Target: Share The Force

Sun, Aug 30, 2015
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Target have just launched a new Star Wars fan site, an open world type platform, posed as a vast galaxy where you can upload your favourite Star Wars photo, and have it translated into a cluster of stars, leaving you with unique coordinates to re-locate your favourite memories any time on any device. With all memories being archived on LucasFilms.com Check it out here.

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The Void: Real-World VR Gaming Spaces

Thu, Aug 27, 2015
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It’s been a big week for Virtual Reality Gaming, with Zero Latency launching in Australia and The VOID getting closer to reality in the US, as people rush to launch cutting edge virtual reality gaming facilities around the world, for players who are expecting next-gen VR games.

The VOID is a different type of VR gaming experience, it’s not free-roam like Zero Latency, it’s actually a 4D experience, with a virtual world built over physical objects that you can interact with to unlock an entirely new, immersive gaming experience. Seriously cool.

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Madden NFL 2016: The Epic Launch Movie

Tue, Aug 25, 2015
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I’m not sure what I just watched. But I loved it. The new 2016 Madden NFL game by EA Sports is open for pre-orders on the back of this launch film, which I must say, is pretty cool. The film pulls together a team of world-renowned artists for an epic movie parody trailer, “Madden: The Movie.” Featuring playmakers such as Patriots’ Rob Gronkowski, Falcons’ Julio Jones, Steelers’ Antonio Brown and 49ers’ Colin Kaepernick join forces with celebrity favorites Dave Franco who is back this Madden Season to take on a new rival, Christopher Mintz-Plasse and Matthew Willig in a side-splitting, action-packed caper. Backing up their 2015 launch film in style. Very cool.

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SAB Miller: Abraxas Interactive Print Ads

Mon, Aug 24, 2015
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Here’s a nice print-ad play powered by the LED light on your Smart Phone, with SAB Miller’s Abraxas Ad that challenges you to turn on your light, running it behind the page, to unveil the story as your phone directs light through the page in any given area. Nice. Simple. No App needed! Cool.
Created by the crew at Wunderman Phantasia PERU.

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Zero Latency: Free Roam Virtual Reality Gaming

Sun, Aug 23, 2015
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Finally, Virtual Reality is stepping up to the plate, with a World First “Zero Latency” Free Roam, Multi-Player gaming setup in Melbourne, Australia. Using the latest Oculus Rift, and powered by Alienware backpacks, players can roam around inside a huge warehouse type structure with friends, in an immersive VR environment where they literally become the first-person shooter. Check it out here.

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Chatroulette: Live First Person Zombie Game

Fri, Aug 21, 2015
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This might be the best thing I’ve seen this year. It’s the world’s first Real Life First Person Shooter Game, played out live on Chatroulette, and damn I wish I could have played it. Realm Pictures pulled together an amazing story line, filled it with Zombies, weapons and challenges, then put their first person shooter to the test, as people from around the world connected to the game, typing “Start” to activate the experience. Click here to watch the behind the making of...

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B-Reel: Virtual Reality Adventures Game

Thu, Aug 20, 2015
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Check out B-Reel’s latest experiment, this time an adventure with Virtual Reality on Cardboard. The game is called “Stupid Big Hands” and is a prototype for Cardboard that provides pick-up-and-play type VR gaming.

You’ll take on the character of George, a 50m (160ft) tall guy, with over-sized uncontrollable hands that makes walking through cities a little bit dangerous and you try to keep him on track and all buildings standing. Check out the game here.

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SeeLight: Helping Blind People Navigate Cities

Tue, Aug 18, 2015
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SeeLight is a new, open source platform aiming to map the world’s traffic lights to help blind people be able to use any street, anywhere in the world, with the ability to easily stop and cross roads with confidence regardless of if the traffic lights have sound/tactile aids for the blind. Check it out here.

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Holiday Autos: Smells of Summer Machine

Mon, Aug 17, 2015
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How many creatives have come up with this idea? Bottling smells and being able to use them for something exciting… Well, Holiday Auto’s did, and put the range of #smellsofsummer into a tweet-powered vending machine for passers by to tweet for a free smell, while hoping to inspire them to book their next holiday! Pretty fun.

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Kickstarter: The SpaceVR Project

Sun, Aug 16, 2015
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As Virtual Reality continues to rise in both popularity and proliferation, new projects and startups are wanting to capture the world from new perspectives. But this one, from SpaceVR is a little different, they want to capture the world’s first Virtual Reality content from space, and give that to the world, so that almost anyone can experience what only the lucky few astronaut’s ever have… Check out their Kickstarter here, where they are trying to raise $500k.

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