Archive | January, 2009

Gaki Attack – Guerrilla Campaign For Nippon TV

30. January 2009

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Nippon TV has just launched an interesting guerrilla campaign (Japan’s most popular tv network). Nippon Tv has partnered with Hulu & Joost to create these mini comedy channels that run 24/7, named Gaki Attack, they lock four comedians in a gym and are randomly punished and tortured for 24 hours through a whole range of hilarious ninja attacks (in true [...]

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Your Inside Joke Is Now Online!

28. January 2009

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Have you ever enjoyed your inside joke with a group of friends at a party? Now you can online, with the latest viral campaign from US Cellular, in which users can upload photos and/or draw diagrams over the top to bring their inside jokes to life online and then share them with as many friends as they like! [...]

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Volkswagen Hands on Challenge

28. January 2009

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In November, APT launched a Qualification site with their new campaign for Volkswagen – Hands on Challange. The concept is simple: who keeps their hand on the car longest, wins a brand-new Volkswagen Golf Trend. They had to have a knock out round before christmas and now the final is here. 12 players left from the 175 players [...]

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Lexus: Cards Tv Spot

27. January 2009

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New Lexus commercial continues the ?behind every detail, there?s a detail??? marketing campaign and for its ES vehicle features the work of Bryan Berg, a Guinness World Record holder for card stacking. The spot uses Berg?s incredible card stacking abilities to show how the new ES engine eliminates even the tiniest vibrations. You can find [...]

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Facebook Traffic And Users Skyrocketing

26. January 2009

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Facebook stats have been off the charts over the last few months, putting on an additional 20 million unique visitors in December 2008, up from 200 million in November 2008 to 220 Million unique visits to facebook, while in contrast MySpace only managed 4 million according to comscore. Which makes facebook about twice the size [...]

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Career Builder Anonymous Tip Giver Viral Campaign

26. January 2009

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Career Builder is launching a new campaign for the Superbowl, including this attempted viral website that allows users to choose a funny animation and couple that with their own personal message (virtually spoken) or choose from a whole list of predefined comments and send it anonymously to friends or co-workers to let them know what you really [...]

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Noisy Interactive Posters For Saxso Funny Brazil

26. January 2009

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Very cool branding campaign for a Sound Engineering company in Brazil – Saxso Funny, where they’ve created a number of interactive posters as part of a new branding campaign around the thoughts of: Every Image Has A Sound. Love the concept, looks to be a great execution, well done DM9 DDB.

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Champion Hoodie Remix Competition

26. January 2009

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Champion Clothing has just launched a very cool digital campaign / online competition in the US called Hoodie Remix. The Hoodie Remix competition allows anyone over the age of 18 in the US to use a very intuitive Hoodie builder to create and customise their own unique style of hoodie that will automatically be displayed [...]

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Cadbury: Eyebrow Dance

26. January 2009

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A funny new Tv spot from Cadbury, the agency is Fallon London again. This one is as interesting as that Gorilla ad and has a real viral potential in it’s core concept.

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Dyson Mechanical Testing Campaign

24. January 2009

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Although this campaign website looks pretty basic and underwhelming, it represents a great approach in convincing potential customers that their products are top quality & highly tested. I guess you never really know how the products you buy are tested & this is a seriously simple way of showing your customers how great your product is. However, I would [...]

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Amnesty International: 100 Days Campaign

23. January 2009

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Amnesty international in a campaign called ?100 days???, is asking Obama to meet the challenge and take concrete steps to counter terror with justice in his first 100 days in office. They said: ”we don’t expect the impossible from US President Barack Obama. We only ask him to take steps to counter terror with justice.” [...]

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2009 AIMIA Awards Finalists Revealed

22. January 2009

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AIMIA has released its awards shortlist for 2009. In what is sure to be one the most competitive AIMIA awards in a long time! One of the most contested categories for the Australian Interactive Media Industry Awards is that of best advertising/marketing. Four of the finalists – BMF (Project 696), Euro RSCG (Sony), GPY&R Brands (Save [...]

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Dear Mr President Website By Pepsi

22. January 2009

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Dear Mr President… Pepsi have launched a great site for the world to let the new President know anything they like! Created by R/GA users can create and upload a video of themselves telling the president what they think he should be refreshing! It then goes onto an ever expanding wall of Dear Mr President [...]

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How Do Crowds Work In Social Media Networks?

21. January 2009

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How do social media crowds work? Who are the social media influencers? What leverage can I gain by implementing social media strategies for my clients? These are the questions being asked every day as social media gains more and more PR attention across the industry, your clients are probably asking, even your agency staff, and there was [...]

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Puma: I Am 60 Campaign Website.

19. January 2009

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Interesting new site for the Puma I Am 60 Range, celebrating some old skool attire and their 60th birthday! The site is a typical upload your face kind of app that has been done to death, but with a small twist - you’ll get to dress your self in some great puma clothing, match your 60′s hair style and accessories [...]

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