Audi: Enter The Sandbox VR Experience

Sat, Feb 25, 2017
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Audi is asking you to enter the sandbox with an amazing new VR driving experience, combining a physical installation with real-time virtual reality rendering. The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track before the sand is carefully scanned by a depth-sensing camera, from which a virtual world is rendered in real-time.

Having built the track themselves, complete with crazy turns, jumps and bumps… drivers then buckle up in the new Audi Q5 VR experience, which becomes a portal to the virtual world they just created moments ago. Experience it here.

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Samsung Presents: The Gaming Marathon

Tue, Feb 21, 2017
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In pretty much every marathon around the world, runners get an RFID chip to track their times as they nail each leg of the race. So this year, to capitalise on the massive participation in the Samsung Marathon in Israel – Samsung decided to “Hack The Run For Good” by turning the marathon course into a virtual gaming track, turning the runners into gamers as they collected virtual coins that eventually became donations. Pretty cool. Created by the crew at Leo Burnett Israel.

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Introducing The Amazon Treasure Truck

Sun, Feb 19, 2017
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Ok ok, do you remember your local ice cream truck? That once-a-week joy machine that made your day every time you heard it coming down the streets? Introducing The Amazon Treasure Truck.

It’s a truck filled with treasure, well the type of treasure you kinda need, curated to what you and people like you in your area would love to buy. Treasure Truck cruises to different neighborhoods with one amazing item you won’t want to miss. The only catch, is right now, it’s only driving around Seattle. Find out more here.

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ASICS: The Big Chase 5k Run Experience

Mon, Feb 13, 2017
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Welcome to ASICS’ immersive theater experience… An experiential campaign in L.A. that took 60 runners into a film noir-themed experiential story that they literally ran through. On Jan. 27, the group of runners, including journalists and influencers stepped into the shoes of Hollywood detectives to solve a case.

Using a customised comms and a unique runner tracking system; mapping, routing and timing, the runners were choreographed across a 5K course taking in multiple locations for special theatrical interactions as they raced through the streets unravelling clues through downtown L.A. Created by the crew at 180 Amsterdam. Very cool. Enjoy.

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Forestry Commission: The Gruffalo Spotter AR

Sun, Feb 12, 2017
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This is a very cool, real-world AR experience called “The Gruffalo Spotter”, an augmented reality app designed for exclusive use on Gruffalo Spotters trails across England forests in 2017. The trails are packed with interactive facts about forest animals as you unlock augmented reality activities along the way for your kids. Once families have spotted the characters, they can use the app to bring the 3D characters to life and let the kids go wild. Find out more here…

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GEICO “Crushes” Pre-Roll Ads So You Don’t Skip

Wed, Feb 8, 2017
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So the most famous pre-roll advertiser on the planet has just released their latest incarnation of the ads. And of course, they are great! Similarly to the previous rounds, they start by saying what they are going to do, and in this case, it’s “crushing” the ads into smaller formats. Enjoy! Watch all the ads here...

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Tostitos “Party Safe Bag” For The Super Bowl

Thu, Feb 2, 2017
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Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn red and form a steering wheel to alert you to give up the keys and not drive home. That red-alert also reveals a unique Uber code along with a “Don’t drink and drive” message. Created by the guys at Goodby Silverstein & Partners.

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Watch Google’s Oscar Nominated VR Film ‘Pearl’

Thu, Jan 26, 2017
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It’s crazy to think that Google could create a film nominated for an academy award… but this is 2017. It’s a brilliant VR film called “Pearl” featuring a young girl, her father and the family car over a number of years, following the pair as the girl grows from a youngster into a young lady ready to take her dad’s legacy forward.

Think of it as part music video, part road-trip and then it becomes completely immersive with 360-degree animation that lets viewers explore the scenes on their phones as they look around in the car and find their own view of the story… Love it. Find out more here.

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Apotek: The Coughing Billboard

Sat, Jan 21, 2017
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There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near by smokers.

It’s a pretty fun way to get people to quit smoking for the new year in Sweden, with the pharmacy promoting nicotine replacement products as the pay off. Created by the crew at Akestam Holst.

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HTC VIVE: Future VR Tracking Ecosystem

Sat, Jan 14, 2017
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Fresh from CES 2017, this is the full round up of some seriously cool ecosystem hardware, experiences and platform upgrades for the HTC VIVE VR. It’s new “Tracker” combined with a hose of partner companies is now on show for everyone to see exactly what you can create with the VIVE.

You’ll notice a big emphasis on the new haptic VR guns too, with mobility backpacks and remote trackers as something that even small-er businesses will be able to take on and create VR experiences for customers, at highly affordable prices vs larger commercial operators. Click here to continue reading on the HTC VIVE at CES 2017...

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Meet The HyperSuit: A Flying VR Installation

Wed, Jan 11, 2017
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This is the Hypersuit. A VR installation that puts you into a “flying” position with arm extensions designed to drive the experience, providing motion control as if you were flying in a wing suit, or perhaps as an astronaut?

It’s just one of the (I’m assuming) million VR plays at CES this year, and forms the base controller of perhaps any gaming or training experience you could create. Find out more here.

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Introducing Tinder VR: A Perfect CES 2017 Troll

Mon, Jan 9, 2017
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CES is the world’s premier tech-product and innovation show, and bigger than ever this year, will of course be AR/VR goggles, glasses, headsets… you name it, it will be there in some form! So, of course Tinder, who’s stepping up to the plate of late with provocative PR worthy stunts.

And it’s not just a video, the multi-user VR experience is on show at CES in Las Vegas right now, where you can “look into the eyes of another person”… “We created our multi-user VR headset with the Tinder experience in mind. Real people having a real experience, and like the app, it only works with a double opt-in.” explains Tinder in their blog post here.

But perhaps the best burn was… “Welcome to the future. It’s all about human connection. Give it a try—you might enjoy it”.

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L’Oreal’s New Smart Hairbrush: Hair Coach

Sun, Jan 8, 2017
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You’ll remember that L’Oreal has been pushing its incubator the last few years, with the first product being the “MyUV” Patch. Great technology, just not the right customer experience for anyone to really want to adopt it, and perhaps ahead of its time in terms of demand for this kind of product.

Now they are upping the game for one of their sub brands ‘Kérastase’ with the “Hair Coach” powered by Nokia’s Withings (internet of things platform) creating a smart-hair-brush designed to help give you better hair via an array of sensors. But the question is – does the world want a smart-brush? I guess we’ll find out soon, if people are prepared to pay the near $200 USD price for them!
Click here to continue reading...

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Watch Honda’s Candy Cane Lane VR Experience

Tue, Jan 3, 2017
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This holiday season, Honda created a VR experience for the sick children that couldn’t leave hospital to see the lights around their town in Orange County… So meet “Candy Cane Lane” a VR experience where kids wear Oculus headsets while a virtual Honda-branded sleigh pulls them along a snow-covered neighborhood filled with holiday lights. Watch it in 4K here. Created by the guys at RPA.

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Watch Nike’s Ads That Hate Smartphone Addicts

Sun, Jan 1, 2017
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Well, it’s New Years Eve and you’re probably connected far too much with your smartphone right now. So, as 2017 approaches tonight, Nike has a message for you. Ok, they have a bunch of messages for you in the films below. And they all take aim at smartphone addicts. So, are we running today? Click here to watch all the Nike Films...

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The Most Shared Xmas Ad of 2016: John Lewis

Sun, Dec 25, 2016
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So John Lewis’ #BusterTheBoxer is not only the most shared ad of Xmas 2016, it’s the most shared ad of the entire year according to Unruly Media. So given it’s Christmas Eve, here it is, the most shared and most viewed holiday ad for 2016. Enjoy.

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Play Bacardi’s Instagram DJ Experience

Fri, Dec 23, 2016
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Bacardi has just launched perhaps the World’s First Instagram DJ experience via the new stories feature. Putting control into the hands of the user, and allowing them to mix tracks by pushing the story forwards and backwards with taps to the left and right of the Instagram Story.

With each tap sounding like a DJ mixing the turn tables via the video playing out in front of users. Pretty cool. You can check it out by playing with it here.

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Introducing Jarvis AI by Mark Zuckerberg

Thu, Dec 22, 2016
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So Mark Zuckerberg made it. After promising to build a Home AI system, we’ve been introduced to “Jarvis AI”, his personal home assistant with the voice played by none other than Morgan Freeman, and surely he’s the world’s best voice?!

Jarvis is connected to pretty much everything in his house. Lights, toaster, air-conditioning, FB messenger, Nest, Sonos, and even his T-Shirt gun. Check it out.

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Samsung + Casey Neistat: Human Flying Drone

Thu, Dec 22, 2016
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So Casey Neistat has done it again with his love for drones and all things boards… So, strapping on a snowboard, and teaming up with Samsung, he’s created the first ever human carrying drone, that tows up up mountains, but even cooler, straight up into the air! The video has nailed almost 4 million views in the first day. Now this is influencer content! Well played Samsung.

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Watch Google’s “2016 Year In Search” Review

Wed, Dec 21, 2016
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The famous year in review from Google, with news coverage of some of the world’s most inspiring and shocking stories, this is Google’s “Year in Search” video for 2016. Starting slightly on the darker side, the film manages to find the brighter side of the world and highlights a message of hope for the future. Enjoy.

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