Cannes Lions Grand Prix Winners 2015 (Videos)

Mon, Jun 29, 2015
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With the Cannes Lions 2015 Festival of Creativity complete, all the gold awarded, parties over and the 15,000+ people flying back home with perfect tans, it’s time to review the the world’s best creative work for 2015. So I’ve rounded up each Grand Prix winning case study for this year, and embedded them below so you can check them all out in once place. Apologies in advance they are a little low res, hopefully I can swap them out later..! Click here to watch all the case study videos...

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The Lexus Hoverboard: A New Content Series

Sun, Jun 28, 2015
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Well if this isn’t the single best hype video I’ve ever seen, I sure can’t remember what beats it. Thrown to the internet just a few days ago, so if you’ve been in Cannes, you probably missed it, and if you weren’t, you’re probably itching to see the next film that is due to be released this week.

It’s part of Lexus’ content series called “Amazing In Motion” which has released some really cool pieces, however, this is absolutely the killer! The teaser film already has almost 6 million views in 5 days. You can follow the campaign with #LexusHover or click here for more details.

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What3Words: Cannes Innovation Grand Prix

Sat, Jun 27, 2015
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Street addresses, locations, deliveries, finding people… it’s ultimately one of the hardest things to do on a global scale, it has no similar foundation or working order… apart from pure GEO targeted Lat/Long codes that humans can’t understand!

So, What3Words have created a universal 3 meter X 3 meter global map of the entire earth, giving each 3x3m square on the planet, 3 unique words (53 trillion of them to be precise). This platform, app and ultimately API, will potentially revolutionise the way things are delivered and connected around the world, becoming particularly innovative in the developing world.

It won the Cannes Lions Innovation Grand Prix in 2015. Simply Brilliant.

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Introducing June: The World’s First Smart Oven

Sun, Jun 21, 2015
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Attention tech-loving-foodies. Meet June, the world’s first smart oven, where the more people that own it, the smarter it becomes. It’s an oven created by ex-apple employees, designed to be more powerful, smarter and more beautiful than all other ovens!

The countertop oven features Wi-Fi connectivity for software updates, an in-built digital scale, Nvidia processors as the brains, touchscreen interface, plus an HD digital camera that recognises food and automatically programs the oven how to cook it, perfectly. Very cool.

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PTV: The Homeless Donation Posters

Sat, Jun 20, 2015
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Public Transport Victoria have come up with a genius way to help homeless youth charity Ladder. They used MYKI – Melbourne’s public transport cards – to allow commuters to donate directly to billboards. By harnessing an existing human behaviour, i.e. tapping a public transport card, they were able to make an easy donation mechanism that also pulled the heart strings. For what was no doubt a complex project to pull off, PTV have ended up with an idea that comes across as simple and attention grabbing. But perhaps most of all, one of the easiest ways to raise donations. Created by the guys at GPY&R Melbourne.

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ReApply Reminder: A Smart Sunscreen Bottle

Tue, Jun 16, 2015
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Australia has the highest incidence of skin cancer in the world, so to help protect people from the sun, a new R&D project has created the “ReApply Reminder” A Smart Sunscreen Bottle and iOS app designed to save lives by pro-actively reminding people when to ReApply Sunscreen.

Powered by custom Bluetooth LE technology in the lid, the bottle syncs with an iOS app, and automatically triggers the ReApply Reminder countdown from the moment a user applies sunscreen. The app then dynamically adjusts the recommended ReApply time, based on an algorithm that processes the live Weather, Location and UV Index Rating data to trigger “reminder” notifications designed to remind people to ReApply sunscreen before they get burnt. Continue reading...

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The Climate Portal: Weather Simulation Booths

Sun, Jun 14, 2015
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If you’ve ever wondered what the weather was like at your next destination while waiting for a flight, well, now you won’t have to with a new installation at Stockholm’s Arlanda Airport, called “The Climate Portal”. An installation that simulates a range of weather conditions.

The installation, created by the guys at Akestam Holst, brings physical weather simulations to you as people step inside booths to experience the different conditions with the use of wind generators, audio-visual cues and temperature simulators. The Weather simulation booths are powered by online weather services translating data into experiences in three physical rooms: Hot, Cold and Big.

Unfortunately the video isn’t that great. But you’ll get the idea. What do you guys think?

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Blackspot Beacons: Life-Saving Warning Messages For Drivers

Tue, Jun 9, 2015
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BlackSpot Beacons is an innovative new portable safety device designed specifically to save lives by delivering life-saving warnings to drivers at the moment they need it most. “Blackspots” are areas where multiple accidents and fatalities commonly occur on specific stretches of road, typically on remote and rural roads across Australia that host dangerous terrain or varying conditions.

The Blackspot Beacons themselves, are short range targeted broadcast transmitters, which can be mounted to existing road signage and are designed to evoke immediate behaviour change in the seconds leading up to hazards or dangerous stretches of road. As cars pass through the beacon’s broadcast radius, the targeted broadcast overrides the frequency that the car’s radio is tuned to, and delivers a short safety message warning drivers about the conditions directly ahead. The car is then returned to its regular broadcast. Continue reading about Blackspot Beacons here...

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Fiat: The Parking Billboard Installation

Mon, Jun 8, 2015
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Here’s a neat little piece from Fiat; The Parking Billboard. An interactive installation where they’ve taken the ultrasonic sensors that typically sit inside the Fiat’s bumpers (you know, those audio beeping sensors…) and have rigged them up to a video billboard opposite a specifically designed car space to help guide drivers into the spot perfectly. Cool. Created by Leo Burnett in Germany.

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Google Expeditions: Virtual Reality Field Trips

Sun, Jun 7, 2015
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It was only a matter of time, but now teachers around the world can take their students on Virtual Reality field trips to amplify their studies thanks to Google Expeditions. It’s an evolution of Google Cardboard, that has a central tablet that powers the tour and automatically syncs each Google Cardboard VR set, so that each individual child is experiencing the VR tour at the same time, allowing for a next level learning experience just about anywhere! Very cool. More info here.

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Google Project Soli: The Future of UI

Mon, Jun 1, 2015
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Project Soli by Google’s ATAP (Skunkworks type division that is tasked with creating future objects and devices that the entire world will use) wants to make your hands and fingers the only user interface you’ll ever need with it’s new high-tech micro radar sensor setup that allows you to become the controller. It’s a completely different type of wearable tech!

With the new chip so small it can be integrated instead of buttons in what seems almost any device, you can just imagine that this is the future of UI, where there is no interface to use, just your gestures. The sensor can track sub-millimeter motions at high speed and near perfect accuracy. Crazy right? What do you guys think? Soli is due to be available to developers/makers soon.

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Google Photos: Your New Photo App

Sun, May 31, 2015
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Well, Google has just released the world’s smartest Photo App, one that is powered by some serious machine learning tech so that it can automatically catalogue, learn and organise your photos for you.

With Facial, Location and Object recognition (eg. Google Photos automatically detects 250,000 popular landmarks worldwide) the Photos app does a great job of automatically sifting through your photos and making sense of them so you don’t need to. It’ll know if you’re riding a bike, or standing in front of the Eiffel Tower, and will make each image searchable and browsable.

Pretty cool right? And it comes with unlimited storage. Get Google Photos here.

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Pizza Hut: The Video Projector Pizza Box

Mon, May 25, 2015
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Now this is cool. A Video Projector Pizza Box! With a slightly new shape and size, the box transforms from holding your delicious pizza, by removing the middle rester (the thing that stops the pizza hitting the top of the box) which now holds a makeshift projector lense, that plugs into the front of the box, meanwhile you consume all the pizza, and insert your phone (and Pizza Hut gives you acccess to free movies), close the lid and play!

The Blockbuster Box is a killer promotional play from Pizza Hut and Ogilvy Hong Kong.

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Meet FOVE VR: The Oculus Rift Killer

Sun, May 24, 2015
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FOVE VS is claiming to be the world’s smartest VR Headset system, ultimately powered by advanced eye-tracking technology inside the headset so that you get seamless interactivity in any virtual world you might play. Which arguably makes it an Oculus Rift Killer, if they can get it to market fast enough.

FOVE tracks a user’s gaze and calculates where in 3D space the user is looking. This enables the graphics engine to adjust focus and allocate rendering resources accordingly to what the user is really looking at or wants to action. Help fund them on Kickstarter here.

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Blue Ball Foundation: Play With Yourself

Mon, May 18, 2015
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Ok, so this video is censored… but it’s also still not exactly safe for work. Insert Reader warning here, but if you can appropriately view this, it’s a very smart native advertising content play for The Blue Ball Foundation, who is trying to raise awareness for testicular cancer. Only with this piece of advertising. It’s a little more… well, ballsy…

A Testicular Cancer Test… created inside an adult film. So people who’ve watched it online (like the stated 78% of all men who watch online adult films) can test themselves. Yes. Wow. Genius.

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