BMW just released “The Escape” film moments ago, featuring the All-New 2017 BMW 5 Series and an all-star cast. Clive Owen, Dakota Fanning, Jon Bernthal… And it’s epic. Ok sure, you can’t compare it to an action feature film, regardless of the stars featuring, but for a brand to gamble on this is both bold and exciting to see. Well played BMW. You can find out more here.
If you’ve worked in advertising, or studied it, you’ll know these ads. Perhaps the best of all time for Volkswagen, or indeed the entire auto-industry, becoming its own legendary status. So British filmmaker Joe Marcantonio, created a fantastic new documentary called “Remember Those Great Volkswagen Ads?” where he explores the dynamic and exciting power of advertising to help brands win the hearts and minds of consumers. It’s 18 minutes. Grab a coffee and enjoy!
So Red Bull is hacking payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, a festival designed to inspire change in the city through the use of new technology applications.
Basically they are hack the city for the better. Red Bull “Smart Payphones” are a new hybrid-system that connects the location of the payphone, with bus timetable and location information to help move people around the city. Pretty cool stunt. Created by the LDC Agency in São Paulo.
Mark Zuckerberg this week demoed the future of Augment Reality / VR with new “Social Reality” vision that brings people to life inside their Virtual Reality experiences, connected by friends to create a social-reality type experience.
Inside the experience you can do just about anything; play games, view photos, talk as if you were in person or watch 360 degree videos, and perhaps… even have a sword fight! It’s a product they’ve been testing and releasing sneak-peaks of for a while, so it’s going to be interesting to see how they plan on taking this to the masses.
Remember “The Hire” was BMW’s first online film over a decade ago. It helped shape the future of online content, and now, they debut a trailer for the new BMW films “The Escape” which premiers in about two-and-a-half weeks.
The trailer is series of quick-cut, high-cctane scenes, with plenty of sheet metal, guns and a bit of blood in the mix. They managed to get Neill Blomkamp (of “District 9,” “Elysium”.. yep!) directing. Boom. Let’s see where this goes. Stay tuned to watch it here on Sunday October 23.
Dove has released its next instalment of the famous “Real Beauty” campaign with a fantastic piece called “Real Beauty Beats” created in Portugal, where men are exclusively connected to heart rate monitors for this new experiment to show their reactions when describing different women’s beauty projected on a screen.
Special models are shown first, generating only superficial praise related to their physical characteristics, while in the second sequence, photos of special women are unexpectedly shown to the participants, such as a partner or a family member. It’s from this point onwards, that emotion takes over the experiment. At this moment, the considerable increase in heart rate leaves no doubt – real beauty, literally, touches the heart. Created by the crew at Black Ship in Portugal.
Instagram is often a place to showcase the amazing life you live, so it’s no wonder when Louise Delage launched her profile, posting fantastic photos in exotic locations, boats and parties that people started to like her photos and follow her profile.
But in this brilliant piece by BETC called “Like My Addiction” actually turned out to be a campaign for Addict Aide in France. Who claim out of every five deaths of young people, one is from addiction of some form. Addict Aide provides help, finances and resources for people who are worried about their own alcohol consumption, or that of someone close to them.
So the Presidential Debate is the new Superbowl. With Audi setting the standard for an epic, unbelievable ad for the new RS7. Perfectly presented in reverse, you have no idea where the story is going, or why they are “Dueling” until the very end, of course, aligned to the Presidential Debate it makes so much sense and ensures everyone sits glued to it.
It wouldn’t be completed without some easter eggs, like elephant and donkey ice sculptures, plus a Presidential Tower, a mobile phone with classified emails, a dossier of classified documents flying around and even a copy of William Shakespeare’s play Macbeth. Well played Audi. Well played. Watch it in reverse here...
So Snapchat is becoming a camera company. Or so they say, with the launch of “Snapchat Spectacles” a new smart glasses product that lets users instantly snap 10 second videos straight from the glasses that are soon to go on sale for about $130 a pair.
It’s a pretty big play for Snapchat, and while some will call this gimmicky I think it might be more on trend with the connected wearables that people actually want. It’s not trying to be Google glass. It’s just being fun, instant, sharable. And that’s it. Perhaps that’s what people will actually buy. Simple. Fashionable. Affordable wearable tech. What do you think? Check out Snapchat Spectacles here.
Ok, so meet Google Trips. Created to give you everything you need to have the best holiday ever, with an online/offline app that helps you plan your perfect trip, while suggesting local events, places to eat, things to do and all the best activities and experiences in that area. All powered with downloadable off-line content.
But the big play here is Data… Now google will know exactly where you’re going. When. And for how long. Then you’ll know when you get there. It’s a re-targeting and contextualised dream for Google to sell to marketers. You can download the app here.
With the Wearable industry continually expanding, so many new startups are entering the market via KickStarter, including this one, LVL (pronounced Level) which is a new take on the typical FitBit type band, with a focus on measuring hydration as the key part of the fitness tracker. It seemed a little niche to me, until I saw the near $500,000 backing on KickStarter! Check it out.
Well, Ken Block’s GYMKHANA NINE is here. There isn’t much else to it apart from 8 minutes of awesome driving. Which, weirdly seemed so much simpler this time around compared to previous GYMKHANA’s, didn’t you think? Or is it that Ken Block is making it look easier. I’m not sure. Either way. It’s sitting at almost 10m views just a few days in, compared to his last one in March this year, delivering 20m plus views…
The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free petrol (and what cool experiences) they’ll unlock.
Created by The Martin Agency + Commonwealth/McCann.
With the scale of Virtual Reality content creation now allowing Art to meet Technology more often, we’re starting to see a whole new realm of VR content coming to life, and to this example, in some of the most traditional of cultural events being re-imagines through the lens of a 360° Camera.
Take Night Fall. The World’s First 360° VR Ballet. Lets people who might never goto the Ballet, enter a fascinating world where the boundary between dreams and reality seems to vanish as you become totally immersed in the story. Even more an enchanting experience for ballet-lovers. Enjoy. Read more here.
This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play.
Featuring a virtual game board, the app stashes gaming tickets onto the virtual board, and helps players keep track of what they still need to win those major prizes in the world’s largest promotion. The stash also doubles as a digital wallet, with players able to swipe-to-redeem prizes in store across the country. Created by VML Australia. Download the app here.
President Obama traveled to Yosemite National Park for its 100th birthday, and National Geographic captured the entire experience of the President’s trip to Yosemite like never before, with a 360 virtual reality experience on Facebook taking you on a tour of the ages, narrated by the president himself.
Most VR Experiences leave a lot to be desired at this early stage in their existence, but this one for 20th Century Fox’s “The Martian” helped put people inside the movie with one of the better promotional VR Experiences I’ve seen.
The Martian VR challenged players with an adventure on mars, perhaps even a daring mission playing out into an immersive experience to support the movie. Created by the guys at Rsa Films and The Virtual Reality Company in Los Angeles.
Here it comes. The commercialisation of Facebook Live. With game developer Blizzard Entertainment doing a deal that means Facebook users can stream their Blizzard gameplay over Facebook Live. It’s limited to PC-gamers in the Americas, Southeast Asia, Australia and New Zealand for now, and will soon hit all other console and gaming platforms. So what does this mean for your Facebook feed, or better yet for your brands to create new content?
When Lockheed Martin wanted to create a group VR experience, they didn’t mess around. Teaming up with Framestore and Unreal Engine to design and engineer an immersive, 360 virtual experience for groups of school kids in a way never before imagined; through a school bus.
Field Trip to Mars won 19 Lions (yes 19!!), more than any other single piece of work at Cannes this year… And it was across an impressive 11 categories; from Cyber to PR to Entertainment to Innovation, which is no easy feat. So, sit back, grab a coffee and enjoy the story of how the world’s most awarded campaign was made!
Google is ramping up mobile 360 video experiences, now you can explore some of the most amazing National Parks in the US, as you follow rangers on a journey to places most people never go.
You’ll experience some of the most amazing sights, unbelievable sounds, and crazy adventures of Kenai Fjords, Hawai’i Volcanoes, Carlsbad Caverns, Bryce Canyon, and Dry Tortugas in an interactive 360° video story shot and created by Google. So, where will you go? Click here to start your adventure.