Chrysler Launches Oculus Rift VR Experience

Thu, Nov 27, 2014
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Chrysler has created a first-of-its-kind interactive, photo­real virtual reality (VR) experience. It’s called ‘Beneath the Surface’ and is a four-minute experiment that pushes the boundaries of what’s doable in virtual reality.

Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour of the car and the state-­of-­the-­art facilities that make such a vehicle possible.

The experience is live at the LA Auto Show until Nov 30th and will have an encore at the Detroit Auto Show in Jan 2015. Created by Wieden+Kennedy Portland, Stopp and MPC Creative. (more…)

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Next Glass: Beer & Wine Taste Matching App

Wed, Nov 26, 2014
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Check out Next Glass. A data-driven beer and wine matching app that can tell you if you’ll like a particular drink, just by scanning the bottle, so that you’ll never have a bad drink again.

The app creates a “taste profile” by identifying your current favourite beers and wines, as well as your preferred flavours and textures before cross-referencing your profile against its 23,000 bottles of wine and beer. So that the moment you scan a bottle, you’ll have a compatibility match. Check it out here.

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Kellogg Throws Down Instagram Challenges

Sun, Nov 23, 2014
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Kellogg is throwing down the challenge to teens and their smartphones in Australia with ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app which sees teens battle it out in 21 interactive challenges, competing against their friends and influencers across surf, skate, bike and dance amongst others.

Users select a challenge, record themselves completing it, then throw it down to their friends on Instagram. Check out more here. Created by the guys at VML, in Sydney.

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GAP: Play Your Stripes With Augmented Reality

Mon, Nov 17, 2014
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As part of Weiden + Kennedy’s Dress Normal campaign, the Gap introduces an augmented reality experience called Play Your Stripes. I have to say, to my surprise it worked pretty seamlessly. At first. Then like all technically innovative ideas it loses shine real fast as the user discovers that they aren’t really playing anything of substance. Which is a shame, since the heart of the idea is right in the sweet spot for the brand. All in all a nice step in the right direction. Click here to keep reading...

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McDonald’s: Drop Into Macca’s Mobile Game

Sat, Nov 15, 2014
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Here’s a pretty cool mobile game from McDonald’s in Australia, it’s called “Drop Into Macca’s” and the game allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and $1000 cash cards!

The game is pretty addictive, almost flappy-bird like… But its activated with the movement of your device, as you fall through the sky to collect coins and try to score crates to unlock prizes! It’s currently #1 in the app store in Australia. Created by the guys at 3RDSense and DDB.

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SlideShare: The SoDA 2H 2014 Digital Report

Thu, Nov 13, 2014
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It’s november, so the annual SoDA 2H Digital Marketing Report is out on SlideShare, a 44 page report that covers some of the most important topics in the digital industry today, along with thought-leadership pieces, a cross-section of trends and campaign examples.

Some of the latest trends covered in the 2H SoDA Digital Report are;

  • The Rise of the Location-Specific Experience
  • A Web of Every Shape and Size (Devices)
  • The Increasing Value of Front-End
  • The Rise of Real Time Advertising

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TAXI: The Vending Machine Project

Wed, Nov 12, 2014
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Vending machines have taken the advertising world by storm over the last 2 years. They’ve won at every award show on the planet, and taken out some of the most prestigious pieces of metal. So what are our expectations of a vending machine now? Will it use facial recognition to scan our faces for an ice cream? Or aggregate the most trending tweets and create some kind of delicious cookie? Or maybe if we jump and dance around long enough we’ll win something.

Canadian agency, TAXI has taken what we have come to expect out of a vending machine, and reminded us all that all they’re really there to do is give us snacks in exchange for money. It’s that simple.

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Reactvertising: Real-Time Advertising Agencies

Wed, Nov 5, 2014
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Speed is everything in the new age of advertising agencies, it’s all about real-time content and less about thinking.. right?! With Reactvertising™ from Toronto ad agency john st, your brand will never miss another opportunity to own the conversation. By ignoring old school “thinking” paradigms in favour of “reactivism”, john st. is leaading the way to create compelling content for its clients in just seconds. Here’s how it works! Also famous for “The Pink Ponies Case Study Video“.

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Honda and Youtube do interactive video right

Mon, Nov 3, 2014
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While ‘interactive video’ is an idea that we’ve seen before, this recent campaign from Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like usual in these kinds of campaigns. The interactivity is actually at the heart of the idea. Beautifully done. Click here to continue reading...

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Malaysia “A Minute of Silence” Mobile Campaign

Mon, Nov 3, 2014
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With such horrible tragedies hitting just months apart, Malaysia invites the rest of the world who spend time online, to disconnect from the internet temporarily to honour the victims of the recent tragedies – no Facebook, emails, web surfing, calls or messaging. Just a minute of silence.

The video above showcases the campaign and how through a single mobile website, tempting people to hit the ‘Airplane Mode’ button, instantly triggering a countdown for 60 seconds of silence. Before adding your minute to the global minute of silence tally. Well played McCANN Kuala Lumpur.

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Ford Explorer: Interactive Mobile Print Ads

Sun, Nov 2, 2014
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This is another neat example of bringing print ads to life through mobile without an app. Ford Explorer, is an innovative new SUV, and to show that, the guys at BBR Saatchi & Saatchi Israel, created a series of 3 interactive print ads that expand the story and bring visual demonstrations of key vehicle features to life once you place your phone, perfectly in the print ad scene.

Yes, we’ve seen these kinds of ads before, I’m just adding this one to the archives for reference!

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The Idea Catchers: A Video About Creative Life

Sat, Nov 1, 2014
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For anyone who works in the creative industry, this is a nice reminder of why you probably love it. The people who chase the future, who take experiences and turn them into ideas, who procrastinate, who push the world forward and are most powerful force in business. Enjoy the video over the weekend!

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Netflix – Real-Time Reactive GIF Campaign

Fri, Oct 31, 2014
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Netflix has kept entertainment at it’s heart in this latest outdoor ad campaign, creating the world’s first ever real-time outdoor billboard campaign using only GIFs.

With the recent comeback of GIFs Netflix spotted a new and interesting way to make outdoor billboards more reactive and interesting in this campaign from Ogilvy Paris. For the streaming service’s launch in France, Netflix created 100 different GIFs, some of which “reacted” to current events and even things like the weather (a rainy scene from a film when it’s actually raining at a bus stop). Whether you love or hate GIFs you’ll have to admit that this is an interesting way to grab attention in a traditionally static ad space. Love it or hate it?

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Union Station: Augmented Reality History Tours

Thu, Oct 30, 2014
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Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours that play out on their phones, as they explore the Union Station their own way.

The app provides in-depth story telling through 360 degree, location and image triggered, Augmented reality experiences, before users can go deeper through written stories, images and artefacts… It’s a neat piece of work and the ghost-like graphics make it work really well. Expect to see more and more historic locations and museums entering this space. Get the app here.

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Mercedes-Benz: The Instagram Car Builder

Wed, Oct 29, 2014
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So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but for cars, and it’s a lot of fun!

By going to the new GLA Instagram page, you are taken on a guided journey inside Instagram to explore and customise your new car. Wheels, Colours, Sunroof… Everything! And at the end, you’re taken to the end product you just created. Ready to like and share on Instagram… Pretty cool.

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