Chrysler has created a first-of-its-kind interactive, photoreal virtual reality (VR) experience. It’s called ‘Beneath the Surface’ and is a four-minute experiment that pushes the boundaries of what’s doable in virtual reality.
Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour of the car and the state-of-the-art facilities that make such a vehicle possible.
The experience is live at the LA Auto Show until Nov 30th and will have an encore at the Detroit Auto Show in Jan 2015. Created by Wieden+Kennedy Portland, Stopp and MPC Creative. (more…)