Omote: Real-Time Makeup Projection Mapping

Tue, Aug 19, 2014
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Slightly freaky and pretty awesome all at once… Check out Omote, a new, advanced real-time projection mapping process with this demo showcasing dynamic makeup projections onto a live models face. It’s not exactly new, but the facial mapping and quality of the projection has drastically improved… the model almost looks completely CGI at times. Enjoy! Created By Nobumich Asai

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Saatchi & Saatchi NDS: Feel The Reel Experience

Sun, Aug 17, 2014
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If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014.

Each person in the crowd was given a wrist band embedded with sensors and a multi-colour LED light that changes colours based on a users reaction to the content being displayed on screen, meanwhile everyones data was being analysed in real-time beside the screens so the audience could see how everyone else was feeling! Note – I did get a weird mark for a few days from my band’s sensor! Pretty cool, and just as weird given the medical lab opening feel too.

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FartBombs: Add Fart Sounds To YouTube Videos

Fri, Aug 15, 2014
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Ok ok, I get it, WTF right? Well, yeah, it’s weird, but once you watch this video… you’re totally going to try this tool! To make some noise around a serious Cancer issue, BBCA (Beat Bowel Cancer Aotearoa) created ‘Fartbombs’, a simple website that lets you add fart sounds to any YouTube video before sharing with your friends… Yes. You will try this with cats! Enjoy it here.
Created by the guys at Whybin\TBWA in Auckland. What do you think!?

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Introducing Drone-vertising

Wed, Aug 13, 2014
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Well, it didn’t take long… Advertising, Cat-vertising and now Drone-vertising. I guess it was always coming to a hype video somewhere on the internet, but weirdly it doesn’t seem to be a spoof, and that it actually took place as Russia’s first “drone-vertising” campaign for ‘Wokker’, using drones to show off the fast food company’s rice and noodle dishes. The airborne advertising hit Moscow’s financial district, promoting lunches to busy office workers. Reportedly, it increased sales by 40%. By Hungry Boys.

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Microsoft: First-Person Hyperlapse Videos

Tue, Aug 12, 2014
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Sure your GoPro does an OK job of smoothing out the bumps and shaking form your bike rides and snowboarding escapades… And what about if you’re recording video using Google Glass? Probably 10x worse right? Then remember how they look when you speed them up? Well… What if Microsoft could change that all and give you almost perfectly smooth videos playing at 10x speed?

Introducing Microsoft Hyperlapse, a new video smoothing engine/algorithm from Microsoft Research Labs that turns your GoPro video into the most amazing time-lapse videos with a smoothly moving camera… I love this, particularly because who really wants to watch multiple hours of GoPro footage? Click here to view the tech-summary video below...

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Tinderadoption: Adopt Animals Via Tinder

Mon, Aug 11, 2014
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This isn’t the first and it won’t be the last Tinder hack to try and leverage the popularity of the app. Rosie Animal Adoption in Montreal is trying a new way to connect dogs with potential future owners through the natural swipe connection UI of Tinder by setting up profiles for dogs that are up for adoption. What other Tinder campaigns have you guys seen lately?

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Adidas f50: The Messi Projection Mapping Stunt

Sun, Aug 10, 2014
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With Messi back in Barcelona post the World Cup, Adidas have teamed up with him for the new Adizero f50 Boots, and this pretty cool projection mapping installation that ran the streets of Barcelona to get people excited… On cars, footpaths and buildings…

We havn’t seen a projection mapping piece for a while, and this one uses 20k, 10k, 7k, and 3k projectors fixed to cars/bikes and even a body harness to create the vision of Messi scortching through the city like a fireball as we glimpse the city’s famous architecture in the background… Pretty cool. Get there boots here if you want them. Created by Iris Worldwide.

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Wingme: Dating app with a twist

Fri, Aug 8, 2014
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WingmeApp

If Tinder and WhatsApp would make love, Wingme would be their baby. Finding the right match online but assisted by your own friends. The app is available to everybody as you can use it solely as a dater or as a Wingman to your dater friends – even if you’re in a relationship. You can build an invisible profile as a Wingman, which allows you to browse profiles based on your friend’s criteria. You can suggest matches and discuss profiles together in the chat, as you would in real life with your friends. Check out their website to learn more.

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Adobe: Woo Woo Social Campaign

Tue, Aug 5, 2014
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Adobe Marketing Cloud has released is latest online ad poking a little fun at marketers that fail to really understand where their audiences are hanging out online… And of course, Adobe can help. It’s in similar vein to one of their previous online ads for the Marketing Cloud called ‘Adobe Click Baby Click‘ which had almost 4 million views on YouTube…

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BMW: The Epic Driftmob Stunt Video

Mon, Aug 4, 2014
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So the new BMW M235i Coupé is meant to be pretty good… And we haven’t seen a Flashmob is a while… So how about a Flashmob of BMW’s? Ok, then name it ‘Driftmob’ so it’s something completely new. Then take five BMW M235i Coupés to the city streets in Cape Town, convert an urban roundabout into a film set − with five of the world’s best and most experienced stunt-drivers behind the wheel, and under the expert guidance of Hollywood director Mic Rodgers “The Fast and the Furious”… to crate a pretty epic video like this.

5 million views and counting in the first 72 hours. I kind of question the authenticity of the audience on the street, but apart from that. It’s pretty cool. Created by Interone, Germany. Thoughts?

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Grolsch Beer: The Movieunlocker Bottle

Thu, Jul 31, 2014
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I can’t tell if this promotion for Grolsch Beer is real or not, but it’s an interesting play… Where the typical coupon code has been swapped for a bluetooth beacon placed in the bottle cap, so that when you open up your favorite beer, and tap it against your phone or mac book, it unlocks a free movie to watch. What do you guys think? Created by the guys at Heads and Hands.

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Street Art: Gifs Go Wild

Wed, Jul 30, 2014
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Sometimes we see cool art installations or street art here on Digital Buzz, but this one is a little different. Created by Guus ter Beek and Tayfun Sarier, they’ve taken Gifs into the real world, displaying them in high-traffic areas to surprise unsuspecting people with ‘gif’ moments. Pretty cool.

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JIBO: The World’s First Family Robot

Wed, Jul 30, 2014
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Meet JIBO, a real-life social robot that might just change the way you think smart objects and how you’d picture them in your home. And ok sure, this is a concept video, making it seem so fluid and responsive, so there is much to be desired, but… Will this be a robot that people would actually buy and integrate into their home? How advanced will the AI become? Well, with $1.2m of crowd-funding on Indiegogo, about 3,000 people think it’s going to be great!

The Robot is 11 inches tall, weighs around 6-7 pounds and has a swiveling circular head. The device itself is actually pretty simple and elegant, with a rounded design housing a machine powering artificial intelligence to learn your preferences and identify voices with 360° microphones and a dynamic smart screen. Want one? Back it here for $499…

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ASICS: The Remote Volleyball Cannon Challenge

Mon, Jul 28, 2014
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ASICS have become famous over the last few years for creating interactive installations to engage fans and athletes in new and interesting ways to promote the brand. The latest installation is called ‘The Kerri Cannon’ which is a remote-operated spiking machine built to replicate the power and accuracy of top professional female players like Kerri so that just about anyone can experience what it’s like to try and return a spike or serve from a pro-volleyball player. Check it out here. By Vitro.

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Heineken ‘Routine Interruptions’ Experiment

Mon, Jul 28, 2014
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Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment.

The hype reel above gives you a sneak preview of what is to come! Check it out here.

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