Afterguard: Heads Up Display Glasses

Mon, Apr 21, 2014
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Glass? Well, everyones going to be doing them it seems, with the new ‘Afterguard‘ glasses that bring high-end yacht racing data to your sunglasses. For years, Yachts have been equipped with some of the most expensive and advanced devices and sensors you can imagine, but reading them in real-time, is often the biggest challenge.

Wearable tech will obviously rocket to new levels this year, I’m looking forward to watching this space! Meanwhile, Nike seems to have pulled out. What do you guys think? (Thanks Rob!)

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SlideShare: SoDA 2014 Digital Marketing Report

Sun, Apr 20, 2014
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Here is the latest report from SoDA, with the H1 Report for 2014. It’s created in partnership with Econsultancy Bi-Annually and includes a total of 736 respondents world-wide, the large majority being senior company decision-makers. It looks at the latest trends in digital marketing for 2014, how agencies and clients are positioned to handle them, and ultimately what is the industries biggest challenges. Enjoy this, its 200+ pages, so you’ll need a coffee!

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McVitie’s: Shoot The Cookies Chrome Extension

Tue, Apr 15, 2014
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A very cool play for a biscuit company, who of course, would hate cookies right? Well, here is McVitie’s #ShootTheCookies Chrome Extension, that allows you to rid your computer of all cookies that track your internet usage… Not as good as Ajax Social Wipes though! Thanks Lou!

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KIA: iPhone Powered Virtual Racetrack

Mon, Apr 14, 2014
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Check out this cool game from KIA, to promote their very first sports car, it’s called ‘GT RIDE’ and is based on a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world…

Once you’ve hand-made your crazy 3D track, you can instantly share that with friends and challenge them to beat you on your own track. Check it out here.

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The Sound Of Taste: An Interactive ‘Sonic’ Poster

Sun, Apr 13, 2014
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This is what’s know as a ‘sonic’ poster, a bluetooth connected printed posted that communicates with your mobile phone, utilising it as the speaker to bring the poster to life.

Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface, connected to your SmartPhone to deliver the richer experience. Pretty cool. What do you guys think?

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Kellogg’s Crunchy Nut: Late Night Chat Line

Thu, Apr 10, 2014
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Kellogg’s Crunchy Nut has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand, created by the guys at VML in Australia.

There are a host of YouTube teaser videos that ask you to call and text, while a microsite allowed you to experience some tasty models for yourself. Check it out here. View all videos here...

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Introducing The ‘Google Night Walk’ Experience

Tue, Apr 8, 2014
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Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring it to life. Click here to check it out.

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Game Of Thrones: Bring Down The King

Mon, Apr 7, 2014
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In a medieval meets modern twist, this installation to promote the new season of Game of Thrones in New Zealand challenges people to tweet #BringDownTheKing that powers a contraption in a town square in New Zealand where a rope tied to a sculpture of King Joffrey, tightens with every tweet… Very cool, check it out here. Created by the guys at DDB in Auckland.

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Gamebuino: An 8-Bit Arduino Powered Gameboy

Sat, Apr 5, 2014
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Now you can make your own GameBoy with the Arduino powered Gamebuino, an 8-Bit Arduino Powered, Programmable Gameboy tyle console, but it’s almost purely a raw electronics board, and is built as a developer type unit, and you can connect over 100+ of them together to do some pretty cool stuff. Gamebuino is designed to help you make your own games from scratch, pretty cool.

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Adobe Lights: Real Time Logo Installation

Tue, Apr 1, 2014
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As part of Adobe’s Logo Remix project, where artists and agencies were asked to reinterpret the brand’s logo, comes ‘Adobe Lights’. Where creatives from Goodby Silverstein & Partners re-created the logo as a physical lights installation with 100 handmade cubes, each correlating to an artist using Adobe software in real time. the installation is a representation of the global community of artists and designers who work everyday, with the Adobe suite of products. Very cool.

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Carlsberg: Happy Beer Time Installation

Mon, Mar 31, 2014
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Carlsberg have just one-upped ‘Happy Hour’ creating what they deemed ‘Happy Hour 2.0′ and called it ‘#HappyBeerTime’… Carlsberg Group delivers 4G/USB sticks to pubs that plug directly into existing TV’s that launch the an app that hosts ‘#HappyBeerTime’

With every #HappyBeerTime Instagram photo posted from a designated venue location, ‘Happy Hour’ is automatically extended by a period of time. Cool activation piece.

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PlayStation: The Electric Shock Machine

Sun, Mar 30, 2014
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Playstation have created an installation that challenges people to insert their fingers into a machine that shock them, as a stunt to promote the new ‘inFAMOUS: Second Son’ game.

People step right up, insert their fingers into the holes in the machine, before it charges up and starts increasing the shock over 5 long seconds… If you make it all the way, you win the new game! Great stunt for Playstation Belgium, but not many YouTube views… Created by TBWA. (Thanks Rindert)

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SlideShare: Future Factors 2014 Report

Wed, Mar 26, 2014
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Here’s a great presentation called Future Factors for 2014, and it highlights just how connected objects will shape our future as the world runs wild for all things tech-focused this year.

It discusses everything from the future of branded content, to meaningful measurement, connected wellbeing and digital currency. A great read over coffee today. Nice work by WeAreSocial.

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OREO: Twitter Powered Vending Machine

Mon, Mar 24, 2014
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Love Oreo’s? Me too, and by the looks of it, everyone at SXSW did, where anyone could rock up to Oreo’s Raspberry Pi-powered “Trending Vending” machine, see what was popular and then have the Twitter Powered Vending machine translate that topic into a custom made Oreo just for you.

This video goes a little deeper into the tech than usual, so enjoy!

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Pepsi Max: Augmented Reality Bus Shelter Ad

Sun, Mar 23, 2014
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Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by!

From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi is a a little bit of branded fun. Unfortunately the scenarios are just a little too fake perhaps?

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