So the Super Bowl came and went for another year and even if your team didn’t win, you may have at least found some enjoyment in the commercials. Commanding the most expensive prices of all airtime, great creative minds are put to work to come up with some of the best 15, 30 and 60 second spots you’re ever likely to see. Past greats include the famous Apple “1984″ commercial and also the (infamously spoofed) Monster.com ad from 1999. YouTube are hosting the ads (all 65 of them) from the 2010 Super Bowl on the AdBlitz YouTube site where you can share and vote for your favourite ones. Check it out.

Playboy are finally hitting their digital strings. This is perhaps one of the coolest digital campaigns I’ve seen in a while, and on top of that, it’s probably going to be the most engaging they’ve ever done, appealing to both men and women alike, but all for very different reasons! (see it here).

Created by Grey Argentina, this Playboy digital campaign provides women with their very own home casting studio, setup right on their computer (with webcam!)  and the chance to make it onto the real playboy magazine cover. First, you’ll need to complete your shoot with your personal photographer, once you get your shots, you can choose the best photos and create your book.

Then, share it with all your friends as the winning girl  Click here to read the full article...

Global trend expert Ann Mack from JWT Intelligence has predicted the Top 100 things that you should watch out for in 2010. Its a great trend report fullfilled with interesting insights and covers a lot of trend topics like: “3D at home”, “Paying for online content”, “Organic fast food” and much more.

BBH London has released a series of funny mobile apps as part of the Lynx “Get In There” Campaign. The first one, shown above is called “Say Cheese” and the mobile app lets you take a photo but automatically show an alternate pic of your choice after the photo is taken.

Below are two other app demos, “Spin The Bottle” where you can actually fix who you’d like it to land on and another mobile app called “Perfect Man Revealed” where ladies can Click here to watch the other Lynx Effect Mobile Apps

Ahhh so is this where augmented reality will take us in the next decade? Hopefully not, but I can see what Keiichi Matsuda was thinking when creating this amazing video, with the blend between architecture, augmented reality and consumerism combining to create a pretty hectic (or is that enhanced?) kind of life. Hmmm.

This would be in direct comparison to Nokia’s Augmented Hyper Reality Demo released late last year where the combination of Augmented reality will supposedly simplify and energize life. Click here to watch the Nokia Augmented Hyper Reality Demo

Jagermeister has launched their new website which has transformed into more of a digital experience. Graphically it’s fantastic, set in a semi 3D world with some brilliant transitions between content areas with every page taking on a very individual design.

You’ll be able to access games, live content, rock contests, the story of Jagermeister, their online store and a complete drink suggestion list with options I’d have never thought about. Unfortunately once you get past the sexy graphics and slick flash work, you’ll probably never have a reason to come back, or want to… Click here to check out the site.

The Economist has released a special report on social networking last week. You can find a lot of important insights and statistics like, how social networks are changing the way people communicate, privacy in social media: Privacy 2.0, the future of social media towards a socialised state, recruitment in a social world and much more.

It’s really worth a read, you can check out the summary or download the report here.

In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS.

Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannavaro, Maria Sharapova and Kobe Bryant using the laces on their feet, hands and as a ball in the movie and want to encourage fans around the globe to join the Lace Up Save Lives.

The campaign also has several social networks like Facebook and Twitter, and a widget for use on websites and blogs. You can check out the website or watch the video here.

If you’re looking for some insight into the youth market for your brand or business, this 3 part report is a pretty good starting point from the guys over at What Youth Think. Above is the first of 3 reports (the remainder you can read below by clicking here, where they detail out the key trends in the youth of today from side-loading (getting content without paying) right through to plug-n-play payments and category passionistas! (via Viralblog)  Click here to continue reading the other 2 reports...

The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn’t demo the AR functionality, but is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m expecting big things!

Adidas will be releasing a new interactive game every month at Adidas Originals that can be access by the various shoes with AR codes embedded. I’m really looking forward to getting my hands on a pair! Would love to hear your comments on what you are expecting to see? (thanks Frank!)

Vodafone Turkey launched an integrated campaign promoting its brand new youth tariff “Cep Özgür”. The tariff, allowing young people to talk as long as they want for just 2 credits uses the visual language of grafitti. For outdoor and print, ads vandalized by graffiti have been used.

The new offer appears all over as though some youth came with a spray paint and modified the original offer, making it a much better one. The campaign also makes excellent use of the digital channel with a microsite and a massive online advertising campaign. Created by C-Section, the microsite allows users to browse the walls viewing some very stylish graffiti while discovering tariff benefits in a fun and engaging way. Click here to continue reading...

PwC released their inspirational 13th Annual Global CEO Survey. Its a great source for advertisers, marketers, managers and much more. You can find a lot of valuable content such as industries insights, CEO interviews, short-long term strategies…

You can check out or download the survey here.

Shiv Singh from Razorfish has created (and shared!) a great presentation on the value of social media as part of a combined marketing approach. Shiv calls it Social Influence Marketing, which when you get right down to it, is an approaching to marketing by including customers in the processes. Check it out on SlideShare!

If you haven’t noticed, last week I setup a survey feature on Digital Buzz. What I’ll be doing is running a new survey every week and compiling a report at the end of the year! Please feel free to email me any questions you’d like our readers opinions on! So I thought we’d kick-off with a pretty hot topic at the moment… QR Codes – What’s your take on them?

So far people think they are over rated. Have a different opinion? Make your vote count, just check out the survey on the right of this page! I’ll leave this up till Sunday and then start survey question!

Over the Christmas break I finally found the time to setup a fan page on Facebook, complete with cannibalising the logo to fit the skyscraper style space (sorry Deano!) . We’ve got almost 500 fans organically so far, and I also did a test run on facebook ads to generate a few fans, it worked pretty well (with the few $$ I spent) to be honest, but nothing beats a bit of WOM marketing so I’m hoping everyone can get their friends to become fans! Click here for the Digital Buzz facebook page.

The White House has released an official iPhone app in Obama’s ever present push into digital connection with the American public. The video above shows a real demo, but with a humorous take on the content within The White House iPhone App!

Features include things like; live streaming of White House events, press conferences, and a host of other on-demand videos along with pulling feeds from the White House blog and briefing room. You can download the iPhone app here!

People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and delight on the students faces as a magical Coke machine gives away bottle after bottle of free Coke, sunflowers, pizza, balloon animals and an epically huge six-foot sub!

So far it has been online for 10 days and its racked up 820,000 views on YouTube. The only distribution sources for the video were a tweet from the Coke Twitter account and their Facebook fan page. Interactive YouTube feature have been used to great effect as the video finishes with an interactive call to action “Share the Happiness” alongside the question “Where will the happiness strike next?”.

Right, I’m a sucker for gadgets and this might be one of the coolest I’ve ever seen. Not only is it controlled by your iPhone’s Wi-Fi, it’s got a camera that transmits live video from the quadricopter straight onto your screen so you can fly blind, but that’s just where this thing gets started!

It’s has a “real” Augmented Reality game extension, with the app mixing AR into the live video giving you control of all sorts of weapons to shoot virtual enemies as you streak through the skies! Plus, it’s got an opensource API located here for developers to create their own games for the copter!

This Hype video has been watched almost 1million times since launching in early Jan, so I’d expect demand to be big for this little gadget when it is released at some stage in 2010. Check out the site.

Lego have been doing some pretty cool things over the last year and to kick off 2010 they’ve launched a new online community called Lego Click, along with an iPhone app. This is the short film promoting the new online community built specifically for Lego enthusiasts, there they’ll get tips, inspiration and be able to tell their stories to the world. Click here to check out the new site.

Google has taken unboxing (the process of documenting a products removal from its packaging) to the next level with the latest promotion for its “superphone” the Nexus One: “NINJA’S UNBOXING”. It’s pretty self explanatory/awesome. Check it out!

So here it is, hot off the press from LoveJingles. I purchased January 18th for a special Digital Buzz Jingle to be created as part of Love’s quest for riches through selling a jingle a day in similar fashion to the I wear your T-Shirt model that became hugely popular last year.

All you do is supply them with a logo, blurb about your business and LoveJingles create one from scratch (you get what you are given) just for you. So please watch the jingle and make sure you post comments with your thoughts on it (good, bad, what ever!) Click here to watch it on YouTube.

The web is buzzing with the release of the new Nike True City iPhone App, just as you’d expect with anything new from Nike and it’s certainly justified from this hype video.

The Nike True City iPhone App looks seriously amazing, it gives you a unique insight into six European cities from hand picked local “Nike Insiders” while also delivering the latest premium content, product release integration, QR code readers for secret competitions that will be activated later and live social media integration with a rewards scheme for participation - all developed with the latest iPhone app features and technology. Click here to download the app!

If you’ve ever had a small media budget for a digital product launch, you’ll know that it just won’t go far enough to make an impact across the various sites you really need to hit. So you need to choose that media placement like you are spending your last dollar and customise the creative to the 10th degree to ensure you make the most of that buy.

Mccann Erickson, Israel did exactly this for Tnuva’s new Chocolate Desert in Israel. With some great research into the leading online dating website, they targeted users who’d not logged on for a certain period of time, expecting they’d been dating and once they logged back in after that period of time (eg. the break up!), Click here to continue reading...

A little while ago I posted the latest campaign from Mccann Erickson Israel for Yellow Retail – who provide online games and all sorts of interesting things. Now, this is the “Your Sad Friend” Facebook Campaign Case Study Video and details out some fantastic results while showcasing the campaign elements and strategy. (thanks for sending it through guys!)

I think the logic in this app was creative and the semantic technically spot on for the execution!

Domino’s Pizza launched an integrated campaign called: The Pizza Turnaround. The main idea is social: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to this feedback they created new pizza recipes. The campaign has been transformed into an inspiring documentary, filmed with company officials.

Creative agency is Crispin Porter + Bogusky and you can check out the campaign website here.