Archive | January, 2009

How To Explain The Benefits Of Social Media

14. January 2009

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If you’ve been struggling with your clients adopting social media, or are trying to introduce traditional agency people or accounts teams to the benefits of social media then this video might just be how to explain the benefits of social media – in a very basic, introductory format – enough for you to then take over and fill [...]

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The Economist On Advertising Presentation

12. January 2009

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Presentation of The Economist explaining why in times of crisis, brands must invest in marketing rather than save money and cut back on advertising spend. It’s a great read and something you will want to share around, make sure you download the presentation. Check out the presentation here

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Webby Awards Entries Due Soon!

12. January 2009

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  It’s that time of year and the Webby Award Entries are due, January 30th to be exact, so if you’ve launched a great project in 2008 that fit’s into any of the following categories, you can pay the rediclous entry fee for your brillian work and hopefully be in with a chance to pick [...]

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Samsung Design That Performs Website

12. January 2009

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The Samsung Series 8 Campaign “design that performs” website is clean, sleek & progressively high-end with it’s classy delivery of content through a (slightly) unique style of navigation allowing you to match angles of the TV together to reveal video experiences of the new Samsung Series 8 LCD TV. Although not an amazing website, it’s a classy one [...]

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Zii Stemcell Hyper Computing Launched

10. January 2009

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  The Mystery of Zii had been revealed at CES 2009 – Zii Stemcell Hypercomputing is here (by creative labs) and looks like it might just revolutionise the world? If the explination and presentations they gave are correct – this new processor is 100x better than anything on the market today – 100x smaller, cheaper, greener [...]

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Tales Of The Road Campaign Website

9. January 2009

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The new Tales Of The Road Campaign (part of the Stop, Look & Listen project) from Think! Uk has a great TV ad with a very unique angle, but what you might not have seen is the campaign microsite created by Leo Burnett London. Its quite a nice little interactive experience for the kids they are hoping to pull [...]

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Compare The Meerkats Digital Campaign

9. January 2009

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I love this campaign. It’s bold, it’s quirky and best of all, it’s usually the type of campaign that a client never buys (this time they did), particurally when its website and URL’s can easily be confused or misheard. The Compare The Meerkats Campaign is basically a play on Compare the Market (car insurance) that [...]

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Coraline – Fantasy Stop-Motion Website

9. January 2009

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Coraline is an animated stop-motion horror fantasy film based on Neil Gaiman’s novella of the same name. Its is about a young girl, Coraline, who unlocks a mysterious door in her new home and enters into a parallel reality, a fantastical and thrilling imitation of her own dull life. When exploring Coraline’s house unlocks desktop [...]

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Whopper Sacrifice Campaign On Facebook

8. January 2009

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Whopper Sacrifice is possibly the most talked about thing online this week, and wow, Whopper Sacrifice is a killer campaign! This is the very first widget that actually deletes your facebook friends. Here is how it works, normally if you delete a friend, it happens silently in the background and chances are they will never know you [...]

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WWF: Light Bulb Campaign By Draft FCB

7. January 2009

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In this new campaign from WWF, Draft FCB, Toronto highlight the importance of making change at the highest level. WWF explains to consumers that with their support they work with government and industry to get to the core root of the issue. Because after all, an energy efficient light bulb can only be as efficient [...]

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First user generated feature film, Faintheart

7. January 2009

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MySpace users have got together to make the first collaborative social networking movie called Faintheart. They’ve written the script, directed the action and played supporting roles, the film took just eight weeks to shoot and even the battle sequences of the film’s last 10 minutes were completed in just two days. More than 1,400 MySpace [...]

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Interactive Cocaine Experience / Awareness Website

5. January 2009

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Lately there has been a lot of engaging, emotive campaigns online related to drugs & alcohol. This one from TalkToFrank.com is different – it’s better, it’s more of a virtual / interactive cocaine experience, served as a blunt, visual warning to anyone thinking about trialing drugs. The Cocaine Basement’s Interactive Cocaine Experience (created by Profero – thanks Nick for the correction!) [...]

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Bush Bye Bye Party Starts!

5. January 2009

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As of writing, the one and only (almost) President Bush has another 14 days left in office. Is his departure from the White House worthy of a celebration? It seems that there are many many people around the world who want to party. While some of you might want to celebrate his 8 years in [...]

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New W+K Radio is live for creatives

5. January 2009

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WK Radio will be live and available to everyone on Monday at 9am (PST) January 5th 2009. The radio extension exists to inspire creativity through provocative conversations, interviews and artistic expressions relating to arts, culture, media, and music. They’re starting small with minimal programming hours, with a goal to eventually share an equal amount of [...]

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Audi Q5: Unbox The Box Tv Ad

5. January 2009

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Bartle Bogle Hegarty London published a new TV spot for Audi’s SUV, Q5.  Its not a typical stylish car advertisement like Audi’s old TV spots, this one is more imaginative, with mixed cell and 3d animation brilliantly interlinked to create a stunning new (catchy) ad. To view the full credit list click here.

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Advance Australia Dare Campaign

2. January 2009

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The Australia Day Council of NSW (ADCNSW) is running Advance Australia Dare, an online ?dare? campaign encouraging Australians to submit a video of themselves singing the national anthem in a musical tone that is meaningful to them.   The campaign has been created to celebrate Australia?s national anthem and encourage people to participate in a fun, educational and [...]

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Rundle Lantern

2. January 2009

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I like city installations, especially colorful ones. This one is in Adelaide, Australia, a multi story car park / mall composed of a big corner-wrapping screen. Each of the 748 ?pixels??? has two LED lights behind it, and it can do all the stuff that awesome big screens can do. It was designed by brand consulting firm Fusion. Rundle [...]

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Sydney New Years Eve Fireworks 2008/09

1. January 2009

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Nothing digital here, but I’m sure you will love it all the same (actually, this video is sitting at no.8 on the Viral Video Charts)! This is the Sydney New Years Eve Fireworks 2008/09 Video from Channel 10′s TV coverage of the NYE event. I’m biased, but Sydney has the best New Years Eve parties in the [...]

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Heineken Walk In Fridge

1. January 2009

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Heineken is a pretty good beer, but I think this ad is even better and probably one of the best they’ve ever made (certainly the best over the last few years). They have taken the epitome of any well-to-do woman’s house and hijacked it into a mans greatest triumph! I couldn’t find a related website for this exact [...]

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