Facebook: Engineering Shopping Experiences

Wed, May 27, 2020
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Here’s a little behind the scenes of Facebook’s AI Engineering team, and how they are tackling Facebook’s new Shopping platform with AI to help understand objects and relationships the way humans do. The new AI shopping system on Facebook leverages state-of-the-art visual and image recognition models to improve the way people buy, sell, and discover items which we’ll cover below.

The AI brain includes a new a universal product recognition model that can identify highly-pointed product attributes across billions of every day photos; across different categories like food, fashion, automotive and almost anything for your home. Check out the detail on Facebook’s Shopping AI.

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The Best Super Bowl Commercials 2020

Thu, Feb 6, 2020
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It’s here. The Best. Super Bowl. Commercials. 2020. That’s right, we’ve compiled the very Best Super Bowl Commercials 2020 here below and what and epic year for Super Bowl Commercials, it feels like everyone is back. Almost… Watch the Porsche, Amazon, Google, Doritos, Budweiser, Cheetos, Pringles, Heineken and Soda Stream Super Bowl Commercials here. All of the Best Super Bowl Commercials 2020 that aired in 2020 are here, on YouTube. Just follow the link to get the full embedded list of videos. Grab some Doritos and enjoy! Best Super Bowl Commercials 2020.

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The 2020 Global Digital Landscape Report

Sat, Feb 1, 2020
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The 2020 Digital Landscape Report is here. It basically covers everything you need to know about mobility, the internet, social media, and e-commerce the world over in 2020. Here are a few highlights: There are 5.19b mobile phone users, 4.54b people on the internet and 3.8b people using social media. The report overs all social media statistics for 2020, including stats for Facebook, YouTube, Snap, Twitter .etc For more reports, stats and infographics check out this link.

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Pet-Commerce: Where Dog’s Choose Their Toys

Mon, May 6, 2019
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There’s an amazing online world for great pet products… But it’s the owners who choose them.
So Petz, the biggest online Pet retailer in Brazil, decided it’s time to give your pet the power to choose! They’ve introduced “Pet-Commerce” a whole new commerce experience that uses facial recognition and AI algorithms to let your pet choose the perfect toy. Check it out here.

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The HopePage: Mining Crypto For UNICEF

Sun, May 20, 2018
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The Hopepage is an all-new fundraising mechanic for UNICEF that operates on a global scale for good. For the very first time, anyone with a computer or laptop can mine cryptocurrency for a good cause, without the need of specialised equipment or software. Users simply keep The Hopepage open in a web browser to automatically mine crypto currency to raise funds UNICEF causes.

The Hopepage is powered by CoinHive’s AuthedMine, a world first implementation that completely flips the cryptojacking narrative – where hackers stole users’ computer power to fund themselves – into a positive one, to raise money for charity.

The Hopepage works by letting users donate a percentage of their unused computer processing power (20%-80%) to mine crypto currency in the background while they go about their normal day, with everything mined automatically being donated to UNICEF and converted back to real dollars.

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Nike “Run It” For The 2018 Winter Olympics

Sun, Feb 4, 2018
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Nike is jumping deeper into the entertainment space with this new music video spot in the lead up to the 2018 Winter Olympics. It’s called “RUN IT” featuring Jay Park and shows a snowboarder racing between abandoned snow covered cars, designed to be celebrating rule-breakers.

It’s all part of a campaign called “Impossible to Ignore,” which celebrates people who run their own path. Created by Wieden & Kennedy Tokyo, it’s just in time for the 2018 Winter Olympics taking place in PyeongChang, South Korea.

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Samsung Ostrich: Do What You Can’t

Thu, Dec 28, 2017
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For me, this was perhaps the best TVC of 2017. Samsung’s Ostrich. An icon of their #DoWhatYouCan’t campaign, plus the fact it won multiple Cannes Lions, this TVC made a dramatic twist in showcasing how VR can transport you to other worlds in an instant, in a seemingly realistic way. With this film, Samsung took a beautiful ostrich and allowed it to take to the air and become something unimaginable for an ostrich… All set to Elton John’s “Rocket Man” and made by Leo Burnett Chicago. Loved it.

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Destiny 2: An Amazon Alexa Gaming Wingman

Wed, Dec 6, 2017
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So “Destiny 2″ has it’s own Alexa Skill. A Ghost Skill if you will… that is embedded into Amazon Alexa devices, to give players some help from the famous A.I. assistant, synced and integrated directly into the game in real time.

The Ghost Skill enables a series of brand new ways to interact with the game, from recommendations for what to play next based on players’ real-time current progress through to easy way to talk to your friends in your clan, and even quick ways to equip your favourite gear. Pretty cool. Check it out here.

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OK Go’s New “Obsession” Music Video

Sun, Nov 26, 2017
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Here is OK Go’s latest music video extravaganza; Obsession. The innovative video (another magical piece!) is a collaboration between the band and paper company Double A, and utilises stop-motion, precise choreography and 567 high-speed printers to create the “world’s first paper mapping” project.

And just so you know, the band added the disclaimer that all the paper was completely recycled and donations have been made to Greenpeace to offset the footprint of creating this very cool video.

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Burger King Presents: Scary Clown Night

Mon, Oct 30, 2017
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Burger King is becoming famous for throwing its an annual Halloween promo. Last year they turned a store into the ghost of McDonalds. And for 2017 they’ve created #ScaryClownNight. So On Tuesday, October 31st, from 7PM to close, the first 500 guests that head to select BURGER KING® restaurants in Miami, Boston, LA, Austin and Salt Lake City dressed as a clown get a free WHOPPER®.

Pretty cool way to generate a whole bunch of PR. And collect some awesome UGC content at the same time. Well played BK.

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Google BikeAround: Street View For Alzheimers

Tue, Oct 3, 2017
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Meet Anne-Christine Hertz, a Swedish inventor who works at Health Technology Centre of Halland. Today, she shares a story of how the Centre used Google Street View to invent a device that helps the elderly with Alzheimer’s.

Every three seconds someone develops dementia, a condition that creates disability and dependency among many elderly people around the world, robbing the memory and judgment of some 40 million people. It’s not only overwhelming and stressful for those suffering, but also their loved ones trying to take care of them.

BikeAround is a new way to actively assist people with dementia, and pairs a stationary bike with Google Street View, that is then projected on a big screen to take patients on a virtual ride down memory lane, letting them pedal around a place they have visited in the past. Find out more here.

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Nike: Introducing The NBA Connected Jersey

Sun, Sep 17, 2017
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Here it is. And about time. The Nike x NBA Connected Jersey that connects wearers to highlight reels, the latest scores, player and team stats, exclusive content, training content and more. All by tapping their phone against the label. Boom!

It’s all triggered from the NikeConnect logo on Jerseys and shoes, you’ll just need the app (it works on both Android and iOS). It’s also a gateway to buying tickets, getting rewards, game-day entertainment, all personalised to you. Find out more here.

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Old Spice Launches 2h Invisible YouTube Film

Sat, Sep 2, 2017
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This is perhaps Old Spice’s weirdest experiment yet. And it’s called “Invisible World”, a full feature length 2 hour online film where you can’t see a thing, all designed to promote their new Invisible Spray deodorant. Reminder: You see absolutely nothing in this film, a few words here and there, a glitch of colour randomly… but you can hear the Old Spice fans who were cast via Twitter auditions.

Even weirder… The story is an action thriller based around a boy who opens up a gateway to an invisible dimension. But you’d never know, because you can’t see anything. Old Spice have done some incredible work, so it will be interesting to see where this one fits! Read more below...

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HEINZ: Instagram Posts You Can Eat

Sun, Aug 13, 2017
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Now this is a cool social play from Heinz. Who’ve launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time, and serving up delicious burgers made by chef Santi Roig from Underdog Meat & Beers restaurant.

The catch was, that if you liked the look of that post, swiping upward triggered the ability to order the contents of the post, which Heinz would then deliver to them in a personalised box. Very cool. Great work from the crew at agency ‘Africa’ and the Facebook Creative Shop team.

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TED Talks: YOLO AI Instant Object Recognition

Sun, Aug 6, 2017
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If you’re into AI then you’re going to love this TED Talk by Joseph Redmon. He works on a project called the YOLO (You Only Look Once) system, an open-source method of object detection that can identify objects in images and video… Think spotting zebras in images to reading stop signs in videos… all in near realtime. In this TED talk, Joseph Redmon shows off an amazing demo, and an important step forward for applications like self-driving cars, robotics and even cancer detection.

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Dunkirk: An Immersive WebVR Experience

Mon, Jul 31, 2017
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The new Dunkirk movie is meant to be epic. And EPIC is this: the new WebVR Experience for the feature film. This co-play experience requires two people to play. You can ask a friend to join, or team up with a random player from around the world – your choice!

Players become Allied troops on the beach deep in enemy territory. Players have to work together to save the other, just as they would have in the war, showcasing the camaraderie and teamwork that ultimately fuels the storyline of the amazing film. This project was created by Warner Brothers who worked with Google Zoo and the Google Chrome VR team. Click here to play.

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Miyubi: Oculus’ Feature-Length VR Experience

Sun, Jul 30, 2017
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Right. This is it. The world’s first feature length VR film for Oculus. Picture this. You’re in the 80s and you’re a robot. Yes. A Robot called “Miyubi”.

The immersive VR film puts you as the lead, a robot who is now loved by a very typical American family after “dad” gets back from Japan. The story explores things like love and obsolence, it’s almost Toy Story like to some degree. Created by Felix & Paul in partnership with FunnyorDie. And did I mention that even Jeff Goldblum is in it? You’ll have to unlock an Easter Egg to see.
View the promo trailer below...

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The KLM Care Tag: A Connected Device

Sun, Jul 9, 2017
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There are city guides on Google, and then there is this. The KLM Care Tag. It’s a smart audio luggage tag that now automatically provides tourists with GPS activated voice assistance and guidance across Amsterdam.

It’s somewhat seamless no matter if you’re walking or cycling through the city, offering up the perfect location based tip automatically at the right time. Mapped across the entire city of Amsterdam, KLM plotted the voice of their famously caring and helpful crew at every key spot where people can use some extra assistance. Find out more here. Created by the crew at DDB & Tribal, in Amsterdam.

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Royal Caribbean: Scuba Snapchat Spectacles

Tue, Jun 27, 2017
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Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent for the product and then equip ships with the goggles so guests can rent them!

It’s an interesting social-innovation play and a great way to connect Snapchat, Royal Caribbean and guests in a new way that wasn’t previously possible. Let’s see where it goes this summer!

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Microsoft Mixer: Interactive Fireworks Show

Sun, Jun 18, 2017
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Meet Microsoft’s “Twitch” Competitor. Called Mixer. In a very cool live stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves, with the viewers choosing the colours, shapes and sizes of fireworks in real time on the platform. Check it out here.

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