Google BikeAround: Street View For Alzheimers

Tue, Oct 3, 2017
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Meet Anne-Christine Hertz, a Swedish inventor who works at Health Technology Centre of Halland. Today, she shares a story of how the Centre used Google Street View to invent a device that helps the elderly with Alzheimer’s.

Every three seconds someone develops dementia, a condition that creates disability and dependency among many elderly people around the world, robbing the memory and judgment of some 40 million people. It’s not only overwhelming and stressful for those suffering, but also their loved ones trying to take care of them.

BikeAround is a new way to actively assist people with dementia, and pairs a stationary bike with Google Street View, that is then projected on a big screen to take patients on a virtual ride down memory lane, letting them pedal around a place they have visited in the past. Find out more here.

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Nike: Introducing The NBA Connected Jersey

Sun, Sep 17, 2017
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Here it is. And about time. The Nike x NBA Connected Jersey that connects wearers to highlight reels, the latest scores, player and team stats, exclusive content, training content and more. All by tapping their phone against the label. Boom!

It’s all triggered from the NikeConnect logo on Jerseys and shoes, you’ll just need the app (it works on both Android and iOS). It’s also a gateway to buying tickets, getting rewards, game-day entertainment, all personalised to you. Find out more here.

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Old Spice Launches 2h Invisible YouTube Film

Sat, Sep 2, 2017
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This is perhaps Old Spice’s weirdest experiment yet. And it’s called “Invisible World”, a full feature length 2 hour online film where you can’t see a thing, all designed to promote their new Invisible Spray deodorant. Reminder: You see absolutely nothing in this film, a few words here and there, a glitch of colour randomly… but you can hear the Old Spice fans who were cast via Twitter auditions.

Even weirder… The story is an action thriller based around a boy who opens up a gateway to an invisible dimension. But you’d never know, because you can’t see anything. Old Spice have done some incredible work, so it will be interesting to see where this one fits! Read more below...

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HEINZ: Instagram Posts You Can Eat

Sun, Aug 13, 2017
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Now this is a cool social play from Heinz. Who’ve launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time, and serving up delicious burgers made by chef Santi Roig from Underdog Meat & Beers restaurant.

The catch was, that if you liked the look of that post, swiping upward triggered the ability to order the contents of the post, which Heinz would then deliver to them in a personalised box. Very cool. Great work from the crew at agency ‘Africa’ and the Facebook Creative Shop team.

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TED Talks: YOLO AI Instant Object Recognition

Sun, Aug 6, 2017
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If you’re into AI then you’re going to love this TED Talk by Joseph Redmon. He works on a project called the YOLO (You Only Look Once) system, an open-source method of object detection that can identify objects in images and video… Think spotting zebras in images to reading stop signs in videos… all in near realtime. In this TED talk, Joseph Redmon shows off an amazing demo, and an important step forward for applications like self-driving cars, robotics and even cancer detection.

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Dunkirk: An Immersive WebVR Experience

Mon, Jul 31, 2017
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The new Dunkirk movie is meant to be epic. And EPIC is this: the new WebVR Experience for the feature film. This co-play experience requires two people to play. You can ask a friend to join, or team up with a random player from around the world – your choice!

Players become Allied troops on the beach deep in enemy territory. Players have to work together to save the other, just as they would have in the war, showcasing the camaraderie and teamwork that ultimately fuels the storyline of the amazing film. This project was created by Warner Brothers who worked with Google Zoo and the Google Chrome VR team. Click here to play.

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Miyubi: Oculus’ Feature-Length VR Experience

Sun, Jul 30, 2017
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Right. This is it. The world’s first feature length VR film for Oculus. Picture this. You’re in the 80s and you’re a robot. Yes. A Robot called “Miyubi”.

The immersive VR film puts you as the lead, a robot who is now loved by a very typical American family after “dad” gets back from Japan. The story explores things like love and obsolence, it’s almost Toy Story like to some degree. Created by Felix & Paul in partnership with FunnyorDie. And did I mention that even Jeff Goldblum is in it? You’ll have to unlock an Easter Egg to see.
View the promo trailer below...

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The KLM Care Tag: A Connected Device

Sun, Jul 9, 2017
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There are city guides on Google, and then there is this. The KLM Care Tag. It’s a smart audio luggage tag that now automatically provides tourists with GPS activated voice assistance and guidance across Amsterdam.

It’s somewhat seamless no matter if you’re walking or cycling through the city, offering up the perfect location based tip automatically at the right time. Mapped across the entire city of Amsterdam, KLM plotted the voice of their famously caring and helpful crew at every key spot where people can use some extra assistance. Find out more here. Created by the crew at DDB & Tribal, in Amsterdam.

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Royal Caribbean: Scuba Snapchat Spectacles

Tue, Jun 27, 2017
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Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent for the product and then equip ships with the goggles so guests can rent them!

It’s an interesting social-innovation play and a great way to connect Snapchat, Royal Caribbean and guests in a new way that wasn’t previously possible. Let’s see where it goes this summer!

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Microsoft Mixer: Interactive Fireworks Show

Sun, Jun 18, 2017
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Meet Microsoft’s “Twitch” Competitor. Called Mixer. In a very cool live stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves, with the viewers choosing the colours, shapes and sizes of fireworks in real time on the platform. Check it out here.

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McDonald’s Snaplications: 10s Job Applications

Fri, Jun 9, 2017
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McDonald’s continues to be a fast-growing business and needs to recruit a lot of young people every year, and with their target young worker becoming harder and harder to engage, McDonald’s tuned Snapchat into their biggest recruitment channel, and made applying for a job a snap! With applicants activating a Snapchat lens from highly targeted recruitment ads, putting the McDonald’s crew hat and name badge on them virtually and asking them to simply send a 10 second “snaplication” telling McDonald’s why they wanted to apply for a job at Macca’s, to start the recruitment process, and getting a whole new audience to consider McDonald’s for a career.

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The NRL’s Real-Time “Instabilia” Campaign

Sun, Jun 4, 2017
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The NRL’s Instabilia campaign was a real-time in-game activation creating one-of-a-kind State of Origin memorabilia items instantly as those special moments happen on the field, packaged as promotional ads on Facebook, Twitter and Instagram and then immediately placed on eBay for auction for the games biggest fans.

Designed to turn traditional memorabilia (you know, the brand new jersey that came straight from a store to be signed by players…) into “Instabilia” which is born inside the real game, complete with all the dirt from the field, including the blood, sweat, and tears of the players who wore it!
Click here to read more...

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Gatorade Active Water: 3D Rain Installation

Sat, Jun 3, 2017
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So what if your water was as active as you? Well, that’s what Gatorade and Unit9 + TBWA out to find out in the launch of the new G Active by Gatorade, a water plus electrolytes combo that helps replace what you lose in exercise…

But that’s just the start. This near impossible 3D rain installation powered a completely in-camera captured story of how the G Active water can move with you. A seriously cool experience, exceptionally crafted. This should feature at Cannes. Click here to watch the making of video...

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Sweden Just Listed On Airbnb

Sat, May 27, 2017
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So after some epic Tourism Sweden campaigns of late, where do you go next? Well, it seems… to Airbnb. Sweden have just listed their entire country on Airbnb, baked our from their “Allemansrätten” or “the freedom to roam” which is a principle protected by Swedish law that gives all people the right to be free in Swedish nature, to walk, eat and do what ever they like… so, now you can too… via Airbnb. Check it out here.

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Nissan: The Percebeiro Shield

Sun, May 14, 2017
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Introducing Nissan’s Percebeiro Shield; a prototype wearable device that aims to help the ‘percebeiros’ (you know, the guys that collect those amazingly tasty shellfish) by predicting the sea’s behaviour, its dynamic movements, changes to the swell, rogue waves and other environmental changes… Ultimately helping to save lives and assist wiht their jobs in real-time. All powered by Nissan’s shield technology. Click here to continue reading...

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TED: Elon Musk’s The future we’re building

Sat, May 13, 2017
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This is a must watch 40min video (posting just incase you’ve not yet seen it!) with Elon Musk discussing his new Boring company in the US, what’s next from Tesla and where is SpaceX headed. Plus, it covers his his desire for building a future on Mars in this super cool conversation with TED’s Head Curator, Chris Anderson. Enjoy. Grab a coffee, or lunch. And watch.

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Google’s New Cardboard “Google Home” Kits

Sun, May 7, 2017
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Don’t have a Google Home yet? Don’t worry, you can build one yourself with Google’s new AIY kit projects that have just launched, the first being a replica “Google Home” made with Raspberry Pi.

The DIY Cardboard Kit connects you to the Google Assistant SDK, and the Google Cloud Speech API as part of the build. Then, you’re pretty much up and running with your very own raw version of a Google Home. Enjoy.

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Facebook F8: The New, The Wild, The Crazy

Tue, May 2, 2017
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Just incase you missed Facebook’s F8 conference last week, here is everything you need to know in a quick video wrap from TechCrunch. It wasn’t just any old F8, this year Zuckerberg stepped way outside of the norm for F8 and into a whole new world of wild… weird? but awesome.

From Brain-Computer interfaces, technology that helps you hear through your skin, new 360 cameras, a new world of AR lenses, FB workplace for bots, group messenger bots, new QR codes, released its own android app dev kit, offline mode in instagram… and of course… Facebook Spaces, that weird VR place that we’ll all eventually hang out in!

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This Is The New Google Earth: Explained Here

Sun, Apr 23, 2017
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So here it is. The new Google Earth. You’ve not got the whole world in your browser. Ready to explore. To get lost. Perhaps you can fly through landmarks around the world, and your favourite cities like London, Sydney and NYC in stunning 3D, then dive in to experience them first hand with Street View, or even under it, into the ocean!

But how does Googles pull this entire experience together, removing the clouds, sun reflections, and even the cars? How do they make it such a seriously stunning 3D experience? Well firstly, it’s NOT just satellite imagery. It’s backed up by planes, flying all around the world, getting that next level of data. Enjoy this amazing explanation video below.

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Tempo: The Pregnancy Test For Men

Sat, Apr 15, 2017
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Pregnancy tests reveal a very exciting, scary and emotional moment, but are almost always moments the woman spends alone. So BBDO Italy asked… What if there was an even more emotional way to find out you’re expecting a baby?

Welcome to the world’s first pregnancy test for men, that gives women the opportunity to share that moment in a very different way, through her partner. Enjoy. Find out more about the project here.

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