Breakfast NY Presents: Flip-Disc Kinetic Displays

Mon, Dec 5, 2016
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Kinetic displays and sculptures are continually increasing in popularity as they arguably create a more tangible and interactive experience compared to LED screens. So BREAKFAST NY stepped in, and with some seriously cool Kinetic art installations and campaigns under their belt over the last few years, they’ve now productised this… The “Flip-Disc” Kinetic Display System, which you can now pre-order. Yes. Yes you can. Right here.

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The Race For The Future Of Virtual Reality

Sat, Dec 3, 2016
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Right now there is over $2 Trillion in market capitalisation for Virtual Reality startups, products and experiences. But who’s actually using VR and is it even worth it? Well, as Fortune Magazine highlights here, it’s deeper than you think, and beyond out typical marketing and brand focused experience conversations, VR (and the various variants of it..) are scaling fast. So much so, that it’s only a matter of time before the horrible goggles you currently see, become socially acceptable, as technology adoption catches up, and the experiences/content drive demand.

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Google Ai Experiments: Giorgio Cam!

Sun, Nov 27, 2016
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This is Giorgio Cam. An AI Machine Learning powered experiment from Google, that turns real-world objects into music made with your phone just by taking a picture. It uses image recognition to label what it sees, then it turns those labels into lyrics of a song. Fun right? Made in Google’s Creative Lab using MaryTTS, Tone.js, and Google Cloud Vision API. Enjoy.

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OK Go Presents “The One Moment” Film

Sun, Nov 27, 2016
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Well, yes, it’s OK Go good. Almost a benchmark in visual stimulation more so than the actual music and lyrics, with their latest masterpiece, stretching a 4.2s shot into a 4 minute music video, where at times, the frame rate hits 6000 frames per second, capturing exploding guitars at the finale… Just watch. And find out more here.

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Google Ai Experiments: Quick Draw!

Sun, Nov 20, 2016
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With machine learning becoming central to most business plans, Google is out there showcasing just how good they can be at Artificial Intelligence & Machine Learning, even on this simple, fun scale, to ensure everyone knows they are in the box seat.

This week I’ll showcase the range of experiments they have going on, with the first; Quick, Draw! A game that challenges you to draw different objects, while Google tries to guess them instantly as you continue to complete the picture. Think of it as the most fun game of Pictionary ever. You can play it here.

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Defacing Abuse: A Guerrilla Campaign

Wed, Nov 16, 2016
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Three young creatives; Jennifer Garcia, Carl Larsson, and Mishal Jagjivan wanted to help bring more awareness to the reality of Domestic Abuse, by flipping it on its head with existing advertising being hijacked and turned into their awareness campaign.

With thousands of women featuring in advertising posters and billboards around the world, it’s common place for derogatory words and images of sexual and physical abuse to be scrawled on these ads, often just as harmful as the ones delivered face to face. But verbal insults and harassment linger only in our memories.

So this creative crew took defaced ads made to hurt women, and defaced them ourselves to turn them into ads against women abuse. Because if abuse against women happens openly in public, what happens in private?

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Liseberg Halloween: The Virtual Reality Check

Sat, Nov 12, 2016
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How do you launch Halloween at an amusement park? You invite test subjects for a sneak peek of the year’s fancy new horror attraction, build up the atmosphere and suspense for a scary virtual reality experience. But instead, give them something even worse… A Real Experience. Created by the guys at DDB Gothenburg, Sweden.

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Take A Tour Of Intel’s Virtual Reality Lab

Wed, Nov 9, 2016
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Intel missed the mobile revolution, but they don’t want to miss what ever becomes of the virtual reality era. And with their processing power, they have the ability to remove “The Cord” that your Oculus and HTC units have and deliver an all-in-one device that you can take anywhere… Here’s a peak into their lab. Pretty cool.

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Amazon Alexa Hacked Into Billy Bass Fish

Sat, Nov 5, 2016
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So artist Brian Kane has transformed one of those famous Billy Bass Fish into an Amazon Alexa, by using a RasberryPi processing unit and the Alexa API, creating a slightly disturbing, but much more fun “Alexa” for the home! Expect to see more of this as the IOT world collides with art and design to create more useful and interesting connected objects for brands and art.

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Netflix: The Halloween Doorbell Project

Sun, Oct 30, 2016
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Netflix’s new Halloween Doorbell gives trick-or-treaters a scream while you continue to stream, with the DIY Halloween Doorbell (comes complete with build instructions) transforming your home into a trick-or-treaters’ delight while you never leave the TV…

You hang the Halloween Doorbell right over your existing one, so trick-or-treaters can’t find bother you. Then as trick-or-treaters approach your door, a proximity sensor in the doorbell will trigger the theme song from your chosen Netflix show! Then pressing the doorbell initiates a scream-mix from that show and unlocks a customisable message to your visitors on an LCD display screen shown right there in the doorbell. Pretty cool. Find out more here.

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Introducing The Microsoft Surface Studio

Thu, Oct 27, 2016
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A day before the big a Apple event to introduce new Macs… Microsoft launch this. The Surface Studio PC that looks more like the most amazing Macbook meets iMac meets iPad you’ve ever seen, but with a killer haptic control device and an amazing hinge that lets the computer become a tablet of sorts.

Oh yeah, and the product intro video is as good as any to launch a new device. Well played Microsoft. You can pre-order now for $2,999. Not bad hey?

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BMW Films Presents “The Escape” Full-Length

Mon, Oct 24, 2016
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BMW just released “The Escape” film moments ago, featuring the All-New 2017 BMW 5 Series and an all-star cast. Clive Owen, Dakota Fanning, Jon Bernthal… And it’s epic. Ok sure, you can’t compare it to an action feature film, regardless of the stars featuring, but for a brand to gamble on this is both bold and exciting to see. Well played BMW. You can find out more here.

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The “Great Volkswagen Ads” Documentary Film

Sat, Oct 22, 2016
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If you’ve worked in advertising, or studied it, you’ll know these ads. Perhaps the best of all time for Volkswagen, or indeed the entire auto-industry, becoming its own legendary status. So British filmmaker Joe Marcantonio, created a fantastic new documentary called “Remember Those Great Volkswagen Ads?” where he explores the dynamic and exciting power of advertising to help brands win the hearts and minds of consumers. It’s 18 minutes. Grab a coffee and enjoy!

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Red Bull “Smart” Payphones in São Paulo

Sat, Oct 15, 2016
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So Red Bull is hacking payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, a festival designed to inspire change in the city through the use of new technology applications.

Basically they are hack the city for the better. Red Bull “Smart Payphones” are a new hybrid-system that connects the location of the payphone, with bus timetable and location information to help move people around the city. Pretty cool stunt. Created by the LDC Agency in São Paulo.

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Facebook: Social Augmented Reality Is Here

Fri, Oct 14, 2016
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Mark Zuckerberg this week demoed the future of Augment Reality / VR with new “Social Reality” vision that brings people to life inside their Virtual Reality experiences, connected by friends to create a social-reality type experience.

Inside the experience you can do just about anything; play games, view photos, talk as if you were in person or watch 360 degree videos, and perhaps… even have a sword fight! It’s a product they’ve been testing and releasing sneak-peaks of for a while, so it’s going to be interesting to see how they plan on taking this to the masses.

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BMW Films: The Escape Trailer

Sun, Oct 9, 2016
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Remember “The Hire” was BMW’s first online film over a decade ago. It helped shape the future of online content, and now, they debut a trailer for the new BMW films “The Escape” which premiers in about two-and-a-half weeks.

The trailer is series of quick-cut, high-cctane scenes, with plenty of sheet metal, guns and a bit of blood in the mix. They managed to get Neill Blomkamp (of “District 9,” “Elysium”.. yep!) directing. Boom. Let’s see where this goes. Stay tuned to watch it here on Sunday October 23.

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Dove “Real Beauty Beats” Campaign

Mon, Oct 3, 2016
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Dove has released its next instalment of the famous “Real Beauty” campaign with a fantastic piece called “Real Beauty Beats” created in Portugal, where men are exclusively connected to heart rate monitors for this new experiment to show their reactions when describing different women’s beauty projected on a screen.

Special models are shown first, generating only superficial praise related to their physical characteristics, while in the second sequence, photos of special women are unexpectedly shown to the participants, such as a partner or a family member. It’s from this point onwards, that emotion takes over the experiment. At this moment, the considerable increase in heart rate leaves no doubt – real beauty, literally, touches the heart. Created by the crew at Black Ship in Portugal.

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Instagram “Like My Addiction” Campaign

Sun, Oct 2, 2016
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Instagram is often a place to showcase the amazing life you live, so it’s no wonder when Louise Delage launched her profile, posting fantastic photos in exotic locations, boats and parties that people started to like her photos and follow her profile.

But in this brilliant piece by BETC called “Like My Addiction” actually turned out to be a campaign for Addict Aide in France. Who claim out of every five deaths of young people, one is from addiction of some form. Addict Aide provides help, finances and resources for people who are worried about their own alcohol consumption, or that of someone close to them.

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AUDI: The “Duel” Presidential Debate Ad

Wed, Sep 28, 2016
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So the Presidential Debate is the new Superbowl. With Audi setting the standard for an epic, unbelievable ad for the new RS7. Perfectly presented in reverse, you have no idea where the story is going, or why they are “Dueling” until the very end, of course, aligned to the Presidential Debate it makes so much sense and ensures everyone sits glued to it.

It wouldn’t be completed without some easter eggs, like elephant and donkey ice sculptures, plus a Presidential Tower, a mobile phone with classified emails, a dossier of classified documents flying around and even a copy of William Shakespeare’s play Macbeth. Well played Audi. Well played. Watch it in reverse here...

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Introducing Snapchat Spectacles: Smart Glasses

Sun, Sep 25, 2016
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So Snapchat is becoming a camera company. Or so they say, with the launch of “Snapchat Spectacles” a new smart glasses product that lets users instantly snap 10 second videos straight from the glasses that are soon to go on sale for about $130 a pair.

It’s a pretty big play for Snapchat, and while some will call this gimmicky I think it might be more on trend with the connected wearables that people actually want. It’s not trying to be Google glass. It’s just being fun, instant, sharable. And that’s it. Perhaps that’s what people will actually buy. Simple. Fashionable. Affordable wearable tech. What do you think? Check out Snapchat Spectacles here.

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