sacrifices would now [...]

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Video: The Dramatic Shift In Marketing Reality

18. January 2009

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I’m sure you’ve all already seen this, but I need it for the archives! This is an amazing piece of video from Michael Reissinger about the short history of marketing, which he later re-names the Dramatic Shift In Marketing Reality, a video that perfectly illustrates our changing media consumption and how we use that to consume [...]

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The Dark Side Of Tanning Campaign Website

18. January 2009

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There has been a pretty compelling campaign called The Dark Side Of Tanning on Australian TV’s for most of summer, that talks about how easy it is to develop skin cancer from trying to tann in the sun, and the fact that it can’t always just be cut out. This website isn’t your typical flash [...]

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Do You Speak Galliano Campaign Website

14. January 2009

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Galliano is of course, a famous Italian beverage, and in this new campaign created by Tequila in Australia they are trying to change the perception from a brand you only drink when you’ve had a little too much to drink, to something a more classy, with tutorials on around its grass roots - Italian gestures and actions [...]

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