Netflix – Real-Time Reactive GIF Campaign

Fri, Oct 31, 2014
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Netflix has kept entertainment at it’s heart in this latest outdoor ad campaign, creating the world’s first ever real-time outdoor billboard campaign using only GIFs.

With the recent comeback of GIFs Netflix spotted a new and interesting way to make outdoor billboards more reactive and interesting in this campaign from Ogilvy Paris. For the streaming service’s launch in France, Netflix created 100 different GIFs, some of which “reacted” to current events and even things like the weather (a rainy scene from a film when it’s actually raining at a bus stop). Whether you love or hate GIFs you’ll have to admit that this is an interesting way to grab attention in a traditionally static ad space. Love it or hate it?

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Union Station: Augmented Reality History Tours

Thu, Oct 30, 2014
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Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours that play out on their phones, as they explore the Union Station their own way.

The app provides in-depth story telling through 360 degree, location and image triggered, Augmented reality experiences, before users can go deeper through written stories, images and artefacts… It’s a neat piece of work and the ghost-like graphics make it work really well. Expect to see more and more historic locations and museums entering this space. Get the app here.

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Mercedes-Benz: The Instagram Car Builder

Wed, Oct 29, 2014
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So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but for cars, and it’s a lot of fun!

By going to the new GLA Instagram page, you are taken on a guided journey inside Instagram to explore and customise your new car. Wheels, Colours, Sunroof… Everything! And at the end, you’re taken to the end product you just created. Ready to like and share on Instagram… Pretty cool.

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Old Navy Gets In On The #Selfie Machine

Mon, Oct 27, 2014
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Undoubtedly, selfies were the creative trend for digital engagement ideas last year. We seemed to hit peak selfie (technically speaking) with the MegaFon MegaFaces installation at the Sochi games. An amazing piece of work:

Last week a similar idea appeared in a new Old Navy campaign. This begs the question, when is a derivative idea an appropriate and effective consumer engagement and when is it just a cheap copy? Personally, I quite like how Old Navy has simplified the technology into something more accessible and replicable. But there is still a feeling that we’ve seen it before. What do you think?

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SlideShare: How Google Works By Eric Schmidt

Sun, Oct 26, 2014
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Grab your morning coffee and have a good 5 minute read of this SlideShare presentation from Eric Schmidt, called ‘How Google Works’. It summaries the recent NY Times Best Selling book in 54 slides to give you a very top line look at what they unravel in the book about how Google runs its business.

You’ll love the vision of putting smart-creative-product people at the centre of the business, giving them the tools and freedom to create the future, and then building around those with the most impact… A great counter to the often finance/suit lead businesses you’re probably working with or in!

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ProGlove: A Professional Wearable-Tech Glove

Sat, Oct 25, 2014
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Meet ProGlove, a professional grade wearable-tech item concept that shows that not everything ‘Wearables’ are a ‘trend’… ProGlove is a actually a wearable tool, targeted at professional production processes (think car manufacturers). ProGlove enables its wearer to work faster, more accurately and more efficiently, plus it’s easy to use and unlocks a new level of control and business intelligence for production management.

ProGlove is one of 10 finalists in the Intel ‘Make It Wearable’ challenge, and I feel really highlights that wearable tech won’t be things that just measure your health. Perhaps the real value in wearable tech will come from in the corporate sector, with professional tech that helps people enhance their performance at work, or to help make things more efficient during production cycles. Either way, I love this prototype as it casts a new dimension in which to think about how wearables can come to life and be applied outside of health…

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Waterstones & Airbnb Seize The #waterstonestexan Moment

Thu, Oct 23, 2014
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WaterstonesTexan

So you’ve probably heard about the American (a Texan at that) that got locked inside a Waterstone’s bookstore after hours. His initial tweet sparked a hilarious trending conversation, one that was a perfect showcase of the narrative and creative power of the Twitter platform. Get the full lowdown at many different sites, like here: http://www.buzzfeed.com/alanwhite/everyones-going-to-be-tired-today-because-a-texan-got-locked. It’s as entertaining as it gets.

But what’s really amazing about the story is how the brand chose to respond. A couple days ago, Waterstones and Airbnb joined forces to turn the momentary buzz into a customer engagement opportunity, one that shows real creativity and wit. They are offering book lovers a chance to purposefully spend the night in the bookshop. Smart stuff. But most importantly was how fast the idea and the execution came together. The future of real time marketing is moving well beyond simply authoring a Tweet responding to ‘news’.

Word of warning to all the creatives out there in agency land, the idea was generated by Airbnb and taken directly to the brand. The competition for creative ideas continues to come from anywhere and everywhere.

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Heineken: ‘ShareTheSofa’ Case Study Video

Tue, Oct 21, 2014
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Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels.

Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with friends, bands, actors and complete with a Heineken bar… With the content being created in real-time and published straight from the teams sofa! It’s a pretty cool way for fans to engage in the game while watching the game… Courtesy of its major sponsor, Heineken!

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Volkswagen: ‘PoloTag’ Social Test Drives

Tue, Oct 21, 2014
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Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then.

With the person who drove it for the longest, without being tagged, won the new Polo. Meanwhile hundreds of others got in the cars to experience the new Polo first hand, while creating some social buzz around the new car. Created by the guys at Ogilvy CapeTown.

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Burberry ‘Kisses’ Campaign Case Study

Mon, Oct 20, 2014
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About a year ago, Burberry released a very cool piece of work called ‘Burberry Kisses’ which allowed almost anyone to send a virtual kiss from their mobile phone, to anyone in the world…

Burberry Kisses is an interactive experience that showcases our ‘love’ for one another, which can then communicated in the most human way possible: a kiss. Behind every great campaign is a story of how the magic came together. Burberry, Google and Grow go behind the scenes in the creative process, explore the technology and the multiple challenges that they faced to create such an amazing piece of work. Enjoy the video! #ArtCopyCode More info on the campaign here.

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SlideShare: Digital Strategy Toolbox 2014

Sun, Oct 19, 2014
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We posted our good friend Julian Cole’s first version of the ‘Digital Strategy Toolkit‘ almost two years ago, and this week he’s just released his 2014 updated version of that famous presentation. The Digital Strategy Toolbox for 2014 is now on SlideShare and embedded above for everyone to take note, get inspired and enjoy some tips and insider information from one of the world’s best planners.

The SlideShare presentation on a Digital Strategy Toolkit includes 19 updated tools and references. Covering Research, Social, Websites, Media and Inspiration. Perfect to read over a coffee!

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EA Sports ‘Madden NFL GIFERATOR’ Ad Engine

Wed, Oct 15, 2014
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As GIF’s continue to ramp up in popularity across the interweb, brands and entertainment companies are starting to realise the value in a GIF, particularly when they fall into the customisable, almost meme generator type scenario. And when you take that to sport, what do you get? Awesomeness…

EA Sports has launched the ‘Madden GIFERATOR’. A Real-Time Taunt Engine where you can ‘GIF your Rivals’ during every NFL game, for every big moment… It’s all powered by the Madden gaming engine and live NFL game data, creating real-time animated GIF’s of the big plays, ready for you to customise them, comment in them, and share them with friends/rivals around the world. Created by the guys at Heat, Grow + Google. #ArtCopyCode

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Nike ‘Phenomenal Shot’ Real-Time Ads

Tue, Oct 14, 2014
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As part of Nike’s ‘Risk Everything’ Campaign, they’ve teamed up with Google to create Real-Time ads that aim to let fans celebrate, re-mix, customise and share the celebration with their friends around the world… With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the game.

Each Real-Time Ad is rendered in a rich 3D-Engine and distributed via the Google Ad Network across all devices, with an immersive viewing experience on mobile with HTML5 and JavaScript work together with the phone’s gyroscope and compass data to determine the athlete’s position in a 3-D space. Then fans can spin 360° around a Nike athlete by tilting and panning their mobile device. The entire WebGL experience happens within the mobile browser, without the need to download an app. Very cool. Created by W+K, Grow. #ArtCopyCode

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McDonald’s: Gourmet Burger Kiosks

Sun, Oct 12, 2014
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McDonald’s in Australia is changing the fast food game with a new experimental restaurant serving ‘build your own’ gourmet burger meals that customers create on in-store kiosks, meaning you might never have to talk to that 16 year old order taker kid again!

The Kiosk is extremely easy to use, and focuses on up-selling by tapping into a growing customisation trend that sees increase basket sizes by allowing customers to add seemingly unlimited extras to their burgers. But these also aren’t just any McDonald’s burger, they come served on a wooden plate, with the chips in a mini deep fryer basket too… All delivered to the seat that you select.

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Dominos: Meet ‘Dom’ The ‘Siri’ of Pizza Ordering

Thu, Oct 9, 2014
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Meet Dom, he’s Domino’s new ‘Siri’ Competitor… The only problem is that all he knows is how to order pizza from Dominos. So if you need help cooking, calling friends, searching google .etc He’s not going to be any help. But, if you do want an easy way to order your favourite pizzas from Domino’s… Then Dom is your man! Just download the Domino’s app and give it a go. Nice play and nicely promoted. You can download the app here. Created by the guys at CP+B.

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