Introducing ‘COBI’ The World’s Smartest Bike

Sun, Dec 21, 2014
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This is a pretty cool project on KickStarter right now. It’s called “COBI” and once installed, gives you the equivalent of world’s smartest bike, allowing you to connect all sorts of parts/gadgets to its brain, with over 100 intelligent features to be activated and used.

With Smart-lights, charging stations, thumb controlled indicators, remote control audio, auto-breaking lights and indicators, proximity start-up and even navigation. Pretty cool. Back the project here.

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Publicis Groupe Agency Xmas Card

Sun, Dec 21, 2014
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Publicis Groupe love to create a little fun around Maurice Lèvy at this time of year, and for their 2014 Agency Xmas Card, they’ve turned his office into a virtual skill-tester claw machine, where you’re job is to help extract as many presents as possible, in partnership with the MAKE-A-WISH foundation, that Publicis will donate all of your efforts towards. Give it a crack for yourself here! Created by the guys at DigitasLBi France/LostBoys.

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Google: The Year In Search 2014

Wed, Dec 17, 2014
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Google’s annual ‘Year In Search’ is out, and in 2014 we searched trillions of times. So what do these searches say about us? About the world? Explore the Year in Search microsite from Google that lets you dig into the biggest stories of 2014, the big moments, the most important sporting/political events and the weirdest too. Enjoy over coffee this morning, there is a bit of content here!

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Digital Design Master in Amsterdam‏

Wed, Dec 17, 2014
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digital-design-master-in-amsterdam‏

I’ve been working in Amsterdam more than five years. I can confidently say this city has some of the best digital agencies and talent in Europe. In order to educate and attract even more talent, nine leading Dutch agencies –  Achtung!, Tribal DDBMediaMonksFHV BBDO, FabriqueMirabeau, Momkai, Tam Tam and Woedend! – collaborated with The Amsterdam University of Applied Sciences (HVA) to launch a new international master program in Digital Design.

The master in Digital Design will start in September 2015 with a number of pilot modules and will begin in February 2016 as full master’s program. International students wanting to sign up need a Bachelors degree in a relevant discipline, a personal vision on Digital Design, a track record and international attitude. The language of the master’s program is English.

You can find more details here.

 

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SlideShare: Purpose Driven Presentation Tips

Sat, Dec 13, 2014
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If you’ve ever been stuck while trying to crack a good presentation flow to generate outcomes in Keynote or Powerpoint, then this SlideShare will help give you a few tips for success, based on a theory of “THE WHAT”, “THE WHY” and “THE HOW”, this deck will talk you through tips, provide links to helpful sources and give you key points on how to make better Purpose Driven Presentations.

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Rewind YouTube Style 2014: A Year in Video

Wed, Dec 10, 2014
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It’s that time of year again when we look back at what the world has been loving on the internet this year! Rewind YouTube Style 2014 takes a look back at the year’s biggest video hits.

As with previous years this mash-up is an original production, rather than just a montage of already-existing footage, highlighting YouTube’s production studio skills. A nice feature, that we’ve seen in previous years, is the ability to scroll your mouse over the screen during playback to find hidden links to another 19 pieces of #YouTubeRewind video content. Rewind really makes you smile and you might well find guilty pleasure humming along to Iggy Azalea’s ‘Fancy’ or even Frozen’s ‘Let it go’!

You can also check out the behind the scenes footage below – Enjoy!
Check out the behind the scenes video

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ANDY Awards Amazing Call for Entries Videos

Wed, Dec 10, 2014
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Sometimes the ‘Call for Entries’ campaigns at the world’s best award shows, almost deserve awards themselves. And if there was ever a time, these three videos signalling that the ANDY’s are open for submissions, probably make the cut!

First up is the Explosive Ordnance Disposal Specialist, having one of the most stressful jobs on the planet, and he wouldn’t dare take your advertising job trying to make killer social media campaigns in a week… View the other ANDY Call For Entries videos...

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Intel: How We Keep Stephen Hawking Talking

Mon, Dec 8, 2014
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In early 2015, Intel will release to the public, with open access, a new assisted communications platform that will help over 3 million people globally with disabilities, communicate with the world. And today, Intel demonstrated for the first time with Professor Stephen Hawking, that very platform, after spending the last few years together developing the system.

Celebration, Intel and Stephen Hawking have teamed up to make a video showcasing the changing technologies that impact our lives everyday, while discussing technology that also allows him to communicate despite not being able to speak. Hawking reflects on the last 25 years working with intel powered technology to help break down barriers of communication within the disabled community. Lots of love to Intel. More on it here.

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Facebook Creates Series of ‘Just In Case Studies’

Sun, Dec 7, 2014
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Created for when you need them most, Facebook ‘Just In Case Studies’ are slightly humorous, short video pieces that become almost tutorials, in the fact they will show you how to use some of the more delicate features of Facebook, with an interesting story that you’ve probably experienced yourself, wrapped around it. Like how to Block and perhaps… Unblock… a lover! View other videos below...

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Pepsi Max: 3D Projection Time Tunnel Portal

Sat, Dec 6, 2014
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In the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters an augmented reality, stereo projection experience to reveal a giant portal to prehistoric dinosaurs and futuristic cyborgs as part of the latest installment from the Pepsi Max’s Unbelievable campaign.

A thin gauze stretched across the entire tunnel for projections to activate onto as commuters walked into the tunnel, crating the portals that looked as if they’d come out of no-where. I kind of wish the 3D visuals were more realistic given how ‘real’ this could have felt. Great installation. Created by the guys at AMV BBDO and GrandVisual.

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Durex Launches World’s First Dual Screen Ad

Sun, Nov 30, 2014
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DUREX creates a new way to interact with its ads, with a short film that follows a mail boy delivering a package of condoms to an apartment block that seems to be full of people having some fun… as the film shows you various couples getting a little hot/steamy through windows .etc

But, if you’ve got the app (iTunes or Google Play) and then point your phone at the TV or computer screen where the ad is playing, it automatically syncs to uncover the ads alternative views on the second screen, so you can enjoy those other steamy moments.

The tech works by using the mobile device’s camera and microphone to sync the ad, unlocking exclusive content and of course, the new Durex eComm store in which it was actually an ad for… Kinda fun. What do you guys think? Created by Havas Worldwide.

I expect to see these new ‘Dual Experience’ ads and content become a much bigger trend in 2015 as brands start to explore new ways to tell stories with tech. But was this actually a world first?

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Chrysler Launches Oculus Rift VR Experience

Thu, Nov 27, 2014
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Chrysler has created a first-of-its-kind interactive, photo­real virtual reality (VR) experience. It’s called ‘Beneath the Surface’ and is a four-minute experiment that pushes the boundaries of what’s doable in virtual reality.

Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour of the car and the state-­of-­the-­art facilities that make such a vehicle possible.

The experience is live at the LA Auto Show until Nov 30th and will have an encore at the Detroit Auto Show in Jan 2015. Created by Wieden+Kennedy Portland, Stopp and MPC Creative. (more…)

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Next Glass: Beer & Wine Taste Matching App

Wed, Nov 26, 2014
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Check out Next Glass. A data-driven beer and wine matching app that can tell you if you’ll like a particular drink, just by scanning the bottle, so that you’ll never have a bad drink again.

The app creates a “taste profile” by identifying your current favourite beers and wines, as well as your preferred flavours and textures before cross-referencing your profile against its 23,000 bottles of wine and beer. So that the moment you scan a bottle, you’ll have a compatibility match. Check it out here.

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Kellogg Throws Down Instagram Challenges

Sun, Nov 23, 2014
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Kellogg is throwing down the challenge to teens and their smartphones in Australia with ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app which sees teens battle it out in 21 interactive challenges, competing against their friends and influencers across surf, skate, bike and dance amongst others.

Users select a challenge, record themselves completing it, then throw it down to their friends on Instagram. Check out more here. Created by the guys at VML, in Sydney.

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GAP: Play Your Stripes With Augmented Reality

Mon, Nov 17, 2014
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As part of Weiden + Kennedy’s Dress Normal campaign, the Gap introduces an augmented reality experience called Play Your Stripes. I have to say, to my surprise it worked pretty seamlessly. At first. Then like all technically innovative ideas it loses shine real fast as the user discovers that they aren’t really playing anything of substance. Which is a shame, since the heart of the idea is right in the sweet spot for the brand. All in all a nice step in the right direction. Click here to keep reading...

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