The Mill ‘BLACKBIRD’ Innovation Case Study

Tue, Jun 28, 2016
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The Cannes Lions “Innovation” category was hotly contested again in 2016, but this was perhaps the most amazing piece, not from just it’s core idea or use of technology, but by how it will change the entire film production industry for car brands.

Meet the Mill’s “Blackbird” which sets out to transform the way automotive advertising is made – it’s a car rig that can be shot at any time, in any location, without the need to rely on a physical car. Check out the film above, it’s had over 2 million views in just a few days!

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The 100+ Best Slides From Cannes Lions 2016

Sun, Jun 26, 2016
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It’s back, the very best slides from Cannes Lions International Festival of Creativity, with Jesse Desjardins’ 100+ Best Slides From Cannes Lions 2016 SlideShare presentation. So if you’ve been to Cannes, you’ll know it’s a busy week, and almost impossible to get to all the sessions, so this is the best summary deck you’ll find, with 100+ slides takes form the best presenters.

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Meet ‘SOO’ The NRL’s Facebook Messenger Bot

Wed, Jun 22, 2016
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The NRL in Australia has become the World’s First sporting league to launch a ‘BOT’ on Facebook’s new messenger platform (beta), with ‘SOO’ the State of Origin Trivia Bot born. Created for the regions biggest sporting series, SOO is an autonomous trivia mogul that takes on the NRL’s millions of fans in intense rounds of State of Origin trivia complete with fun banter and cheeky one liners to keep things extra interesting. You can take it on here.

The NRL historically produces a host of innovative Facebook Apps, Digital & Mobile Platforms, Social Content, Activations and Mission Control rooms to drive the league forward, with the new Facebook Messenger Bot ‘SOO’, their latest experiment. Created by Matt Henry at the NRL with VML Australia.

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KFC: The Phone Charging Meal Box

Wed, Jun 22, 2016
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KFC love to tweak their meal boxes, and in India, they’ve taken it to the next level, with this new 5 in 1 box, complete with phone cable that plugs into the meal box, to charge your favourite mobile device. It’s a limited run, so you better get in quick! Created by the guys at Blink Digital.

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Beats by Dre “Straight Outta” Case Study

Fri, Jun 17, 2016
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Everyone is straight outta somewhere right? So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world. Here’s the case study video!

Perhaps one of the most simple campaigns of the year, but most shared! Created by R/GA London.

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Oculus Touch “Disc Wars” VR Game by CCP

Tue, Jun 14, 2016
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Remember in TRON where they start throwing electric frisbees? Well soon you’ll be able to play “Disc Wars” VR style, in a new game called “Project Arena” for the soon to be released Oculus Touch, created by the developers of “EVE Valkyrie” CCP Games.

I’ll be excited to see what a multi-player mode inside this game looks like! View the game here.

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Old Spice: GPS Dream Runner Activation

Mon, Jun 13, 2016
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Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test.

While arguably millions of people around the world using Nike+ have been known draw different types of objects in their runs, Old Spice might just be the first to reward it. Check it out some of the creations here.

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Google AnyPixel: Digital Installations Made Easy

Tue, Jun 7, 2016
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For a long time now, creating detailed interactive installations and visual walls has been tough, so Google made AnyPixel.js an an open source code and hardware library created to make easy to make interactive displays out of just about anything. With a base of great code, anyone can edit or transform it along with the schematics of the screen/lights/sensors .etc to create their own display at any kind of scale or complexity!

You can check out the very first one at their 8th Avenue lobby at the Google NYC office. It used 5880 off-the-shelf arcade buttons as pixels. And it’s awesome. Enjoy the code library here.

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SkyScanner Introduces Smart Messenger Bot

Sun, Jun 5, 2016
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SkyScanner, one of the world’s most popular flight search and booking engines has just released its Facebook Messenger Bot, and it’s pretty dam awesome. Perhaps its most powerful feature is the multi-user experience letting friends or family search and book together.

The SkyScanner Bot even lets you split the total booking price how ever you’d like, transact with your credit card right inside messenger, and get your confirmation too. Check it out here.

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Slideshare: 2016 SoDA Digital Industry Forecast

Sat, Jun 4, 2016
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SoDA reveals it’s 2016/17 Digital Marketing Outlook, with research and findings revealing several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations.

SoDA also continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues. Grab a coffee and enjoy the read. View more here.

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Volkswagen: The Human Crossing

Tue, May 31, 2016
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In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible and are human beings.

Children were given Volkswagen RFID tags, which synced their names to digital billboards which activated as they cross the road in key locations, making them more visible and creating human connections in the attempt to avoid more pedestrian accidents.

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GRIDI: An Interactive Music Making Installation

Sun, May 29, 2016
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GRIDI translates the methodology of composing electronic music into an interactive physical installation that lets anyone make music in just seconds as they experiment with various instruments, sounds and physical objects to create electronic beats.

Powered by Arduino, thousands of hand soldered wires and sensors to detect the coloured objects representing different instruments, the GRIDI installation was created by music producer Yuvi Gerstein, with the simple aim, to demonstrate the world of modern music composition can be accessible and intuitive for all. Check it out here. Or click here to watch the showcase.

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Cornetto: The Netflix Commitment Rings

Fri, May 27, 2016
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Probably the worst thing about streaming services, is when your partner watches the latest episode on Netflix while you’re on a night out, or has friends over and binge watches your favourite series…

Well, Cornetto have a solution! RFID powered Commitment Rings.

Once you’ve scored the rings, users activate the rings’ app, with couples then picking their favourite shows on Netflix, Hulu .etc, and when the rings are close to each other, the app detects you and your partner are together ready to watch the latest episodes and unblocks the series of your choice. Don’t have both rings… Bad luck. No Netflix. Register for yours here.

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Kit Kat: Staring Contest Vending Machine

Wed, May 25, 2016
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Kit Kat take their breaks seriously, so seriously that if you take part in their virtual staring contest and laugh, you’ll lose. With two interactive vending machines placed on two different college campuses in Brazil, and powered by facial recognition systems, each one streamed live video of the other vending machine, inviting students to take the challenge and stare into the face of another at the opposing campus. Then the contestant who held strong was rewarded with a Kit Kat Chunky candy bar. Created by JWT Brazil.

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Meet Allo: Google’s AI Powered Messenger App

Sun, May 22, 2016
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The world of AI powered chat bots is here, and Allo, Google’s new messenger bot, wants to be your favourite messenger app, by fusing all of the power of Google search, into your messenger app.

So, how does it work? Well kind of like your existing messenger app, but with search integrated to the core, and then powered by AI that will read the text, images and video to coming through messenger to help interperate and predict what you might reply with to either enhance or speed up your responses. Pretty cool. Coming in the next few months to iOS, but it’s already out on Android.

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Meet Viv: The Next Gen AI Assistant App

Sat, May 21, 2016
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Hate Siri? Then Viv is for you… Viv is an artificial intelligence platform that enables developers to distribute their products through an intelligent, conversational interface. It’s the simplest way for the world to interact with devices, services and things everywhere.

Viv is taught by the world, knows more than it is taught, and learns every day. So for every developer who builds into the platform, Viv gets smarter. Enjoy the demo of Viv from Tech Crunch Disrupt 2016.

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The Samsung “Blind Cap” Swimming System

Tue, May 17, 2016
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Introducing the Samsung Blind Cap, the world’s first swimming cap engineered with a vibration system and Bluetooth technology so that when synchronized to Samsung Gear S2 or Android, it removes the physical touch system used in professional swimming to alert blind swimmers at the exact moment they need to make a turn.

Samsung are famous for using their technology for good through new and innovative displays of what can be achieved when taking such a powerful brand and inventing on their key products with agencies and other tech companies… Then again, they’ve also been called out for making work just for the awards circuit. What do you think?

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Syrmo: Welcome To Connected Skateboarding

Mon, May 16, 2016
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Syrmo is a new connected “Smart Pad” that skateboarders attach to the trucks on their skateboards, it has a bunch of sensors that track every movement of the skateboard, connecting live to an App on their smartphones and records all the tricks in a real-time 3D space.

So skaters can re-live their tricks and share them on social media, analyse tricks and improve their form, beat rankings, challenge friends or other skaters. Syrmo hopes to become the biggest real-time social network for skaters. Created by the crew at Syrmo and McCann Madrid.

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McDonald’s Australia Snapchat Filter Series

Sun, May 15, 2016
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This week McDonald’s in Australia launched a series of iconic branded Snapchat filters to mark the official launch of sponsored ads by Snapchat downunder. With Snapchat the fastest growing social platform in Australia, the McDonald’s filters delivered millions of branded impressions and hundreds of thousands of branded snaps in the very first 24h sponsorship from Snapchat.

The only question now, is what will brands and agencies do with the rocketing platform?

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Intel Drone 100: The Future of Fireworks

Sun, May 15, 2016
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Intel and Ars Electronica Futurelab recently showcased how they broke the world record in the slightly unique category; Most Unmanned Aerial Vehicles (UAVs) Airborne Simultaneously. Except they did it in style, launching a synced virtual “Fireworks” show to a live orchestra, where the “Fireworks” were actually the effects of LED drones flying amazing patterns and sequences to create an amazing visual experience. See the full article on Intel.com Or watch the making of here...

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