MindDrive is a pretty cool way to raise awareness for experiential education programs in the US. The MindDrive students built an electric car that converts social media into social fuel, powering a road trip from Kansas City, Mo. to Washington D.C., where they hope to drive change in education. Every time you Watch, like and share this video (as well as tweet, facebook and instagram about MindDrive) the social activity will help fuel their journey… Check it out here. Created by VML.

Audi is famous for its start-stop engine technology that saves fuel… So how about an app that does it for your phone? Genius right? Well, here it is, obviously only available on Android due to the iOS restrictions! A scam? No… You can download it here. Created by the guys at DDB in Spain.

I love this stunt from Heineken, which sees guys trying to convince their female partners to spend $1899 on two plastic stadium chairs, in order to win a trip to London for the UEFA Champions League finals… (thanks Dean!)

In the latest ‘Open Happiness’ installation from Coca-Cola, they set out to break down barriers and create a simple moment of connection between two nations, India and Pakistan, who have different opinions. But ‘Small World Machines’ from Coca-Cola sets aside the differences and allows people to connect in real time, with people in both countries, touching hands and drawing symbols together to unite two nations, and unlock a free coca-cola in the process! A very cool way to connect two countries who don’t see eye to eye!

Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live on a tennis court.

Users who visit the site can log-in via Twitter and position their tennis ball by dragging and dropping onto the virtual court to take a shot and challenge Tsonga. The shot is then allocated a hashtag and tweeted out with a personal message from the user to Tsonga. The on-court robot is connected to Twitter via 3G and selects users’ Tweets at random to fire tennis balls at Tsonga.

It’s good to see a financial services company having some fun with Twitter and doing something that’s a bit more innovative. You can get involved from 23rd May by visiting tweetandshoot.wearetennis.com.

Roadtrip Forever is a personalised experience for you and your best friend where nothing is off limits, highlighting just what can happen if you aren’t focused on the roads as a teenager. The campaign takes users on a journey through an interactive film and Facebook experience with your best friend, to deliver a road safety message that ends with your best friends RIP post on Facebook… A new take on government messaging. Thanks Corey.

You guys know I love a good vending machine, and while this one probably isn’t as cool as most of the ones we post here on Digital Buzz, it does get bonus points for being innovative for a standard machine,but also because the idea matches the message so perfectly. I think they may have gone over the top with the video, but the reality is, they placed the Diet Coke Slender Vender all over France to drive social conversation across the interwebs! Pretty cool. Created by Ogilvy Paris.

This is a great stunt from Antarctica Beer during the 2013 Carnival in Rio, where they’ve turned typical train turnstiles into beer-can reading machines, which essentially turns any Antarctica Beer into a free train ticket to get you home after a long day/night partying! Great piece work from ALMAPBBDO in Brazil, again, and of course, like a lot of stunts, just in time for Cannes 2013!

This is awesome. PUMA is claiming to have invented a new language, in dance, well, perhaps they can’t claim that, but they can claim to be the first ones to build a dance translation engine that allows people to send personalised messages in dance to friends and family around the world, all to promote the new Puma Sync Fragrances for men and for women.

It’s a form of non-verbal communication that enables people to speak with their bodies, encrypting words into dance moves… Going back to the times before there were words, texts, tweets, we had body language, and the PUMA Dance Dictionary takes us into a new world of visual language. I love this. It’s going to be really interesting to follow over the next few months. By Grey London.

Here’s a pretty cool iAd execution from Nissan to promote their new ‘Self Healing’ paint, an industry first. As readers browse through the ‘Economist’ iPad Magazine, and go to swipe past what looks like a standard car ad, readers scratch the car (complete with sound effects) a few times, before the scratches fade away and the iAd reveals it’s promoting new Self Healing paint. It’s a simple, smart execution, that ad just enough interactivity to an ad with out being over the top. Cool work from TBWA/G1 Paris.

The OK GO guys aren’t really just a band, they’re more of a hybrid creative collective, and to prove it, they’ve just released this game called ‘Say The Same Thing’ which is a mobile app for both iPhone and Android. The game challenges people to say a word each, and then try to get the word that fits in the middle, at the same time! From watching the trailer I can’t tell if I like it or not, but I’ve got a feeling this thing is going to get addictive… So I’m downloading it now! (Nice find Macca!)

Orphea4D is an insect spray, and with summer approaching (and Cannes too!) they tried something a little different to get noticed, by creating a billboard advertisement that traps and kills insects. The campaign billboard was setup just like any other billboard, but this one had transparent glue in the shape of what would typically be the spray from the can, ultimately catching any insect that touched the billboard. I love tangible advertising demos. What do you guys think?

Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What do you guys think? Created by AlmapBBDO.

Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, then using an outdoor lenticular the ad shows adults an awareness message, while children see a message offering help directly. So simple I can’t believe I haven’t seen this before… Created by Grey Spain.

Swedish Radio have launched a new second screen campaign by creating an ‘interactive radio player’ that allows people using desktops, tablet and mobile to promote the interaction and sharing of their programs while they are still on air. The player allows users to add images and videos to one big radio timeline, for everyone else to discover and ultimately share.

With anyone who clicks on added content in their feeds, being sucked back into the radio program. Very cool work from the guys at Forsman & Bodenfors.