Archive | January, 2009

Gaki Attack – Guerrilla Campaign For Nippon TV

30. January 2009

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Nippon TV has just launched an interesting guerrilla campaign (Japan’s most popular tv network). Nippon Tv has partnered with Hulu & Joost to create these mini comedy channels that run 24/7, named Gaki Attack, they lock four comedians in a gym and are randomly punished and tortured for 24 hours through a whole range of hilarious ninja attacks (in true [...]

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Your Inside Joke Is Now Online!

28. January 2009

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Have you ever enjoyed your inside joke with a group of friends at a party? Now you can online, with the latest viral campaign from US Cellular, in which users can upload photos and/or draw diagrams over the top to bring their inside jokes to life online and then share them with as many friends as they like! [...]

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Volkswagen Hands on Challenge

28. January 2009

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In November, APT launched a Qualification site with their new campaign for Volkswagen – Hands on Challange. The concept is simple: who keeps their hand on the car longest, wins a brand-new Volkswagen Golf Trend. They had to have a knock out round before christmas and now the final is here. 12 players left from the 175 players [...]

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Lexus: Cards Tv Spot

27. January 2009

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New Lexus commercial continues the ?behind every detail, there?s a detail??? marketing campaign and for its ES vehicle features the work of Bryan Berg, a Guinness World Record holder for card stacking. The spot uses Berg?s incredible card stacking abilities to show how the new ES engine eliminates even the tiniest vibrations. You can find [...]

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Facebook Traffic And Users Skyrocketing

26. January 2009

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Facebook stats have been off the charts over the last few months, putting on an additional 20 million unique visitors in December 2008, up from 200 million in November 2008 to 220 Million unique visits to facebook, while in contrast MySpace only managed 4 million according to comscore. Which makes facebook about twice the size [...]

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Career Builder Anonymous Tip Giver Viral Campaign

26. January 2009

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Career Builder is launching a new campaign for the Superbowl, including this attempted viral website that allows users to choose a funny animation and couple that with their own personal message (virtually spoken) or choose from a whole list of predefined comments and send it anonymously to friends or co-workers to let them know what you really [...]

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Noisy Interactive Posters For Saxso Funny Brazil

26. January 2009

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Very cool branding campaign for a Sound Engineering company in Brazil – Saxso Funny, where they’ve created a number of interactive posters as part of a new branding campaign around the thoughts of: Every Image Has A Sound. Love the concept, looks to be a great execution, well done DM9 DDB.

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Champion Hoodie Remix Competition

26. January 2009

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Champion Clothing has just launched a very cool digital campaign / online competition in the US called Hoodie Remix. The Hoodie Remix competition allows anyone over the age of 18 in the US to use a very intuitive Hoodie builder to create and customise their own unique style of hoodie that will automatically be displayed [...]

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Cadbury: Eyebrow Dance

26. January 2009

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A funny new Tv spot from Cadbury, the agency is Fallon London again. This one is as interesting as that Gorilla ad and has a real viral potential in it’s core concept.

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Dyson Mechanical Testing Campaign

24. January 2009

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Although this campaign website looks pretty basic and underwhelming, it represents a great approach in convincing potential customers that their products are top quality & highly tested. I guess you never really know how the products you buy are tested & this is a seriously simple way of showing your customers how great your product is. However, I would [...]

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