Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that now has 360 support.
Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with anything tagged with #f21threadscreen via 6,400 mechanical spools of thread.
Toyota have been playing with radio ads in Sweden that aim to turn off your mobile phone. Your iPhone to be precise, by running ads that attempt to leverage the “Hey Siri” auto listening feature on iPhones, and while the reality is, you have to have your phone plugged in, and have the “Hey Siri” feature enabled (not standard), it’s an interesting play to raise awareness of the growing problem of drivers playing with their phones while driving… Created by the guys at Saatchi & Saatchi Sweden.
Land Rover’s 5×5 Film Project was designed to sell the newest feature. The 5x Cameras. And a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that would debut at the Sundance Film Festival.
But there was one catch: USE THE CAR AS THE CAMERA.
Each film was shot using only the native five camera surround system.
Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and social fans got a behind the scenes experience as the airline flew from Istanbul to New York. Through Periscope the airline showcased crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work!
So for those brands looking to experiment with Periscope to see what type of engagement they can get, this campaign from Turkish Airlines provides some learnings before you jump in. Enjoy!
Well, someone had to be first. Introducing Hands Free Tinder. A new Apple Watch app that lets you find your perfect match, by analysing your heart rate on each potential partners profile photos, then automatically swipes left or right for you! Created by T3. I’m sure its a gimmick. But pretty fun!
For all your LEGO fans out there! You can make just about anything with LEGO, and you can make LEGO make just about anything too. And now, LEGO can even become a 3D Printer, printing with LEGO pieces! So this device, is a LEGO Mosaic Printer, that uses tiny pieces of 1×1 LEGO to replicate any pattern it wants. Check it out. Pretty cool!
Is this the coolest robot ever? Introducing Robot Origami from MIT, self-folding robots that unpack themselves, walk, swim, climb and complete automated tasks! A team of MIT researchers have developed the printable origami robot that folds itself up from a flat sheet of plastic when heated and measures about a centimeter from front to back. Check out more details here.
With the Cannes Lions 2015 Festival of Creativity complete, all the gold awarded, parties over and the 15,000+ people flying back home with perfect tans, it’s time to review the the world’s best creative work for 2015. So I’ve rounded up each Grand Prix winning case study for this year, and embedded them below so you can check them all out in once place. Apologies in advance they are a little low res, hopefully I can swap them out later…! Click here to watch all the case study videos...