The KLM Care Tag: A Connected Device

Sun, Jul 9, 2017
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There are city guides on Google, and then there is this. The KLM Care Tag. It’s a smart audio luggage tag that now automatically provides tourists with GPS activated voice assistance and guidance across Amsterdam.

It’s somewhat seamless no matter if you’re walking or cycling through the city, offering up the perfect location based tip automatically at the right time. Mapped across the entire city of Amsterdam, KLM plotted the voice of their famously caring and helpful crew at every key spot where people can use some extra assistance. Find out more here. Created by the crew at DDB & Tribal, in Amsterdam.

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Royal Caribbean: Scuba Snapchat Spectacles

Tue, Jun 27, 2017
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Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent for the product and then equip ships with the goggles so guests can rent them!

It’s an interesting social-innovation play and a great way to connect Snapchat, Royal Caribbean and guests in a new way that wasn’t previously possible. Let’s see where it goes this summer!

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Microsoft Mixer: Interactive Fireworks Show

Sun, Jun 18, 2017
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Meet Microsoft’s “Twitch” Competitor. Called Mixer. In a very cool live stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves, with the viewers choosing the colours, shapes and sizes of fireworks in real time on the platform. Check it out here.

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McDonald’s Snaplications: 10s Job Applications

Fri, Jun 9, 2017
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McDonald’s continues to be a fast-growing business and needs to recruit a lot of young people every year, and with their target young worker becoming harder and harder to engage, McDonald’s tuned Snapchat into their biggest recruitment channel, and made applying for a job a snap! With applicants activating a Snapchat lens from highly targeted recruitment ads, putting the McDonald’s crew hat and name badge on them virtually and asking them to simply send a 10 second “snaplication” telling McDonald’s why they wanted to apply for a job at Macca’s, to start the recruitment process, and getting a whole new audience to consider McDonald’s for a career.

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The NRL’s Real-Time “Instabilia” Campaign

Sun, Jun 4, 2017
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The NRL’s Instabilia campaign was a real-time in-game activation creating one-of-a-kind State of Origin memorabilia items instantly as those special moments happen on the field, packaged as promotional ads on Facebook, Twitter and Instagram and then immediately placed on eBay for auction for the games biggest fans.

Designed to turn traditional memorabilia (you know, the brand new jersey that came straight from a store to be signed by players…) into “Instabilia” which is born inside the real game, complete with all the dirt from the field, including the blood, sweat, and tears of the players who wore it!
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Gatorade Active Water: 3D Rain Installation

Sat, Jun 3, 2017
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So what if your water was as active as you? Well, that’s what Gatorade and Unit9 + TBWA out to find out in the launch of the new G Active by Gatorade, a water plus electrolytes combo that helps replace what you lose in exercise…

But that’s just the start. This near impossible 3D rain installation powered a completely in-camera captured story of how the G Active water can move with you. A seriously cool experience, exceptionally crafted. This should feature at Cannes. Click here to watch the making of video...

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Sweden Just Listed On Airbnb

Sat, May 27, 2017
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So after some epic Tourism Sweden campaigns of late, where do you go next? Well, it seems… to Airbnb. Sweden have just listed their entire country on Airbnb, baked our from their “Allemansrätten” or “the freedom to roam” which is a principle protected by Swedish law that gives all people the right to be free in Swedish nature, to walk, eat and do what ever they like… so, now you can too… via Airbnb. Check it out here.

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Nissan: The Percebeiro Shield

Sun, May 14, 2017
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Introducing Nissan’s Percebeiro Shield; a prototype wearable device that aims to help the ‘percebeiros’ (you know, the guys that collect those amazingly tasty shellfish) by predicting the sea’s behaviour, its dynamic movements, changes to the swell, rogue waves and other environmental changes… Ultimately helping to save lives and assist wiht their jobs in real-time. All powered by Nissan’s shield technology. Click here to continue reading...

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TED: Elon Musk’s The future we’re building

Sat, May 13, 2017
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This is a must watch 40min video (posting just incase you’ve not yet seen it!) with Elon Musk discussing his new Boring company in the US, what’s next from Tesla and where is SpaceX headed. Plus, it covers his his desire for building a future on Mars in this super cool conversation with TED’s Head Curator, Chris Anderson. Enjoy. Grab a coffee, or lunch. And watch.

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Google’s New Cardboard “Google Home” Kits

Sun, May 7, 2017
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Don’t have a Google Home yet? Don’t worry, you can build one yourself with Google’s new AIY kit projects that have just launched, the first being a replica “Google Home” made with Raspberry Pi.

The DIY Cardboard Kit connects you to the Google Assistant SDK, and the Google Cloud Speech API as part of the build. Then, you’re pretty much up and running with your very own raw version of a Google Home. Enjoy.

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Facebook F8: The New, The Wild, The Crazy

Tue, May 2, 2017
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Just incase you missed Facebook’s F8 conference last week, here is everything you need to know in a quick video wrap from TechCrunch. It wasn’t just any old F8, this year Zuckerberg stepped way outside of the norm for F8 and into a whole new world of wild… weird? but awesome.

From Brain-Computer interfaces, technology that helps you hear through your skin, new 360 cameras, a new world of AR lenses, FB workplace for bots, group messenger bots, new QR codes, released its own android app dev kit, offline mode in instagram… and of course… Facebook Spaces, that weird VR place that we’ll all eventually hang out in!

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This Is The New Google Earth: Explained Here

Sun, Apr 23, 2017
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So here it is. The new Google Earth. You’ve not got the whole world in your browser. Ready to explore. To get lost. Perhaps you can fly through landmarks around the world, and your favourite cities like London, Sydney and NYC in stunning 3D, then dive in to experience them first hand with Street View, or even under it, into the ocean!

But how does Googles pull this entire experience together, removing the clouds, sun reflections, and even the cars? How do they make it such a seriously stunning 3D experience? Well firstly, it’s NOT just satellite imagery. It’s backed up by planes, flying all around the world, getting that next level of data. Enjoy this amazing explanation video below.

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Tempo: The Pregnancy Test For Men

Sat, Apr 15, 2017
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Pregnancy tests reveal a very exciting, scary and emotional moment, but are almost always moments the woman spends alone. So BBDO Italy asked… What if there was an even more emotional way to find out you’re expecting a baby?

Welcome to the world’s first pregnancy test for men, that gives women the opportunity to share that moment in a very different way, through her partner. Enjoy. Find out more about the project here.

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Disney Parks: Pinterest Planning Pins

Tue, Apr 11, 2017
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This case is a little old now, but posting it for the archives as it’s a great example of imagining experiences on Pinterest! When Walt Disney World wanted to help guests bring their dream vacation to life, they decided to turn Pinterest into an official Walt Disney World planning tool, one where would be guests could use it to visually pin, and re-pin, their dream itinerary from over 800 official pins on Pinterest. Check it out here.

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FORD Launches The Smart Crib

Sun, Apr 9, 2017
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Is this the world’s first smart-crib? Ford says so, and now babies can get to sleep sleep at home the same way they sleep in a car as the smart crib reproduces your car’s movements and sounds once you train it in your car via the connected app experience, on trips around town.

The app lets you record your real life journeys, movements, turns and vibrations to allow the smart crib to replicate the subtle movements and motion that help put so many people to sleep so quickly in the car! Find out more here.

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Amazon’s Launches “Petlexa” Skill For the Echo

Sat, Apr 1, 2017
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Here we go. April 1st. And wasting no time was Amazon; Introducing the Petlexa skill for the Echo home device. The Petlexa feature allows dogs, cats, and other animals to communicate with Alexa just like you do (just watch!). The Petlexa feature gives pets the freedom to place orders from Amazon to help themselves and their human friends, or event to activate smart home enabled toys, bringing the world of IOT to every pet. Enjoy.

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NatGeo’s Twitter Powered Chalkboard Robot

Sun, Mar 19, 2017
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So for 2017 SXSW again became the home of experiential marketing, from huge VR installations to things like this… National Geographic’s “Genius” Twitter Powered Chalkboard Robot.

The Twitter Powered Chalkbot turns selfies turned into art in a recreation of the iconic “Genius” (that’s Albert Einstein) inventor’s “chalkboard.” So visitors to SXSW got to submit their selfies via Twitter by adding the #GeniusBoard hashtag, and then see their portrait drawn by a robotic arm using Einstein’s words, symbols and equations as pixels in real time. Enjoy. Created by the crew at Deeplocal.

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Game of Thrones: Facebook Live Stream Event

Sat, Mar 11, 2017
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Ok so, it seems there were a LOT of angry people talking about the FB live stream of a Game of Thrones season reveal, which at one point… have 130,000 people watching the ice melt. So in case you missed the big event. Here it is! Enjoy.

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LEGOLAND: A GPS Adventure Game

Wed, Mar 8, 2017
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If you live in America, then you’ve probably heard of Legoland and their new GPS adventure game built for kids, and back seat drivers. The real-time GPS linked adventure game app lets kids unlock missions, play advanced location based trivia and more all as they learn about the world around them inside the game.

A great way to connect with kids and families before they even get to the park. Created by the crew at VML New York. Check it out here.

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Apocalypse Live: Walking Dead FB Live Game

Fri, Mar 3, 2017
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Here is the world’s first Walking Dead promo that’s shot in real-time. Created by the guys at Achtung!, the promo is actually a real-time Facebook Live game where people watching can help shape the story as it plays out with two famous Dutch YouTube Vlogger stars, in an abandoned and a barren wasteland, surrounded by zombies. The setup looks pretty intense, and the live integration seem to play out almost perfectly, with users simply helping to vote on the story-path with the emoticons during the event. Enjoy!

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