Netshoes: The World’s Smallest Pop-Up Store

Sun, Mar 29, 2015
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Here’s a pretty cool Pop-Up store, in fact, it’s said to be the World’s Smallest Pop-Up store with the most products; but I guess that’s easy when your pop-up store is just an an online store disguised as a pop-up, located at 1.149 and a half Oscar Freire street, in São Paulo, a location considered the biggest retail strip in Brasil, where over 35 thousand people pass by daily.

Cleverly placed between two other stores, the Netshoes pop-up store is barely wider than an iPad, and comes complete with door matt and mini-signage. The iPad simply loads the standard online store to give passers by the ability to shop over 40,000 pairs of sporting shoes in seconds. While also driving people to download the stores app on their own devices. Pretty cool little stunt for an eComm play. Nice work by DM9Sul.

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AirBites by AirBnB: Miami Ad School Concept

Tue, Mar 24, 2015
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A pretty cool concept from Miami Ad School students in Berlin, it’s called AirBites and is thought out to be a new venture from AirBnB where budding chefs and cooks can AirBite their home cooked dinners to tourists who are traveling through that area.

I wish they’d actually do this, we pitched this to tourism organisations in Australia without luck, so I’d love to see something like this become a reality! I’d use it. Nice work Antonio & Marc.

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Samsung: The World’s First Virtual Reality Birth

Sun, Mar 22, 2015
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Samsung owned industry sites this week with their ‘LifeLIVE’ event, which claims to be the world’s first Virtual Reality Birth in Australia, where a couple who are based 4,000km’s away from each other, were connected live, for a virtual birthing experience powered by Samsung’s VR Gear headset.

Of course this isn’t out of the box, the installation requires multiple additional cameras, recording equipment, streaming equipment and the Samsung Note 4 to achieve the VR effect with Samsung Gear VR. Nicely played just in time for Cannes, Leo Burnett Sydney.

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Meet Dorothy: Click Your Heels App + Object

Sun, Mar 15, 2015
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It’s a little old, but Dorothy is an awesome connected object meets micro controller that, with the click of your heels, can do just about anything you want… Perhaps that’s to get an Uber, text your friends, or have a fake call made to your phone to escape a date that’s going bad. Either way, you can set Dorothy to do just about anything you want. Find out more here.

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Crossy Road: A Super Addictive Mobile Game

Mon, Mar 9, 2015
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Flappy Bird? How about Crossy Road instead… A new super addictive mobile game that’s had over 50 Million downloads since it launched 3 months ago, pulling in over $10m in revenue. And while perhaps that $10m isn’t a huge number, when the game was made by just 2 guys from Australia, that’s a jackpot.

Crossy Road is actually a great story of how to crack the mobile gaming market, it plays like a version of the 1980s arcade mainstay Frogger, with better 3-D graphics and wacky characters in place of the vintage game’s log-hopping amphibian. In the new game, a pixel-art chicken has to cross the road, dodging obstacles like cars and predators, to get to the other side. It’s an “easy to learn but hard to master” tap-and-swipe game that is instantly engaging. Read more about it here.

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Mountain Dew: VR Backcountry Boarding

Sun, Mar 8, 2015
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Mountain Dew has just launched an aresome VR experience at the Burton US Open. Where they set out to capture a first-of-its-kind backcountry snowboarding experience in Virtual Reality during February 2015, allowing anyone with a Samsung Hear headset, to join the DEW Crew an participate in the backcountry trip!

Plus if you’ve got a Samsung Gear VR headset, you’ll be able to unlock a new interactive feature called the “Time Warp” that lets users press a button to jump backward in the experience to see an action sequence all over again. Pretty cool. Enjoy!

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GEICO Insurance: The Unskippable Pre-Roll Ad

Thu, Mar 5, 2015
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Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too. (more…)

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Volkswagen: The Blind Spot iPad Ad

Sat, Feb 28, 2015
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Volkswagen are known for some pretty unique ads, and this one specifically as a CSR piece around Motorcycle Riders and Volkswagen’s Side Assist Technology gets a reaction. The Ad follows the typical iPad ad style, with the user unsuspectingly swiping to a new page to unlock the interactive experience. What do you think? Created by the guys at AlmapBBDO.

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WWF: The Tiger Running Challenge

Tue, Feb 24, 2015
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Here’s a neat idea for WWF in Russia, where for the first time, you can stop racing friends on apps like Nike+ and take on something a little more competitive… Like a Tiger. A tiger with a GPS tracker that is. With Tigers in Russia running about 10km per day, you’ll be put to the test to see if you can beat it. The only catch, is that if you lose, you will automatically donate to WWF. Pretty cool.
Created by the crew at Hungry Boys, in Moscow.

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Adobe Celebrates 25 Years of Photoshop

Sat, Feb 21, 2015
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We’ve all grown up on Photoshop, it’s perhaps one of the most important pieces of software ever created, and it might just be the tool that got you your first job, or keeps you in a job, so Adobe have just put out a nice tribute to its 25th anniversary for all of us to enjoy… It’s called “Dream On” and showcases a snapshot view from old to new, touching some of the most amazing Photoshop!

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The Four Horsemen: Future Of Digital Business

Tue, Feb 17, 2015
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A brilliant presentation from Scott Galloway on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win and who will lose in the digital business economy. It’s a rapid fire, 90 slide, 15 minute presentation that you MUST watch. So grab a coffee, watch it and thank me later!

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Google Presents “The Android Chorus”

Sun, Feb 15, 2015
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So what happens when you take 300 odd Android phones, connect them all up and try to make them play a song together? Well, Google calls it “The Android Chorus” and its a little bit of tech-wizardry fun. There’s not much else to do but hit play, turn up the sound, and enjoy.

This was created to highlight Android’s “Be Together Not The Same” vision.

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ANA Airlines: Take Off Mode App Eases Anxiety

Thu, Feb 12, 2015
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Add this to the growing list of insightful uses of digital by the airline industry, ANA Airlines and their digital partner firstborn NY announced this week a new consumer engagement app called Take Off Mode. Taking advantage of newly unrestricted use of digital devices during takeoff and landing, the app offers a game experience intended to distract and soothe nervous fliers. I love the insight here and the acumen of this brand to really seize on a meaningful moment of engagement that just makes sense. It’s not interrupting and broadcasting to consumers, but partnering with them. From what I can see, the game mechanic is a little simple and I would wish for it to be more connected to the plane environment and the experience of take off. Granted there is a nice accelerometer usage that makes the game react during takeoff (which is pretty cool) but from what I can tell, the game is not built around that idea enough for my tastes. Regardless, I think this is a really great little project.

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SlideShare: The Marketing Playbook Is Dead

Sun, Feb 8, 2015
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There is a lot of hype around the death of typical marketing principles right now, and the famous “engagement” word had been beaten up pretty bad over the last few weeks, as studies, reports and new methodologies appear to be gaining some traction, aiming to show that people don’t interact with brands, let alone want to engage with or have a lasting relationship.

Of course in the same grasp; numbers, words and reports can be sliced and diced to prove just about anything… So what do you guys think? This SlideShare presentation from Nigel Rahimpour says to throw out the text book and aim for fame!

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Air France Launches Clever “UpgradeChallenge”

Wed, Feb 4, 2015
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Air France just launched a clever little mobile based game that allows people waiting at the gate to compete for upgrades to first class. I think this is pretty great for many reasons. It targets customer engagement at a key point of attention opportunity, when people are waiting for their flight and likely nose down into their devices. Simple. And the carrot at the end of the stick is something of high value to everyone in that ‘waiting’ moment. They’re already thinking about their ensuing discomfort of a long flight. Motivating. My only critique is that the game mechanic itself feels quite arbitrary — favouring the more dextrous and gamery contingent, despite many smiling (yet semi-confused looking) older folks being featured in the film. It’s a great campaign in my opinion, as it’s the kind of thing that could be made a permanent part of the brand experience. What if every transcontinental flight had some seats always saved, ready to be won via a digital engagement with the brand at the point of boarding? That’s gotta be cheaper and more valuable than any TVC. Would be a shame if this was just a one and done fleeting idea. What do you all think?

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