Google Maps: Explore Loch Ness In Street View

Mon, Apr 27, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
8 Comments

It’s here. The Loch Ness In Street View. And with it, the list of things you can actually do on Google Maps continues to expand with ever more functionality and innovation. This week, Google launched the mapping of Loch Ness, street-view style, that lets you search for the mythical monster both above and below water.

They’ve created explorable map of the lake, which is over 800 feet deep, complete with underwater shots via its famous 360-degree Streetview cameras and combined with the existing Google Maps images of the lake. Very cool. No reports of monsters found yet… Click here to explore.

Continue reading...

Posted by: 



Apple Watch Reveals 3x New Ads

Sun, Apr 26, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 4.00 out of 5)
7 Comments

With everyone wondering if they should be ordering Apple’s WATCH this week, I thought I’d post up their latest ads… 3x 60 second pieces showcasing the watch in action, no dialogue, just feature use in the wild as part of supposedly a typical daily life. Staged of course, but I like the basic use cases. Kinda. So, Who’s getting an Apple Watch? Click here to watch the other Ads...

Continue reading...

Posted by: 



The Face of Litter: DNA Powered Deterrents

Fri, Apr 24, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 1.80 out of 5)
18 Comments

Here’s a really interesting piece of work from Hong Kong, it’s called The Face Of Litter, and is almost a social experiment, taking rubbish samples from across the city, and extracting human DNA from them, before running that DNA data through systems to re-construct human faces, the actual ‘Faces of Litter’… A campaign that aims to be a deterrent by showcasing the re-constructed photos as posters/billboards around the city. What do you guys think?

Continue reading...

Posted by: 



Carlsberg: A Billboard That Pours Beers!

Sun, Apr 19, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 3.75 out of 5)
10 Comments

This is probably the best billboard ever created, made by Carlsberg, it’s big, green, and if you have a cup, you can pour yourself a beer straight from the billboard. In fact, you can probably pour as many as you like, but I suspect the line will get pretty long once word gets out… Very cool. Enjoy.

Continue reading...

Posted by: 



Pedigree Found: Real Time Lost Dog App

Fri, Apr 17, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 4.20 out of 5)
12 Comments

Genius. Ok so what happens when you lose your dog? Panic sets in, you roam the streets, maybe even put up posters in desperation. Well, now Pedigree has created ‘Pedigree Found’ and app to help find lost dogs in real-time.

Once you’ve got the app, and created your dogs profile, if your dog gets lost, then tapping the alert button inside the app will immediately generate real-time Google Ad Network banners acting as ‘Lost Dog Posters’ in around your area. Love the idea, nice work from Colenso BBDO in New Zealand.

Continue reading...

Posted by: 



Old Spice Launches ‘Twitch’ Real-Life Game

Tue, Apr 14, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 3.67 out of 5)
15 Comments

Incase you don’t know, Twitch is like YouTube, but it is all live-streamed, featuring only multiplayer games for people to watch, with an audience over 50 million strong.

Last year, there was the internet phenomenon “Twitch Plays Pokémon” where over 6.5 million people played the game or watched the live-stream. And now, Old Spice thought it would be fun to create a real-life Pokémon as part of their new ‘Nature Adventure’ campaign, where they give full-control of a human being, to the Twitch audience, for 3 straight days, 24/7, where he is contractually obliged to do ANYTHING the internet wants him to do in forrest in which they’ve placed him.

Yes they did. You can check it out here. What do you guys think?

Continue reading...

Posted by: 



IKEA Now Offers Virtual Weddings Online

Mon, Apr 13, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (8 votes, average: 1.63 out of 5)
8 Comments

Brilliant. IKEA has just about everything you can imagine, and now, they even offer virtual weddings! All through their new ‘Wedding Online’ service, where users can select from a range of beautiful locations, decorated to the max with IKEA products tapping new trends, before connecting with Facebook, and live-video streaming in their friends and family to the virtual wedding and recording the memories for the future. Created by Swedish agency Akestam Holst. Love it! View photos below...

Continue reading...

Posted by: 



Chevrolet Launches ‘CoDriver’ Oculus VR Drive

Sat, Apr 11, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 3.67 out of 5)
7 Comments

Chevrolet has unveiled its Colorado High Country pickup truck VR Experience called ‘The Delivery’ and is the first CoDriver experience to debut. Passengers will be virtually transported to the adventurous terrain of New Zealand and cast in the role of CoDriver for the ultimate off-road adventure. The drive will see them navigate rugged terrain and river crossings on a mysterious VR mission.

The experience combines Oculus Rift DK2 with both CGI and purpose shot 360 degree 12K resolution video footage, with 3D positional sound recording and in-car vibration simulation, all enabled by mounting a Chevrolet Colorado with a range of the latest technology. When combined, the passenger experiences a drive like no other through sight, sound and touch. Created by the guys at Isobar in Melbourne.

Continue reading...

Posted by: 



ACR: The Google Street View Driving Test

Mon, Apr 6, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, average: 4.33 out of 5)
18 Comments

Remember when you got your drivers license? The boring theory work? On those crappy computer screens you’d have to answer multiple choice questions for staged graphical and video scenarios, tap the button perhaps if you thought there was a reason to be alert, slow down, or stop… That’s how it plays out in Australia, but it seems that Romania has taken it up a notch, creating seemingly real-world test scenario’s with an entire educational program on Google Street View.

Complete with a feedback loop that lets people add/flag new obstacles that are then automatically placed back into the next round of tests. Very cool.

Continue reading...

Posted by: 



Biskrem: An Interactive Instagram Adventure

Thu, Apr 2, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (33 votes, average: 4.18 out of 5)
19 Comments

Instagram campaigns have been big over the last year, with tagging the most prominent feature, but this is an interesting play from Biskrem, a biscuit brand in Turkey that have been creating ‘Instagram Adventures’ for their fans.

A game that plays out through content clues, images, videos and codes to unlock a path to the finish. Nice way to use Instagram from ArnoBrasco in Turkey.

Continue reading...

Posted by: 



Amazon Dash Button: Place it. Press it. Get it.

Wed, Apr 1, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 4.75 out of 5)
21 Comments

Perhaps its an April Fools video, but the reality is this has been a long time coming. We’ve talked about connected fridges and sensors in your pantry that can detect when products are low to automatically re-order…

Well, Amazon is taking control of that and getting to market first with the ‘Dash Button’ a new connected object that is pre-programmed to order specific products, that you link to your Amazon, so with one-press, you can re-order anything you need.

This idea isn’t new.. Remember ‘Push For Pizza‘.. It’s just going mainstream!

Continue reading...

Posted by: 



Netshoes: The World’s Smallest Pop-Up Store

Sun, Mar 29, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, average: 4.50 out of 5)
19 Comments

Here’s a pretty cool Pop-Up store, in fact, it’s said to be the World’s Smallest Pop-Up store with the most products; but I guess that’s easy when your pop-up store is just an an online store disguised as a pop-up, located at 1.149 and a half Oscar Freire street, in São Paulo, a location considered the biggest retail strip in Brasil, where over 35 thousand people pass by daily.

Cleverly placed between two other stores, the Netshoes pop-up store is barely wider than an iPad, and comes complete with door matt and mini-signage. The iPad simply loads the standard online store to give passers by the ability to shop over 40,000 pairs of sporting shoes in seconds. While also driving people to download the stores app on their own devices. Pretty cool little stunt for an eComm play. Nice work by DM9Sul.

Continue reading...

Posted by: 



AirBites by AirBnB: Miami Ad School Concept

Tue, Mar 24, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (9 votes, average: 4.44 out of 5)
12 Comments

A pretty cool concept from Miami Ad School students in Berlin, it’s called AirBites and is thought out to be a new venture from AirBnB where budding chefs and cooks can AirBite their home cooked dinners to tourists who are traveling through that area.

I wish they’d actually do this, we pitched this to tourism organisations in Australia without luck, so I’d love to see something like this become a reality! I’d use it. Nice work Antonio & Marc.

Continue reading...

Posted by: 



Samsung: The World’s First Virtual Reality Birth

Sun, Mar 22, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, average: 2.67 out of 5)
24 Comments

Samsung owned industry sites this week with their ‘LifeLIVE’ event, which claims to be the world’s first Virtual Reality Birth in Australia, where a couple who are based 4,000km’s away from each other, were connected live, for a virtual birthing experience powered by Samsung’s VR Gear headset.

Of course this isn’t out of the box, the installation requires multiple additional cameras, recording equipment, streaming equipment and the Samsung Note 4 to achieve the VR effect with Samsung Gear VR. Nicely played just in time for Cannes, Leo Burnett Sydney.

Continue reading...

Posted by: 



Meet Dorothy: Click Your Heels App + Object

Sun, Mar 15, 2015
1 Star2 Stars3 Stars4 Stars5 Stars (9 votes, average: 2.00 out of 5)
8 Comments

It’s a little old, but Dorothy is an awesome connected object meets micro controller that, with the click of your heels, can do just about anything you want… Perhaps that’s to get an Uber, text your friends, or have a fake call made to your phone to escape a date that’s going bad. Either way, you can set Dorothy to do just about anything you want. Find out more here.

Continue reading...

Posted by: 



Older Entries