Blue Ball Foundation: Play With Yourself

Mon, May 18, 2015
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Ok, so this video is censored… but it’s also still not exactly safe for work. Insert Reader warning here, but if you can appropriately view this, it’s a very smart native advertising content play for The Blue Ball Foundation, who is trying to raise awareness for testicular cancer. Only with this piece of advertising. It’s a little more… well, ballsy…

A Testicular Cancer Test… created inside an adult film. So people who’ve watched it online (like the stated 78% of all men who watch online adult films) can test themselves. Yes. Wow. Genius.

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KFC: Little Money Big Fun Instagram Campaign

Mon, May 18, 2015
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Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version.

It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.

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Introducing Lily: The Throw And Shoot Drone

Wed, May 13, 2015
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Now this is cool. Drones are the next big thing. And this one, called ‘Lily’ is a Throw-And-Fly drone, meaning that you can pull it out of your bag, throw it in the air and it will immediately power up and start following you, shooting HD video as you snowboard, bike, run or even paddle down some rapids… Plus, it’s waterproof! Check it out here.

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Shadow WiFi: Preventing Skin Cancer

Wed, May 13, 2015
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Skin Cancer is one of the world’s fastest growing diseases, and in Playa Agua Dulce, Peru, they’ve created an installation to help prevent it… Shadow WiFi, a large structure placed on beaches with a directional WiFi broadcast so that the free WiFi area moved in line with the shadow from the structure, and anyone left in the sun, could no-longer connect.

Created in partnership with Liga Contra el Cáncer and Happiness.

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Battersea Dogs Home: Follow You Billboards

Sun, May 10, 2015
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Here’s a pretty fun campaign for the Battersea Dogs Home, who are trying to get people to adopt Dog’s and Cats from their shelter. It starts with volunteers giving out leaflets which have been embedded with RFID Chips, and synced to every Adshell, Billboard and Big Screen in the Westfield Mall in London.

Starting with a #hashtag the new #LookingForYou campaign aims to create attention for a very worthy cause. Battersea Dogs and Cats help give homeless pets a second chance at life. The shelter re-homed over 3,000 dogs in 2014. Amazing. Created by the crew at Ogilvy in London.

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SlideShare: The SoDA Digital Report 2015

Wed, May 6, 2015
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The new SoDA Digital Report is out for 2015 (Volume 1) and brings another wealth of industry specific information to the table as it looks to how client engagements are evolving and the industry is shifting. Along with campaign and project spending, the rise of innovation labs and talent retention across the world. Grab a coffee, and enjoy an extremely detailed report into our industry.

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Volkswagen: The Reduce Speed Dial

Mon, May 4, 2015
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This is a really different piece from Volkswagen, called “The Reduce Speed Dial” this campaign calls out a number of families in New Zealand, and empowers their children to create the visuals seen on the speed-dial in each Volkswagen, hand-crafting the design of each number along with special messages that can be seen while driving.

It’s all part of an experiment to reduce speeding and aims to disrupt behaviour at this critical moment. Each family had a replacement panel for the speedo. Volkswagen followed all of the clarity and safety restrictions of a standard speedo, but the dial was personally hand written by a loved one.

This simple, personal mnemonic aims to remind drivers what they have to live for at the exact moment they consider speeding. You can read more here. Created by the guys at Colenso BBDO.

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Google Maps: Explore Loch Ness In Street View

Mon, Apr 27, 2015
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It’s here. The Loch Ness In Street View. And with it, the list of things you can actually do on Google Maps continues to expand with ever more functionality and innovation. This week, Google launched the mapping of Loch Ness, street-view style, that lets you search for the mythical monster both above and below water.

They’ve created explorable map of the lake, which is over 800 feet deep, complete with underwater shots via its famous 360-degree Streetview cameras and combined with the existing Google Maps images of the lake. Very cool. No reports of monsters found yet… Click here to explore.

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Apple Watch Reveals 3x New Ads

Sun, Apr 26, 2015
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With everyone wondering if they should be ordering Apple’s WATCH this week, I thought I’d post up their latest ads… 3x 60 second pieces showcasing the watch in action, no dialogue, just feature use in the wild as part of supposedly a typical daily life. Staged of course, but I like the basic use cases. Kinda. So, Who’s getting an Apple Watch? Click here to watch the other Ads...

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The Face of Litter: DNA Powered Deterrents

Fri, Apr 24, 2015
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Here’s a really interesting piece of work from Hong Kong, it’s called The Face Of Litter, and is almost a social experiment, taking rubbish samples from across the city, and extracting human DNA from them, before running that DNA data through systems to re-construct human faces, the actual ‘Faces of Litter’… A campaign that aims to be a deterrent by showcasing the re-constructed photos as posters/billboards around the city. What do you guys think?

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Carlsberg: A Billboard That Pours Beers!

Sun, Apr 19, 2015
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This is probably the best billboard ever created, made by Carlsberg, it’s big, green, and if you have a cup, you can pour yourself a beer straight from the billboard. In fact, you can probably pour as many as you like, but I suspect the line will get pretty long once word gets out… Very cool. Enjoy.

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Pedigree Found: Real Time Lost Dog App

Fri, Apr 17, 2015
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Genius. Ok so what happens when you lose your dog? Panic sets in, you roam the streets, maybe even put up posters in desperation. Well, now Pedigree has created ‘Pedigree Found’ and app to help find lost dogs in real-time.

Once you’ve got the app, and created your dogs profile, if your dog gets lost, then tapping the alert button inside the app will immediately generate real-time Google Ad Network banners acting as ‘Lost Dog Posters’ in around your area. Love the idea, nice work from Colenso BBDO in New Zealand.

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Old Spice Launches ‘Twitch’ Real-Life Game

Tue, Apr 14, 2015
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Incase you don’t know, Twitch is like YouTube, but it is all live-streamed, featuring only multiplayer games for people to watch, with an audience over 50 million strong.

Last year, there was the internet phenomenon “Twitch Plays Pokémon” where over 6.5 million people played the game or watched the live-stream. And now, Old Spice thought it would be fun to create a real-life Pokémon as part of their new ‘Nature Adventure’ campaign, where they give full-control of a human being, to the Twitch audience, for 3 straight days, 24/7, where he is contractually obliged to do ANYTHING the internet wants him to do in forrest in which they’ve placed him.

Yes they did. You can check it out here. What do you guys think?

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IKEA Now Offers Virtual Weddings Online

Mon, Apr 13, 2015
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Brilliant. IKEA has just about everything you can imagine, and now, they even offer virtual weddings! All through their new ‘Wedding Online’ service, where users can select from a range of beautiful locations, decorated to the max with IKEA products tapping new trends, before connecting with Facebook, and live-video streaming in their friends and family to the virtual wedding and recording the memories for the future. Created by Swedish agency Akestam Holst. Love it! View photos below...

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Chevrolet Launches ‘CoDriver’ Oculus VR Drive

Sat, Apr 11, 2015
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Chevrolet has unveiled its Colorado High Country pickup truck VR Experience called ‘The Delivery’ and is the first CoDriver experience to debut. Passengers will be virtually transported to the adventurous terrain of New Zealand and cast in the role of CoDriver for the ultimate off-road adventure. The drive will see them navigate rugged terrain and river crossings on a mysterious VR mission.

The experience combines Oculus Rift DK2 with both CGI and purpose shot 360 degree 12K resolution video footage, with 3D positional sound recording and in-car vibration simulation, all enabled by mounting a Chevrolet Colorado with a range of the latest technology. When combined, the passenger experiences a drive like no other through sight, sound and touch. Created by the guys at Isobar in Melbourne.

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